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I'm a highly motivated creative professional with expertise in graphic design, branding, and campaign development. I thrive on crafting visuals that tell a story and delivering creative solutions that make brands stand out and resonate with people. Over the years I’ve led multi-channel campaigns across Melbourne, The Hague, and Madrid for clients like Toyota, Bush Heritage Australia, ENGIE, and Sirena Tuna. I enjoy translating complex ideas into clear, persuasive visuals and collaborating with teams to achieve measurable results.…I'm a highly motivated creative professional with expertise in graphic design, branding, and campaign development. I thrive on crafting visuals that tell a story and delivering creative solutions that make brands stand out and resonate with people. Over the years I’ve led multi-channel campaigns across Melbourne, The Hague, and Madrid for clients like Toyota, Bush Heritage Australia, ENGIE, and Sirena Tuna. I enjoy translating complex ideas into clear, persuasive visuals and collaborating with teams to achieve measurable results.

Carlos de la Rosa

Art Director, Designer, Graphic Designer, +2

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I'm a highly motivated creative professional with expertise in graphic design, branding, and campaign development. I thrive on crafting visuals that tell a story and delivering creative solutions that make brands stand out and resonate with people. Over the years I’ve led multi-channel campaigns across Melbourne, The Hague, and Madrid for clients like Toyota, Bush Heritage Australia, ENGIE, and Sirena Tuna. I enjoy translating complex ideas into clear, persuasive visuals and collaborating with teams to achieve measurable results.…I'm a highly motivated creative professional with expertise in graphic design, branding, and campaign development. I thrive on crafting visuals that tell a story and delivering creative solutions that make brands stand out and resonate with people. Over the years I’ve led multi-channel campaigns across Melbourne, The Hague, and Madrid for clients like Toyota, Bush Heritage Australia, ENGIE, and Sirena Tuna. I enjoy translating complex ideas into clear, persuasive visuals and collaborating with teams to achieve measurable results.

Available to hire

I’m a highly motivated creative professional with expertise in graphic design, branding, and campaign development. I thrive on crafting visuals that tell a story and delivering creative solutions that make brands stand out and resonate with people.

Over the years I’ve led multi-channel campaigns across Melbourne, The Hague, and Madrid for clients like Toyota, Bush Heritage Australia, ENGIE, and Sirena Tuna. I enjoy translating complex ideas into clear, persuasive visuals and collaborating with teams to achieve measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Work Experience

Creative Designer (Freelance) at Freelance – Melbourne

March 31, 2025 - October 1, 2025

Developed branding for the Australian Institute of Landscape Architecture’s Queer Committee; designed a UX package for Hobsons Bay Plumbing resulting in a 25% increase in client inquiries, and created branding that boosted online reach by 30% for a restaurant in Spain.

Designer (Art Director) at HERO Melbourne

April 1, 2024 - Present

Led creative development for Toyota across OOH, social media, and brand formats; adapted global guidelines for visual consistency; art directed campaigns and produced high-quality assets across multiple touchpoints.

Creative Art Director at Vengean

December 31, 2023 - October 1, 2025

Directed multi-channel campaigns for La Vie Foods; managed a creative team to deliver brand guidelines and visuals for NIBC; engineered campaigns to improve ROI by 25% and reduce project times by 10%.

Creative Intern (Copy) at Serviceplan

December 31, 2022 - October 1, 2025

Collaborated on 360° campaigns for Turismo Comunitat Valenciana and Mercedes-Benz; contributed to scriptwriting, event planning, and campaign ideation; introduced innovative storytelling techniques.

Junior Designer at Hassani B.V.

September 30, 2021 - October 1, 2025

Designed and executed social media strategy for Silk Cooking; crafted the main product (Silk Cooking cookbook) from concept to design; developed branding and packaging, improving visibility and sales; streamlined cross-departmental communication and designed websites on Shopify with SEO and Google Ads.