A highly driven, analytical Digital Marketing and Brand Strategist with a decade of experience as a professional snowboarder, where I mastered the art of brand monetization and community engagement. This unique real-world background fuels my expertise in leveraging Generative AI, GA4, and advanced data analytics to execute full-funnel content and paid media campaigns that deliver tangible ROI. Successfully cultivated a personal brand with 12,000+ followers and managed a $15,000+ paid media budget (Meta/Google Ads), consistently achieving an average 15% year-over-year revenue growth for brand partners. Core focus on translating unique brand-building and content creation experience into data-backed strategies that generate maximum audience reach, conversion, and brand loyalty.

Leonard Mazzotti

A highly driven, analytical Digital Marketing and Brand Strategist with a decade of experience as a professional snowboarder, where I mastered the art of brand monetization and community engagement. This unique real-world background fuels my expertise in leveraging Generative AI, GA4, and advanced data analytics to execute full-funnel content and paid media campaigns that deliver tangible ROI. Successfully cultivated a personal brand with 12,000+ followers and managed a $15,000+ paid media budget (Meta/Google Ads), consistently achieving an average 15% year-over-year revenue growth for brand partners. Core focus on translating unique brand-building and content creation experience into data-backed strategies that generate maximum audience reach, conversion, and brand loyalty.

Available to hire

A highly driven, analytical Digital Marketing and Brand Strategist with a decade of experience as a professional snowboarder, where I mastered the art of brand monetization and community engagement. This unique real-world background fuels my expertise in leveraging Generative AI, GA4, and advanced data analytics to execute full-funnel content and paid media campaigns that deliver tangible ROI.
Successfully cultivated a personal brand with 12,000+ followers and managed a $15,000+ paid media budget (Meta/Google Ads), consistently achieving an average 15% year-over-year revenue growth for brand partners. Core focus on translating unique brand-building and content creation experience into data-backed strategies that generate maximum audience reach, conversion, and brand loyalty.

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Language

English
Fluent

Work Experience

Digital Marketing, Content & Brand Strategist at Self-Employed (Freelance/Contract)
January 1, 2012 - Present
Developed and implemented content calendars for multiple brand partners, independently managing all aspects of social channel presence and execution, ensuring 100% adherence to deadlines. Created and published engaging posts, stories, and multimedia content tailored to platform best practices and adapting brand voice for maximum audience resonance. Tracked and analyzed social media metrics (engagement, conversion, traffic) using GA4 and native analytics to inform content strategy and provide clear performance reports to stakeholders. Fostered community growth across social platforms (12,000+ followers) by actively monitoring and responding to comments, messages, and audience trends. Managed and optimized a $15,000+ paid media budget across Meta and Google Ads, delivering a 30% increase in website traffic and a 15% lift in conversions for partners.

Education

Coursework in Psychology and Statistics at Crafton Hills College
January 11, 2030 - October 1, 2025

Qualifications

Generative AI for Digital Marketing Specialization
January 1, 2025 - October 1, 2025
Meta Marketing Analytics Specialization
January 1, 2025 - October 1, 2025
The Strategy of Content Marketing
January 1, 2025 - October 1, 2025
Google Data Analytics Professional Certificate
January 1, 2025 - October 1, 2025
Advanced Digital Marketing Specialization
January 1, 2025 - October 1, 2025
Social Psychology
January 1, 2025 - October 1, 2025
Meta Certified Digital Marketing Associate
January 1, 2025 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

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