Available to hire
I transform digital chaos into seamless, user-centric solutions. I am a senior cross-functional consultant with 20+ years in UX, product strategy, and Agile. I specialize in B2C/B2B websites, SaaS, mobile apps, accessibility, and design systems, translating customer needs and market trends into actionable product roadmaps that drive user engagement and business growth.
Certified Scrum Master & Product Owner. I enjoy mentoring and leveraging AI-powered workflows to deliver scalable, user-focused digital experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
French
Fluent
Spanish; Castilian
Fluent
Work Experience
Product Owner & UX Strategist at Qim Info / SIG Geneva
May 1, 2025 - PresentLeading dual digital transformation projects for major Swiss public sector company and agency recruitment platforms; managed SSO platform lifecycle, defined and prioritized product backlog, and coordinated internal/external stakeholders for critical features; prototyped interfaces using AI-powered workflows.
Product Owner & UX Strategist at SWI swissinfo.ch (SRG SSR)
March 1, 2025 - October 1, 2025Product board member for scalable news platform development; analyzed user behavior, defined friction points, created design system for mobile app and responsive website; led UX enhancements resulting in 25% engagement increase and 43% bounce rate reduction; authored personas, journey maps, and wireframes.
Digital Product Owner at Hublot SA
March 1, 2022 - October 1, 2025Led cross-functional project to merge customer and VIP areas; defined scope and priorities, oversaw implementation of loyalty program enhancements and warranty improvements; created product roadmap guiding multiple stakeholders.
Digital Project Manager at Firmenich SA
March 1, 2021 - October 1, 2025Led 'New Digital Customer Experience' strategy; managed team of 25 and external agency for B2B platform development; coordinated internal teams for secure, on-time delivery; achieved 30% conversion rate increase and 20% reduction in briefing process abandonment.
Product PM at L’Occitane SA
May 31, 2019 - October 1, 2025Responsible for identifying and implementing MLM software to open a new eCommerce channel (Direct Selling); managed requirements gathering, vendor negotiations, and cross-functional collaboration; ensured successful utilization.
Senior UX/UI Designer at Richemont SA
December 31, 2018 - October 1, 2025Designed a multi-brand Client Care Platform and created a UI style guide for 5+ brands; accelerated design-to-development handoff and reduced post-sale customer contacts by 55%.
Innovation Consultant at Médecins Sans Frontières
December 31, 2018 - October 1, 2025Advised on digital innovation initiatives; delivered UX/UI concepts and strategy for NGO projects.
Digital Project Manager at ICRC
December 31, 2018 - October 1, 2025Managed digital projects for the International Committee of the Red Cross; coordinated stakeholders to deliver on time.
UX PM at Banque Cantonale Vaudoise
December 31, 2017 - October 1, 2025UX project management for digital banking platforms; improved user journeys and delivery efficiency.
UX Strategist & PM at Nespresso (Nestlé)
December 31, 2015 - October 1, 2025Defined and delivered UX strategy and product management for premium coffee experiences; aligned with brand guidelines and business goals.
Web Project Manager at La Redoute
December 31, 2013 - October 1, 2025Led web project management across platforms; improved delivery cycles and collaboration with marketing and IT.
Graphic Designer at L'Agefi
December 31, 2010 - October 1, 2025Graphic design for financial press and media; contributed to branding and layout.
Co-founder / Creative Director at Podplay
December 31, 2008 - October 1, 2025Co-founded creative venture; led design and creative direction across digital products and services.
Graphic Designer at AKET Producciones
December 31, 2004 - October 1, 2025Graphic design for media productions; built brand identity.
Product Owner & UX Strategist at Qim info
May 1, 2025 - PresentLeading dual digital transformation projects for major Swiss public sector company and agency recruitment platforms; SSO platform (SIG) lifecycle; defined and prioritized product backlog; coordinated internal/external stakeholders and tech partners; implemented AI-powered workflows.
Product Owner & UX Strategist at SWI swissinfo.ch (SRG SSR)
March 31, 2025 - October 1, 2025Product Board member for scalable news platform; analyzed user behavior to identify friction points; led creation and evolution of a comprehensive design system for mobile app and responsive web; drove UX improvements resulting in higher engagement and lower bounce.
Digital Product Owner at Hublot SA
March 31, 2022 - October 1, 2025Led cross-functional project to merge customer and VIP areas for luxury watch brand's digital platform; defined scope and priorities for loyalty program enhancements and warranty extensions; created roadmap and oversaw multi-stakeholder implementation; achieved notable loyalty uplift.
Digital Project Manager at Firmenich SA
March 31, 2021 - October 1, 2025Led 'New Digital Customer Experience' strategy; managed a 25-person team and external agency for B2B platform development; defined scope, business requirements, and functional specs; coordinated internal teams for on-time delivery; improved conversion and reduced briefing process abandonment.
Product Owner at L’Occitane SA
May 31, 2019 - October 1, 2025Identified and implemented MLM software to open a new eCommerce channel; managed requirements gathering, vendor negotiations, cross-functional collaboration, implementation, usage, and troubleshooting.
UX/UI Designer at Richemont SA
December 31, 2018 - October 1, 2025Scrum team member for Client Care Platform; designed multi-brand UI; created UI Style Guide for 5+ brands; accelerated design-to-development handoff and reduced post-sale contacts.
Innovation Consultant at Médecins Sans Frontières
December 31, 2018 - October 1, 2025Innovation consulting engagement focusing on digital solutions for humanitarian contexts.
Digital Project Manager at ICRC
December 31, 2018 - October 1, 2025Managed digital projects across humanitarian programs, coordinating cross-functional teams.
UX PM at Banque Cantonale Vaudoise
December 31, 2017 - October 1, 2025UX project management across banking platforms, improving user experiences and delivery efficiency.
UX Strategist & PM at Nespresso (Nestlé)
December 31, 2015 - October 1, 2025UX strategy and product management for Nestlé Nespresso projects, aligning user needs with business goals.
Web Project Manager at La Redoute
December 31, 2013 - October 1, 2025Web project management for a major online retailer; oversaw delivery of digital initiatives.
Graphic Designer at L'Agefi
December 31, 2010 - October 1, 2025Graphic design and production work supporting financial media.
Co-founder / Creative Director at Podplay
December 31, 2008 - October 1, 2025Co-founded and led creative direction for a design studio offering digital design services.
Graphic Designer at AKET Produciones
December 31, 2004 - October 1, 2025Graphic design work for various clients and productions.
Product Owner & UX Strategist at Qim info
May 1, 2025 - PresentLeading dual digital transformation projects for major Swiss public sector company and agency recruitment platforms; SSO authentication platform development; defined and prioritized product backlog, translating business requirements into actionable user stories; coordinated internal/external stakeholders including ELCA tech partners for critical features; implemented AI-powered workflows.
Product Owner & UX Strategist at SWI swissinfo.ch, Bern
March 1, 2025 - October 1, 2025Product Board member for scalable news platform; analyzed user behavior to identify friction points; led the creation and evolution of a comprehensive design system for mobile app and responsive website; delivered intuitive user experiences resulting in 25% engagement increase and 43% bounce rate reduction; produced personas, journey maps, and wireframes from user research.
Digital Product Owner at Hublot SA, Nyon
March 1, 2022 - October 1, 2025Led cross-functional project to merge customer and VIP areas; directed product strategy for customer loyalty program enhancements and warranty extension improvements; defined scope and priorities, including new functionalities and UX simplification; coordinated implementation of prioritized features across multiple stakeholder groups; created product roadmap resulting in 42% loyalty improvement.
Digital Project Manager at Firmenich SA, Meyrin
March 1, 2021 - October 1, 2025Led 'New Digital Customer Experience' strategy for global fragrance and flavor company; managed a team of 25 and external agency for B2B platform development; defined project scope, business requirements, and functional specifications; coordinated internal teams (data, security, marketing, infrastructure) for on-time delivery; achieved 30% conversion rate increase and 20% reduction in briefing process abandonment.
Digital PM at L’Occitane SA, Geneva
May 1, 2019 - October 1, 2025Responsible for identifying and implementing an MLM software to open a new eCommerce channel (Direct Selling); manage requirements gathering, vendor negotiation, communication, implementation, successful utilization, and troubleshooting; collaborating with Product Managers, IT Sell-Out, Business Analysts, Marketers, IT Security, and external agencies.
Senior UX/UI Designer at Richemont SA, Geneva
December 1, 2018 - October 1, 2025Scrum team member for Client Care Platform for luxury watch brands; designed a multi-brand Client Care Platform, creating UI Style Guide for 5+ Richemont brands; enabled 30% faster design-to-development handoff and 55% fewer post-sale customer contacts.
Innovation Consultant at Médecins Sans Frontières
January 1, 2018 - October 1, 2025Advised on innovative digital solutions to humanitarian missions and field challenges, contributing design and strategy perspectives to strengthen field digital capabilities.
Digital Project Manager at ICRC
January 1, 2018 - October 1, 2025Led digital projects across humanitarian initiatives; collaborated with cross-functional teams to accelerate delivery and impact.
UX PM at Banque Cantonale Vaudoise
January 1, 2017 - October 1, 2025Led UX strategy and project management for secure banking platforms; optimized user flows and collaborated with security and IT to ensure compliant delivery.
UX Strategist & PM at Nespresso (Nestlé)
January 1, 2015 - October 1, 2025Identified and implemented digital strategies for the Direct Selling channel; led requirements, vendor coordination, and cross-functional collaboration across PM, IT, and Marketing teams.
Web Project Manager at La Redoute
January 1, 2013 - October 1, 2025Managed B2C web projects; defined requirements, timelines, and resource plans; delivered digital initiatives on schedule.
Graphic Designer at L'Agefi
January 1, 2010 - October 1, 2025Created visual design assets and layouts supporting financial news and publication design.
Co-founder / Creative Director at Podplay
January 1, 2008 - October 1, 2025Co-founded and directed creative operations, shaping brand identity and product concepts in a multidisciplinary environment.
Graphic Designer at AKET Produciones
January 1, 2004 - October 1, 2025Delivered graphic design services across print and digital media for diverse clients.
Product Owner & UX Strategist at Qim info
May 1, 2025 - PresentLeading dual digital transformation projects for a major Swiss public sector company and agency recruitment platforms, defining and prioritizing product backlog, coordinating stakeholders, and delivering features with AI-powered workflows.
Product Owner & UX Strategist at SWI swissinfo.ch
March 31, 2025 - October 1, 2025Product Board member for developing scalable news platform for Swiss international media service; analyzed user behavior and identified friction points; led creation and evolution of a comprehensive design system for mobile app and responsive website; achieved 25% engagement increase and 43% bounce rate reduction.
Digital Product Owner at Hublot SA
March 31, 2022 - October 1, 2025Led cross-functional project to merge customer and VIP areas for luxury watch brand's digital platform; directed product strategy for loyalty program enhancements and warranty extensions; defined scope and priorities; created roadmap resulting in 42% loyalty improvement.
Digital Project Manager at Firmenich SA
March 31, 2021 - October 1, 2025Led 'New Digital Customer Experience' strategy for a global fragrance and flavor company; managed team of 25 and external agency for B2B platform development; defined project scope, requirements, and specs; coordinated internal teams for on-time delivery; achieved 30% conversion rate increase and 20% reduction in briefing process abandonment.
Digital PM at L’Occitane SA
May 31, 2019 - October 1, 2025Identified and implemented an MLM software to open a new eCommerce channel (Direct Selling); managed requirements gathering, vendor negotiation, communication, implementation, successful utilization, and troubleshooting.
UX/UI Designer at Richemont SA
December 31, 2018 - October 1, 2025Scrum team member for Client Care Platform for luxury watch brands; designed a multi-brand Client Care Platform; created UI style guide for 5+ Richemont brands; improved handoff speed by 30% and reduced post-sale contacts by 55%.
Innovation Consultant at Médecins Sans Frontières
December 31, 2018 - October 1, 2025Provided innovation consultancy on digital initiatives to support humanitarian missions and program delivery.
Digital Project Manager at ICRC
December 31, 2018 - October 1, 2025Led digital project management for humanitarian organization; oversaw digital transformation initiatives, coordinating cross-functional teams.
UX PM at Banque Cantonale Vaudoise
December 31, 2017 - October 1, 2025UX/PM work in banking domain focusing on digital experience improvements and delivery of user-centered features.
UX Strategist & PM at Nespresso (Nestlé)
December 31, 2015 - October 1, 2025UX strategy and product management to optimize digital experiences in the premium coffee brand ecosystem.
Web Project Manager at La Redoute
December 31, 2013 - October 1, 2025Web project management and delivery of digital initiatives for a major European retailer.
Graphic Designer at L'Agefi
December 31, 2010 - October 1, 2025Graphic design work supporting financial media brand initiatives.
Co-founder/Creative Director at Podplay
December 31, 2008 - October 1, 2025Co-founded and led creative direction for podcast/media venture.
Graphic Designer at AKET Producciones
December 31, 2004 - October 1, 2025Graphic design and production work for media projects.
Education
Bachelor's Degree in Graphic Design at Universidad de los Andes, Venezuela
January 11, 2030 - January 1, 2000Master's Degree in Web Project Management at SAWI, Lausanne
January 11, 2030 - January 1, 2011Bachelor's Degree in Graphic Design at Universidad de los Andes, Venezuela
January 1, 2000 - January 1, 2000Master's Degree in Web Project Management at SAWI, Lausanne
January 1, 2011 - January 1, 2011Bachelor's Degree at Universidad de los Andes, Venezuela
January 1, 2000 - October 1, 2025Master's Degree at SAWI, Lausanne
January 1, 2011 - October 1, 2025Bachelor's Degree at Universidad de los Andes, Venezuela
January 11, 2030 - January 1, 2000Master's Degree at SAWI, Lausanne
January 11, 2030 - January 1, 2011Qualifications
Professional Scrum Product Owner I (PSPO I)
January 1, 2020 - October 1, 2025Professional Scrum Master I (PSM I)
January 1, 2014 - October 1, 2025Professional Scrum Product Owner I (PSPO I)
January 1, 2020 - October 1, 2025Professional Scrum Master I (PSM I)
January 1, 2014 - October 1, 2025Professional Scrum Product Owner I (PSPO I) - Scrum.org
January 1, 2020 - October 1, 2025Professional Scrum Master I (PSM I) - Scrum.org
January 1, 2014 - October 1, 2025Professional Scrum Product Owner I (PSPO I) - Scrum.org
January 1, 2020 - October 1, 2025Professional Scrum Master I (PSM I) - Scrum.org
January 1, 2014 - October 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods, Government, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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