Nabila Madina

Managed TikTok Ads for several beauty brands; produced daily performance reports; analyzed market trends to identify growth opportunities and refined strategies accordingly. Coordinated with Brand Leads, Social Media & external teams to ensure KPI targets were met.

Advertising Specialist (TikTok Ads) at Blue Origin E-Commerce (OH!SOME)

Developed and executed comprehensive advertising strategies for TikTok across 3 category accounts; managed ad products and live streams; contributed to over 6.1 billion in monthly revenue from ads spend; budgets exceeded $40k monthly with GMV over $400k per account; provided monthly performance reports to leadership and collaborated with creative and ops teams.

Responsible for maintaining TikTok Ads for a set of beauty brands, aiming to keep ROAS stable and hit KPI targets. Coordinate with Brand Leads, Social Media, and external teams to adjust materials during campaigns. Analyze market trends to identify growth opportunities and refine strategies.

Advertising Specialist (TikTok Ads) at Blue Origin E-Commerce (OH!SOME)

Managed advertising products and live streams for over 3 category accounts on TikTok, generating over 6.1 billion monthly revenue through ads spend. Spent around $40,000+ with GMV > $400,000/month for monthly TikTok ads. Developed and executed comprehensive advertising strategies, including budgeting, SKU selection, and creative analysis to ensure structured approaches. Provided monthly reports to Live Stream Leader & Short Video Team on ad performance. Collaborated with Short Video Team, Store Ops, Live Stream Leaders to drive creative suggestions and push products in ads, while controlling budgets and monitoring ad performance.

Advertising Specialist (TikTok Ads) at Blue Origin E-Commerce (OH!SOME)

Advertising Specialist responsible for TikTok Ads across multiple category accounts. Managed ad products and live streams, generating over 6.1 billion monthly revenue through ad spend. Led budget planning, SKU selection, and creative analysis to ensure a structured approach. Provided monthly reports to Live Stream Leader and Short Video Team on ad performance. Collaborated with Short Video Team, store operations, and livestream leaders to optimize creatives, push products in ads, and monitor budget and performance.

TikTok Ads Officer at Agency – Beauty brands (Malaysia & Indonesia region)

Maintained TikTok Ads for multiple beauty brands across Malaysia and Indonesia, aiming to stabilize ROAS and achieve KPI targets. Coordinated with Brand Leads, Social Media teams, and external partners on materials and adjustments during campaigns. Analyzed market trends to identify growth opportunities and refine strategies. Generated weekly ad performance reports for leadership and short video teams. Built campaign strategies from the ad side and provided creative recommendations to Brand Leaders & Social Media. Managed budget planning, campaign optimization, and performance tracking to maximize impact.

Responsible for maintaining TikTok Ads for a few beauty brands, keeping ROAS stable and achieving KPI targets. Coordinated with Brand Leads, Social Media and external partners on materials and adjustments during special conditions. Monitored daily ad performance, adjusted budgets, and optimized ads to reach KPIs.

TikTok Ads Officer at Agency – Beauty brands (Malaysia & Indonesia region)

Responsible for maintaining TikTok Ads for several beauty brands, keeping ROAS stable and ensuring KPI attainment. Coordinated with Brand Leads, Social Media, and external teams about creative assets and adjustments during special conditions. Analyzed market trends to identify growth opportunities and refine strategies. Produced weekly performance reports for senior management and cross-functional teams. Developed ad-side strategies and provided recommendations on creatives and targeting to improve campaign results.