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I am a Digital Content & Marketing Coordinator and bilingual storyteller with 5+ years of experience creating high-performing content across social media, email, and digital platforms. I use data-driven insights to craft narratives that convert audiences into loyal customers. I specialize in campaign ideation, short-form content strategy, performance reporting, and building marketing systems from the ground up, blending journalistic precision with creative storytelling to drive measurable growth.…I am a Digital Content & Marketing Coordinator and bilingual storyteller with 5+ years of experience creating high-performing content across social media, email, and digital platforms. I use data-driven insights to craft narratives that convert audiences into loyal customers. I specialize in campaign ideation, short-form content strategy, performance reporting, and building marketing systems from the ground up, blending journalistic precision with creative storytelling to drive measurable growth.

Hamid Bekhettou

Creative Director, Copywriter, Writer, +7

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I am a Digital Content & Marketing Coordinator and bilingual storyteller with 5+ years of experience creating high-performing content across social media, email, and digital platforms. I use data-driven insights to craft narratives that convert audiences into loyal customers. I specialize in campaign ideation, short-form content strategy, performance reporting, and building marketing systems from the ground up, blending journalistic precision with creative storytelling to drive measurable growth.…I am a Digital Content & Marketing Coordinator and bilingual storyteller with 5+ years of experience creating high-performing content across social media, email, and digital platforms. I use data-driven insights to craft narratives that convert audiences into loyal customers. I specialize in campaign ideation, short-form content strategy, performance reporting, and building marketing systems from the ground up, blending journalistic precision with creative storytelling to drive measurable growth.

Available to hire

I am a Digital Content & Marketing Coordinator and bilingual storyteller with 5+ years of experience creating high-performing content across social media, email, and digital platforms.

I use data-driven insights to craft narratives that convert audiences into loyal customers. I specialize in campaign ideation, short-form content strategy, performance reporting, and building marketing systems from the ground up, blending journalistic precision with creative storytelling to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Freelance Creative Director & Writer at Self Employed

September 1, 2024 - Present

Developing creative strategies and copywriting solutions for regional and global clients. Specializing in automotive, luxury, and lifestyle brands, delivering campaigns tailored to Arabic dialects and international audiences.

Bilingual Editor at PR NewsWire

March 1, 2025 - Present

Edit, translate, and adapt English and French press releases, corporate statements, and official communications for international distribution.

Professor - Logic and Critical Thinking at Algonquin College – Ottawa, Canada

January 1, 2025 - Present

Develop and deliver courses emphasizing analytical reasoning and problem-solving skills. Guide students in applying critical thinking to evaluate and synthesize information across disciplines.

Associate Creative Director at Impact BBDO – Dubai, UAE

September 1, 2024 - October 2, 2025

Led creative direction from concept to execution, delivering impactful brands storytelling.

Senior Language Specialist at SoundHound – Toronto, Canada / Santa Clara, CA, US

November 1, 2023 - October 2, 2025

Worked on language AI development for Stellantis’ LM model, training and refining natural language capabilities.

Associate Creative Director and Senior English Copywriter at MindSpace – Dubai, UAE

July 1, 2019 - October 2, 2025

Developed multilingual content strategies, enhancing brand positioning in complex, multicultural environments.

Senior Conceptualizer at Publicis Middle East – Dubai, UAE

June 1, 2018 - October 2, 2025

Handled Renault, Jeep, and Chrysler accounts, driving conceptual campaigns and crafting brand storytelling strategies.

Senior Copywriter at Damac Properties – Dubai, UAE

July 1, 2015 - October 2, 2025

Senior copywriting for luxury real estate brand communications and campaigns.

Digital Marketing Coordinator at DIRAYA

September 1, 2025 - Present

Coordinate cross-functional bilingual digital campaigns (English/French) optimized for performance across social, email, and search; ideate and execute campaign strategies, develop ad creatives and high-conversion assets; analyze performance metrics and provide data-driven insights and growth recommendations.

Bilingual Editor (English - French) at PR NewsWire

March 1, 2025 - September 1, 2025

Edit, revise, and proofread English and French press releases and corporate communications under tight deadlines; ensure linguistic accuracy, clarity, stylistic consistency, and terminological precision prior to publication.

Bilingual Creative Copywriter at IMPACT BBDO

January 1, 2023 - September 1, 2024

Wrote, adapted, and revised bilingual and multilingual copy for regional and international clients; ensured consistency of tone, terminology, and messaging across English and French deliverables; reviewed translated content for accuracy, clarity, and intent preservation; collaborated with creative, strategy, and production teams to deliver linguistically precise public-facing content.

Senior Language Specialist at SOUNDHOUND

September 1, 2019 - January 23, 2023

Translated, revised, and quality-checked content across AI-driven language workflows; performed terminological research to ensure consistency and accuracy across language assets; reviewed AI-generated and human-produced translations, correcting errors in meaning, tone, grammar, and style.