Available to hire
Hello! I’m Jennifer Holland, a Software Engineer with a strong focus on ML/AI and UX/UI development. I recently earned a Machine Learning and AI certification from Southern Methodist University’s Lyle School of Engineering and hold CIW (Certified Internet Web Developer) and MCIWD (Master Certified Web Designer) licenses. With this engineering training, I combine ML/AI with UI/UX to deliver fast, data-driven interfaces and visualize insights through ML/AI charts and graphs.
With 15+ years as a Senior Web Developer, I craft accessible, responsive, behavior-driven applications that improve customer satisfaction and drive revenue. My strengths span digital communications, data analysis, website UX, fraud prevention, and web accessibility ADA compliance. I collaborate with stakeholders to align user needs with business goals, and I bring projects to life quickly and effectively with robust ML/AI capabilities.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
Work Experience
Senior Front-End Web Developer, AI/ML Data Analyst at DoorDash
September 1, 2025 - October 1, 2025Collaborate with strategists to translate concepts into functional, testable web experiences. Own end-to-end A/B test configurations in Optimizely, define metrics, select audiences, set up URL targeting, and perform rigorous pre-/post-launch QA. Improve web widget product and securely integrate third-party JavaScript into Angular/React applications with strict CSP controls. Implement session-based logic (new vs. returning, logged-in vs. logged-out, geo-targeting) and build data-driven insights via dataLayer/session/local storage. Conduct full data analyses for merchants (Mode, Sigma) and develop ML/AI modules in Google Colab and within Mode notebooks.
Software Engineer at Wendy’s
October 1, 2024 - October 1, 2025Implemented Punchh loyalty platform integration into C360, Braze, and Aloha POS environments. Built data pipelines with Python, Looker SDK, and Streamlit; managed loyalty signups, fraud prevention, and data processing. Conducted cross-platform UI testing for menu changes, ensured WCAG accessibility, and documented APIs and webhooks. Led platform management for Punchh, Braze, Sitecore, and related components; defined data mappings and reporting for franchisees.
Senior Web Developer/AI ML Data Analyst at Fiesta Restaurant Group
October 1, 2023 - October 1, 2025Led development of digital experiences for online ordering and storefronts, including Shopify themes and brand-aligned UI. Generated and analyzed Shopify reports to optimize ordering performance, implemented fraud prevention, and enhanced loyalty programs. Conducted user research, A/B testing, and UI/UX improvements; leveraged geofencing (Radar) and Punchh loyalty for location-based campaigns; supported dynamic pricing and cross-platform deliverability.
Senior Web Developer at Primary Color/Garden Marketing Group
March 1, 2015 - October 1, 2025Led end-to-end website development with emphasis on SEO and performance. Managed client communications, implemented CMS solutions (WordPress, Drupal, SharePoint), and guided UI/UX design, wireframes, and asset delivery. Analyzed data with GA and supported cloud hosting on AWS/Azure; oversaw project management and collaboration across teams.
Application Analyst (contract) at American Heart Association
March 1, 2014 - October 1, 2025Led development of donation experiences to drive revenue growth; ensured WCAG AAA accessibility compliance and coordinated with cross-functional teams to optimize performance and data-driven decision making.
UI/UX Developer (contract) at TopGolf
November 1, 2013 - October 1, 2025Developed Chrome-based games; conducted Selenium-based QA automation for menus, character creation, inventories, and UI flows. Performed regression and smoke testing, ensured cross-platform compatibility, and managed agile processes with Jira/Confluence.
Production Manager (contract) at Ellipse Communications
August 1, 2013 - October 1, 2025Managed website promotions for multifamily housing, drove SEO performance, and utilized Google Analytics for data-driven decision making; supervised production timelines and team tasks.
UI/UX Designer (contract) at OrderTalk
February 1, 2013 - October 1, 2025Designed user interfaces for iOS and Android; implemented mobile ordering features and enhanced the call center interface. Proficient with Visual Basic, responsive web design, and various front-end technologies.
Senior Front End Web Developer, AI/ML Data Analyst at DoorDash
September 1, 2025 - October 1, 2025Translate concepts into functional, testable web experiences; own end-to-end A/B test configurations (Optimizely); integrate third-party JS into Angular/React with security constraints; perform full data analysis for merchants (Mode, Sigma); develop ML/AI modules in Google Colab and Mode; collaborate with stakeholders to align user needs with business goals.
Software Engineer at Wendy’s
October 1, 2024 - October 1, 2025Implemented Punchh loyalty platform integrations into C360, Braze, and Aloha POS; built data pipelines using Looker SDK with Python, Streamlit, and Pandas; performed cross-platform UI testing and ensured WCAG accessibility; managed fraud prevention and API/webhook interactions.
Senior Web Developer/AI ML Data Analyst at Fiesta Restaurant Group
October 1, 2023 - October 1, 2025Led development of web applications, Shopify theme customization, and data-driven strategies; implemented fraud prevention for POS and apps; designed UI/UX improvements; leveraged geofencing (Radar) for location-based marketing; built ML/AI models for inventory and customer insights.
Senior Web Developer at Primary Color/Garden Marketing Group
March 1, 2015 - October 1, 2025Led website development, SEO-focused projects, and client communications; implemented CMS solutions (WordPress, Drupal, SharePoint); analyzed site data with Google Analytics; managed cross-functional teams and project timelines.
Application Analyst (contract) at American Heart Association
March 1, 2014 - October 1, 2025Led donation flow improvements; focused on accessibility (WCAG AAA) and revenue growth; collaborated across teams on performance optimization and data analysis.
UI/UX Developer (contract) at TopGolf
November 1, 2013 - October 1, 2025Developed Chrome-based games with Cake Framework; performed Selenium-based QA; ensured WCAG accessibility; led cross-platform test strategies and Agile project management.
Production Manager (contract) at Ellipse Communications
August 1, 2013 - October 1, 2025Managed website promotions for multifamily housing; led analytics-driven decisions and SEO improvements; oversaw production tasks and testing.
UI/UX Designer (contract) at OrderTalk
February 1, 2013 - October 1, 2025Designed UI/UX for mobile ordering (iOS/Android), implemented ordering features, and enhanced center-call interfaces; worked with VB, jQuery, Bootstrap, and visual design tools.
Education
Certificate in Machine Learning and AI at Southern Methodist University - Lyle School of Engineering
January 11, 2030 - May 1, 2024CIW MCIWD at New Horizons Computer Learning Center
January 11, 2030 - January 1, 2004Associate Degree in Information Technology at Richland Community College
January 11, 2030 - January 1, 2002Machine Learning and AI at Southern Methodist University Lyle School of Engineering
January 11, 2030 - May 1, 2024CIW MCIWD Web Applications and Design at New Horizons Computer Learning Center
January 1, 2004 - October 1, 2025Associate Degree in Information Technology at Richland Community College
January 1, 2002 - October 1, 2025Qualifications
Machine Learning and AI Certification
January 11, 2030 - May 1, 2024CIW
January 11, 2030 - January 1, 2004Web Accessibility and Section 508 Training for Experienced Web Designers
August 1, 2016 - August 1, 2016AWS Cloud Practitioner Essentials
October 1, 2019 - October 1, 2019Punchh Loyalty Marketing Certification
December 1, 2022 - December 1, 2022Punchh Platform Certification
December 1, 2022 - December 1, 2022Machine Learning and AI Certification
May 1, 2024 - October 1, 2025CIW
January 1, 2004 - October 1, 2025MCIWD (Master Certified Web Designer)
January 1, 2004 - October 1, 2025Punchh Implementation Certification
December 1, 2022 - October 1, 2025Punchh Platform Certification
December 1, 2022 - October 1, 2025Punchh Loyalty Marketing Certification
December 1, 2022 - October 1, 2025AWS Cloud Practitioner Essentials
October 1, 2019 - October 1, 2025Web Accessibility and Section 508 Training for Experienced Web Designers
August 1, 2016 - October 1, 2025Industry Experience
Software & Internet, Retail, Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
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Intermediate
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