Directed full project lifecycles for multimedia campaigns, from scope definition and resource allocation to execution and reporting, ensuring delivery within timeline and budget. Built and scaled digital strategies for 8+ clients across sports, lifestyle, and B2B/B2C industries, resulting in measurable ROI including 40% higher engagement and 25% audience growth. Established performance dashboards to monitor KPIs, providing executive-level reporting that guided business and creative decisions. Managed cross-functional creative teams, fostering collaboration, resolving technical bottlenecks, and ensuring brand consistency across all platforms. Designed and implemented workflow automations, leveraging AI-driven tools to improve production efficiency and reduce turnaround times. Negotiated client priorities and translated business objectives into actionable creative and technical roadmaps.

Social Media Account Manager – Athletics Department at The University of Texas at Dallas

June 1, 2024 - October 2, 2025

Led the development and execution of digital strategies for athletics, leveraging analytics to realign content toward high-performing formats, achieving 65% higher engagement and 50% follower growth within 3 months. Conducted ongoing competitor and audience analysis to guide campaign adjustments and maximize reach. Acted as primary liaison between athletic leadership and creative teams, ensuring alignment of messaging with institutional goals. Oversaw troubleshooting of digital platforms, resolving technical publishing issues and implementing best practices for data integrity and content security. Coordinated and mentored student contributors, cultivating a team-oriented environment focused on deadlines and measurable impact.

Event Ticket Sales Manager at V Tool Baseball Tournaments

August 31, 2022 - October 2, 2025

Oversaw ticketing operations for high-attendance regional tournaments, applying process management skills to streamline customer entry and reduce wait times. Ensured 100% transaction accuracy across cash and digital platforms, leveraging technology systems for secure, high-volume payment processing. Collaborated with operations and security teams to coordinate logistics, manage bottlenecks, and maintain compliance with organizational standards. Delivered real-time reporting to tournament leadership on attendance and revenue performance.

Event Ticket Sales Manager at V Tool Baseball Tournaments

August 31, 2023 - October 2, 2025

Analytics Assistant Intern at TGR Creative

August 1, 2022 - October 2, 2025

Partnered with creative and strategy leads to evaluate campaign performance, producing executive-level reports that highlighted ROI and strategic opportunities. Conducted A/B testing on digital ads, driving a 15% increase in CTR and strengthening data-backed decision making for media spend. Analyzed audience engagement trends across platforms, translating findings into tactical recommendations that improved scheduling efficiency and boosted engagement by 20%. Supported troubleshooting of analytics tools, ensuring data accuracy and consistent metric reporting for client dashboards. Assisted in managing content libraries, maintaining system organization, and aligning with brand governance standards.

Junior Network Consultant at Aljernet Network Services

September 1, 2025 - Present

Provided Tier-2 technical support to enterprise clients, diagnosing and resolving complex hardware and software connectivity issues across multi-device environments. Troubleshot and optimized network-dependent printer integrations, identifying protocol mismatches, driver conflicts, and VLAN segmentation issues that impacted hardware discovery and performance. Managed Microsoft 365 deployment challenges, including update rollbacks, registry conflicts, and cross-platform compatibility issues, ensuring minimal downtime for end-users. Coordinated with senior consultants to implement corrective measures, delivering long-term solutions instead of temporary fixes. Authored detailed incident documentation and resolution workflows, contributing to knowledge base resources for faster escalation handling. Strengthened client relationships by translating technical resolutions into business impact, ensuring executives understood risk, cost, and productivity implications.