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Hi, I’m Antonella Silvi, a growth-focused marketing strategist with an MBA and a track record of driving brand and revenue impact through integrated multi-channel campaigns. I build data-driven, cross-functional strategies that boost traffic, reduce acquisition costs, and strengthen brand presence in competitive markets. I’ve led end-to-end launches across paid social, SEO, content, email/SMS, and experiential, translating consumer insight into creative plans that move metrics. I’m energized by collaborating with Product, Sales, and Creative teams to hit ambitious growth goals and tell compelling brand stories.…Hi, I’m Antonella Silvi, a growth-focused marketing strategist with an MBA and a track record of driving brand and revenue impact through integrated multi-channel campaigns. I build data-driven, cross-functional strategies that boost traffic, reduce acquisition costs, and strengthen brand presence in competitive markets. I’ve led end-to-end launches across paid social, SEO, content, email/SMS, and experiential, translating consumer insight into creative plans that move metrics. I’m energized by collaborating with Product, Sales, and Creative teams to hit ambitious growth goals and tell compelling brand stories.

Antonella Silvi

Marketing Strategist, Growth Marketer, Digital Marketer, +5

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Hi, I’m Antonella Silvi, a growth-focused marketing strategist with an MBA and a track record of driving brand and revenue impact through integrated multi-channel campaigns. I build data-driven, cross-functional strategies that boost traffic, reduce acquisition costs, and strengthen brand presence in competitive markets. I’ve led end-to-end launches across paid social, SEO, content, email/SMS, and experiential, translating consumer insight into creative plans that move metrics. I’m energized by collaborating with Product, Sales, and Creative teams to hit ambitious growth goals and tell compelling brand stories.…Hi, I’m Antonella Silvi, a growth-focused marketing strategist with an MBA and a track record of driving brand and revenue impact through integrated multi-channel campaigns. I build data-driven, cross-functional strategies that boost traffic, reduce acquisition costs, and strengthen brand presence in competitive markets. I’ve led end-to-end launches across paid social, SEO, content, email/SMS, and experiential, translating consumer insight into creative plans that move metrics. I’m energized by collaborating with Product, Sales, and Creative teams to hit ambitious growth goals and tell compelling brand stories.

Available to hire

Hi, I’m Antonella Silvi, a growth-focused marketing strategist with an MBA and a track record of driving brand and revenue impact through integrated multi-channel campaigns. I build data-driven, cross-functional strategies that boost traffic, reduce acquisition costs, and strengthen brand presence in competitive markets.

I’ve led end-to-end launches across paid social, SEO, content, email/SMS, and experiential, translating consumer insight into creative plans that move metrics. I’m energized by collaborating with Product, Sales, and Creative teams to hit ambitious growth goals and tell compelling brand stories.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Marketing Manager (Contract) at Gentera Center for Precision Medicine & Gentera Center for Plastic Surgery

July 1, 2025 - Present

Lead and audit the marketing strategy for two distinct business lines tailoring positioning, messaging, and campaigns to different patient audiences. Direct multi-channel demand generation across Meta, Google, email/SMS, and influencer partnerships, consistently driving qualified patient leads and reducing cost-per-lead by 15%. Manage a social media coordinator, overseeing content calendars and creative approvals to keep all brand accounts cohesive and compliant. Plan and execute high-visibility events, managing creative, sponsorships, raffles, and on-site activations to boost local awareness. Launch new services and membership tiers (including Prenuvo full-body MRI) through integrated go-to-market campaigns across landing pages, brochures, in-clinic signage, and email/SMS nurtures.

Content Marketing Manager, LATAM at Guillen Pujol CPAs

May 1, 2025 - October 2, 2025

Drove a 35% lift in organic traffic in 2 months by building a financial services content strategy with targeted keyword optimization and content restructuring. Produced bilingual content across website, email, paid ads, social, and sales collateral, fueling a 28% increase in overall site visits. Conducted user behavior analysis via Google Analytics, translating insights into UX and messaging optimizations. Built and executed an integrated marketing plan tailored to firm-specific goals, resulting in a 35% increase in brand awareness and engagement. Rebuilt the LATAM website and directed creative briefs for new assets, leading to a 35% traffic increase and 20% longer session duration.

Digital Marketing Manager; Offer Marketing at McClatchy

December 1, 2024 - October 2, 2025

Executed the marketing strategy for multi-market campaigns across SEM, email, and social, resulting in a 22% increase in community engagement. Spearheaded omnichannel GTM campaigns in alignment with brand goals, using Asana to track project progress. Conducted monthly KPI analysis through performance tracking, leading to a 27% decrease in paid media costs. Managed vendor relationships and collaborated cross-functionally with Product, Sales, and Creative teams to manage promotion timelines, deliverables, and reporting needs. Refined content strategy and led A/B testing initiatives, resulting in a 32% boost in conversion rates and segmentation precision.

Offer Marketing Specialist at AutoNation

August 1, 2023 - October 2, 2025

Led customer retention campaigns for new service rollouts across 50+ retail locations, helping drive a 35% boost in service adoption. Designed targeted engagement strategies that increased repeat purchases by 18% MoM and boosted customer lifetime value by 15%. Developed content and enablement tools to support launch readiness, integrating customer insights and industry benchmarks. Presented monthly performance decks to General Managers, outlining KPIs, risks, and next steps to ensure smooth service rollouts. Led go-to-market campaigns for new dealership services, aligning messaging and rollout strategies with Product and Sales.

Client Services Manager at Blue Interactive Agency

August 1, 2021 - October 2, 2025

Managed an array of regional budgets to optimize media plans, assisting in a 15% reduction in client ad spend while maintaining performance metrics. Implemented SEO initiatives through keyword research and on-site content curations, helping achieve a 38% increase in organic traffic results. Enhanced the design, usability, and conversion rates of B2C and B2B websites on WordPress and Shopify, resulting in an average increase of 20,000 impressions per client. Created data-driven strategies to help businesses build digital presence, resulting in a 45% increase in overall brand awareness across all clients.

Digital Marketing Manager (Contract) at Gentera Center for Precision Medicine & Gentera Center for Plastic Surgery

July 1, 2025 - Present

Lead and audit the marketing strategy for two distinct business lines tailoring positioning, messaging, and campaigns to different patient audiences. Direct multi-channel demand generation across Meta, Google, email/SMS, and influencer partnerships, consistently driving qualified patient leads and reducing cost-per-lead by 15%. Manage a social media coordinator, overseeing content calendars and creative approvals to keep all brand accounts cohesive and compliant. Plan and execute high-visibility events, managing creative, sponsorships, raffles, and on-site activations to boost local awareness. Launch new services and membership tiers (including the Prenuvo full-body MRI) through integrated go-to-market campaigns across landing pages, brochures, in-clinic signage, and email/SMS nurtures.

Content Marketing Manager, LATAM at Guillen Pujol CPAs

May 1, 2025 - October 2, 2025

Drove a 35% lift in organic traffic in 2 months by building a financial services content strategy with targeted keyword optimization and content restructuring. Produced bilingual content across website, email, paid ads, social, and sales collateral, fueling a 28% increase in overall site visits. Conducted user behavior analysis via Google Analytics, translating insights into UX and messaging optimizations. Built and executed an integrated marketing plan tailored to firm-specific goals, resulting in a 35% increase in brand awareness and engagement. Rebuilt LATAM website and directed creative briefs for new assets, leading to a 35% traffic increase and 20% longer session duration.

Digital Marketing Manager; Offer Marketing at McClatchy

December 1, 2024 - October 2, 2025

Offer Marketing Specialist at AutoNation

August 1, 2023 - October 2, 2025

Client Services Manager at Blue Interactive Agency

August 1, 2021 - October 2, 2025