Hi, I’m Kate Sherry, a digital marketing and social media specialist based in Calgary. I’ve spent years leading content creation, strategy, and engagement for clients across non-profits and brands, building brand voice and delivering measurable results. I’m passionate about turning ideas into engaging content that resonates with audiences and drives growth. I’m also a collaborative team player who loves aligning messaging with brand values, managing multi-channel campaigns, and using data to optimize performance. I enjoy working with partners to boost engagement, grow communities, and generate meaningful leads.

Kate Sherry

Hi, I’m Kate Sherry, a digital marketing and social media specialist based in Calgary. I’ve spent years leading content creation, strategy, and engagement for clients across non-profits and brands, building brand voice and delivering measurable results. I’m passionate about turning ideas into engaging content that resonates with audiences and drives growth. I’m also a collaborative team player who loves aligning messaging with brand values, managing multi-channel campaigns, and using data to optimize performance. I enjoy working with partners to boost engagement, grow communities, and generate meaningful leads.

Available to hire

Hi, I’m Kate Sherry, a digital marketing and social media specialist based in Calgary. I’ve spent years leading content creation, strategy, and engagement for clients across non-profits and brands, building brand voice and delivering measurable results. I’m passionate about turning ideas into engaging content that resonates with audiences and drives growth.

I’m also a collaborative team player who loves aligning messaging with brand values, managing multi-channel campaigns, and using data to optimize performance. I enjoy working with partners to boost engagement, grow communities, and generate meaningful leads.

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Language

English
Fluent

Work Experience

Social Media Strategist at Wylo & Co
September 1, 2023 - Present
Led content creation, including copywriting, graphic design, and visual direction for posts, ads, and campaigns to boost engagement, brand awareness and lead generation.
Prevention Manager at Ally Global Foundation
May 1, 2022 - October 1, 2025
Provided research for The Prevention Project, an online hub focused on expanding research in prevention and developing survivor-informed educational resources. Collaborated with organizations and individuals with lived experience to enhance educational content and outreach. Contributed to the development of resources aimed at preventing exploitation and supporting survivors through informed, community-driven approaches.
Social Media Strategist at Wylo & Co
September 1, 2018 - October 1, 2025
Created and managed content for all social media platforms, built relationships with online influencers, developed campaigns to reach new audiences, engaged with customers, and measured campaign effectiveness. Planned, produced and created a program of digital content across channels to increase engagement and lead generation.

Education

Certificate in Social Media Strategy at The Socials School
January 11, 2030 - October 1, 2025

Qualifications

Certificate in Social Media Strategy
January 11, 2030 - October 1, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet