Available to hire
I am a Senior Software Engineer / Front-End Developer and Senior UX/UI Designer based in Burleigh Waters, Queensland. I have over 20 years of experience creating engaging digital experiences using a mix of SaaS components and reusable microservices across diverse industries.
My career spans agency and freelance design through to leading front-end development for mobile and digital-native platforms serving tens of millions of users. I thrive in close-knit teams, combine design expertise with programming ability, and enjoy solving complex challenges with intuitive, scalable, user-friendly products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Front-End Developer / UX/UI Designer at Cupid Media (SDV Group)
August 1, 2025 - October 2, 2025Led design, prototyping, and A/B testing with stakeholders; implemented features in production with a focus on accessibility, performance, and scalability. Built and maintained desktop and mobile web platforms serving 75M+ members across 32 sites and 23 languages. Collaborated with internal teams to meet NFRs (load balancing, performance, scalability). Mentored new front-end developers, ported internal ads features to React components, and improved UX through process improvements. Implemented features such as onboarding questionnaire, messaging prompts, ad banners, profile boosts, virtual gifts, data tracking, and integrated digital currency, while ensuring high-quality user experiences.
Senior Front-End Developer / UX/UI Designer at Cupid Media (SDV Group)
August 1, 2025 - October 2, 2025Built and maintained desktop and mobile web platforms serving 75M+ members across 32 sites. Collaborated with stakeholders to ensure performance, scalability, and strong user experience. Mentored new front-end developers and onboarded new team members. Led feature work including onboarding questionnaires, in-app messaging prompts, auto-bill flows, cross-promotional banners, profile boosts, and data tracking. Redesigned site aesthetics and implemented image processing APIs; integrated with Google Cloud and state-less APIs; introduced a chat bot (Wit.ai) to reduce support load by routing users to relevant help pages.
Senior Front-End Developer / UX/UI Designer at Cupid Media (SDV Group)
August 1, 2025 - October 2, 2025Led frontend development and UX design for Cupid Media platforms (desktop and mobile). Built and maintained desktop and mobile web platforms serving 75M+ members across 32 sites. Collaborated with internal teams to ensure performance, load balancing, user happiness, and scalability. Implemented onboarding questionnaires, message prompts, auto-bill flow, cross-promotional banners, profile boosts, virtual gifts, data tracking, and integrated digital currency. Mentored new frontend developers and integrated a third-party service to support chat bot features.
Senior Front-End Developer / UX/UI Designer at Cupid Media (SDV Group)
August 1, 2025 - October 2, 2025Led front-end development and UX/UI design for Cupid Media platforms; collaborated with stakeholders to design, prototype, and A/B test features, built production-ready interfaces using React/Vue/Svelte; mentored new developers; contributed features including onboarding questionnaire, message prompts, auto-bill flow, cross-promo banners, profile boosts, virtual gifts, data tracking, integrated digital currency, and a refreshed site look to improve user experience.
UX/UI Designer / Senior Front-End Developer at iPowow
January 1, 2016 - October 2, 2025Delivered UX/UI and front-end development for large-scale event and audience-interaction platforms; collaborated with product and marketing teams to ship intuitive interfaces.
UX/UI Designer / Senior Front-End Developer at iPowow
January 1, 2016 - October 2, 2025Delivered UX/UI for Red Bull, MTV, and Miss Universe events. Collaborated with product and marketing teams to deliver responsive interfaces and scalable front-end components; mentored junior developers and contributed to design systems.
UX/UI Designer / Senior Front-End Developer at iPowow
January 1, 2016 - October 2, 2025Delivered UX/UI design and front-end development for event marketing and live results platforms; crafted responsive interfaces and collaborated with product and QA to ensure performance and accessibility.
UI/UX Designer / Front-End Developer at iPowow
January 1, 2016 - October 2, 2025Delivered UX/UI design and front-end development for high-profile events including Red Bull, MTV, and Miss Universe; created intuitive, responsive interfaces and supported marketing campaigns.
Creative Director / Web Developer at Ian Blaney Design
January 1, 2013 - October 2, 2025Founded and managed a boutique studio delivering web and design solutions for diverse clients; oversaw branding, UX design, and front-end development.
Creative Director / Web Developer at Ian Blaney Design
January 1, 2013 - October 2, 2025Founded and managed a boutique studio delivering web and design solutions. Provided branding, UX design, and development services and mentored designers.
Creative Director / Web Developer at Ian Blaney Design
January 1, 2013 - October 2, 2025Founded and managed a boutique studio delivering web and design solutions to diverse clients. Led branding, UX design, and web development.
Web Developer / Designer at Ian Blaney Design
January 1, 2013 - October 2, 2025Founded and managed a boutique studio delivering web and design solutions; led branding, UX design, and full-stack web development across diverse clients.
Web Designer at Freelance for FBI Recruitment
January 1, 2012 - October 2, 2025Designed and built campaigns for GPY & R clients; delivered online materials to support recruitment efforts.
Web Designer at FBI Recruitment (Freelance)
January 1, 2012 - October 2, 2025Designed and implemented web campaigns for GPA & RC clients; produced UI assets and collaborated with marketing teams to deliver effective online experiences.
Web Developer (Freelance) at Freelance for FBI Recruitment
January 1, 2012 - October 2, 2025Worked on campaigns for GYP & RC clients; developed and designed online materials for recruitment initiatives.
Web Developer at FBI Recruitment (Freelance)
January 1, 2012 - October 2, 2025Developed web campaigns and front-end features for clients; collaborated with designers and stakeholders to implement robust web solutions.
Senior Designer / Developer at Australian Business Chamber
January 1, 2011 - October 2, 2025Led creative direction of digital projects; advised on development strategies; coded and produced online materials; mentored designers.
Art Director / Senior Developer at Australian Business Chamber
January 1, 2011 - October 2, 2025Conceptualised briefs and transformed them into online and print solutions. Provided guidance to other designers and developers; coded and produced all online materials.
Art Director / Senior Developer at Australian Business Chamber
January 1, 2011 - October 2, 2025Led digital projects, advised account services on development strategies and timelines, and produced online materials to support client objectives.
Art Director / Senior Developer at Australian Business Chamber
January 1, 2011 - October 2, 2025Led the creative direction and development of digital projects; advised account services on effective development strategies; coded and delivered online materials; ensured timely, high-quality output.
Interactive Designer at Orchard Digital Marketing
January 1, 2008 - October 2, 2025Delivered interactive design solutions for digital campaigns; collaborated with marketing teams to drive engagement.
Senior Designer / Developer at Sponge Agency
January 1, 2008 - October 2, 2025Led technical direction of digital projects; advised account services on effective development strategies and timelines; hands-on coding and delivery of online materials.
Interactive Designer at Orchard Digital Marketing
January 1, 2008 - October 2, 2025Freelance interactive designer contributing to digital campaigns and online assets for clients.
Senior Designer / Web Developer at Sponge Agency
January 1, 2008 - October 2, 2025Led the technical direction of digital projects, advised account services on development approaches and timelines, and delivered online materials with quality and timeliness.
Senior Designer / Developer at Sponge Agency
January 1, 2008 - October 2, 2025Led the technical direction of all digital projects, advising account services on development strategies and timelines; hands-on coding and delivery of online materials.
Interactive Designer at Orchard Digital Marketing
January 1, 2008 - October 2, 2025Freelance interactive design work for Sydney-based marketing campaigns and clients.
Senior Designer / Web Developer at Sponge Agency
January 1, 2008 - October 2, 2025Led digital projects, coding and delivering online materials; instructed and collaborated with clients to meet design and development goals.
Interactive Designer at Orchard Digital Marketing
January 1, 2008 - October 2, 2025Designed interactive digital campaigns; collaborated with teams to deliver web designs and marketing assets for clients.
Senior Designer / Interactive Designer at Evocatif
January 1, 2007 - October 2, 2025Set creative direction for digital and print projects; collaborated with account teams; delivered online materials.
Senior Designer / Interactive Designer at Evocatif
January 1, 2007 - October 2, 2025Led design efforts and produced online materials across digital and print platforms; collaborated with clients to shape creative direction.
Interactive Designer at Evocatif
January 1, 2007 - October 2, 2025Freelance interactive design work; contributed to digital marketing materials and campaigns.
Senior Designer / Interactive Designer at Evocatif
January 1, 2007 - October 2, 2025Led creative design and interactive work; transformed briefs into live online and print solutions; provided guidance to other designers; contributed to online materials.
Senior Designer at Evocatif
January 1, 2006 - October 2, 2025Early role focusing on creative direction across online and print; built team knowledge and processes.
Senior Designer at Evocatif
January 1, 2006 - October 2, 2025Directed design work and helped transform briefs into live digital and print solutions; supported other designers and provided technical guidance.
Senior Designer at EvocatIF
January 1, 2006 - October 2, 2025Conceived and delivered design solutions; managed online and print materials for clients.
Senior Designer at Evocatif
January 1, 2006 - October 2, 2025Led design efforts, collaborated with clients, and oversaw print and online design projects.
Education
Qualifications
dotMobi Certified Developer
January 1, 2007 - October 2, 2025Scrum Master Certification
January 1, 2018 - October 2, 2025Scrum Master Certification
January 1, 2018 - October 2, 2025dotMobi Certified Developer
January 1, 2007 - October 2, 2025Scrum Master Certification – dotMobi
January 1, 2018 - October 2, 2025Certified Developer
January 1, 2007 - October 2, 2025Scrum Master Certification
January 1, 2018 - October 2, 2025DotMobi Certified Developer
January 1, 2007 - October 2, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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