Skills
Work Experience
Campaign Manager, Global Operations at Madison Logic
January 1, 2022 - PresentLead multi-channel ABM campaigns, including programmatic display and lead generation, managing a $1M+ monthly portfolio. Provide strategic guidance on ABM strategies by partnering with Customer Experience Managers and Sales to drive client success. Act as liaison between Madison Logic and external partners, overseeing campaign execution and ongoing optimization. Train and mentor global teams, including new hires and operations staff. Collaborate with engineering and product teams to improve internal and client-facing user experiences. Own content syndication and programmatic campaigns, executing data-driven inventory and bidding strategies. Monitor pacing, targeting, and integrations to improve conversion rates and ROI.
Project Manager / Consultant at aBlogtoWatch
January 1, 2022 - October 1, 2025Owned full-cycle campaign execution for digital advertising clients, from proposal to asset management, invoicing, and reporting. Served as primary client contact, managing timelines, expectations, and campaign performance. Managed campaign assets to ensure accurate implementation and timely delivery. Oversaw media planning, invoicing, and payments via QuickBooks. Delivered proactive communication and organizational support to ensure client satisfaction.
Client Success Manager at Red Tricycle & Tinybeans
January 1, 2021 - October 1, 2025Owned full-cycle campaign execution for social media, programmatic, and display campaigns for multiple clients. Created integrated media plans, built contracts, and led all kickoff/status meetings. Coordinated asset routing, ad trafficking, and reporting to ensure timely campaign delivery. Collaborated with Ad Ops, Creative, and Email teams for asset development and QA. Monitored campaign pacing and performance using Google Ad Manager and internal tools. Created post-campaign reports with performance insights.
Founding Editor at Hulafrog
January 1, 2018 - October 1, 2025Launched and managed local media site; led content creation and digital advertising execution. Managed relationships with advertisers and executed ROI-driven campaigns. Oversaw editorial calendar and monetization initiatives.
Director, On-Air Planning at Crown Media Family Networks
January 1, 2016 - October 1, 2025Developed and executed on-air marketing strategies, increasing brand recognition and ratings. Managed multimillion-dollar on-air inventories, optimizing ad placement and sponsorship integration. Led broadcast operations and system transitions, ensuring seamless implementation. Conducted market analysis and audience insights, enhancing data-driven marketing strategies.
Education
B.A. in Classics, Minor in Humanities at University of Arizona
January 11, 2030 - October 1, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
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