Hi, I’m Sara Bashiri, a marketing specialist with 10+ years of experience delivering 1200%+ ROI and driving revenue and brand visibility in SaaS/technology. I specialize in data-driven demand generation, go-to-market strategies, multi-channel campaigns, SEO, content marketing, and data analytics. I’m a multilingual leader who thrives on cross-functional collaboration and is committed to scalable growth and measurable impact.

Sara Bashiri

Hi, I’m Sara Bashiri, a marketing specialist with 10+ years of experience delivering 1200%+ ROI and driving revenue and brand visibility in SaaS/technology. I specialize in data-driven demand generation, go-to-market strategies, multi-channel campaigns, SEO, content marketing, and data analytics. I’m a multilingual leader who thrives on cross-functional collaboration and is committed to scalable growth and measurable impact.

Available to hire

Hi, I’m Sara Bashiri, a marketing specialist with 10+ years of experience delivering 1200%+ ROI and driving revenue and brand visibility in SaaS/technology. I specialize in data-driven demand generation, go-to-market strategies, multi-channel campaigns, SEO, content marketing, and data analytics.

I’m a multilingual leader who thrives on cross-functional collaboration and is committed to scalable growth and measurable impact.

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Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Advanced

Work Experience

Project Manager at AssetBuilders
February 1, 2025 - Present
Project Manager for ELEVATE WISCONSIN: Increased financial literacy program adoption by 35% year-over-year, reaching 12,000+ students across 150+ K–12 schools and rural/tribal communities via Governor’s Council partnerships. Improved student engagement by 40%, delivering $500K+ initiatives on time and within budget through optimized tracking and reporting systems. Onboarded partner organizations, developed and executed email marketing and content strategies, and served as the program’s primary point of contact.
Project Manager for ELEVATE WISCONSIN at AssetBuilders
February 1, 2025 - Present
Boosted financial literacy program adoption by 35% YoY, engaging 12,000+ students across 150+ K–12 schools and rural/tribal communities via Governor’s Council partnerships. Increased student engagement by 40%, delivering $500K+ initiatives on time and within budget with optimized tracking/reporting systems. Onboarded organizations, developed and implemented email marketing and content strategies, and served as primary point of contact for the program.
Digital Marketing Specialist & Project Manager at Aztec Software
January 1, 2025 - October 2, 2025
Achieved 1200% ROI on marketing spend with go-to-market strategies for new SaaS launches, driving adoption and revenue growth. Led integrated multi-channel campaigns (digital, PR, events), improving end-user engagement by 20% while guiding cross-functional teams. Positioned the company as an industry thought leader with whitepapers/data studies and content marketing, boosting organic traffic and rankings via SEO, A/B testing, and data analytics. Optimized marketing budgets and vendor relationships to ensure cost-effective execution through negotiations and scalable workflows.
Digital Marketing Specialist & Project Manager at Aztec Software
January 1, 2025 - October 2, 2025
Achieved 1200% ROI on marketing spend, surpassing sales goals with go-to-market strategies for new SaaS launches, driving adoption and revenue growth. Enhanced end-user engagement by 20% through integrated multi-channel campaigns (digital, PR, events) while leading cross-functional teams. Positioned company as an industry thought leader with whitepapers/data studies and content marketing, boosting organic traffic/rankings via SEO, A/B testing, and data analytics. Optimized marketing budget and vendor relationships, ensuring cost-effective execution through negotiations and scalable workflows.
Digital Marketer at The Ultimate Professional
January 1, 2020 - October 2, 2025
Drove a 145% increase in conversions for social media initiatives by launching multi-platform campaigns with A/B testing, optimizing for 40% higher share rates. Produced high-performing digital assets that averaged 3x industry benchmarks for click-through rates across multiple platforms. Spearheaded SEO strategy improvements that boosted organic traffic by 70%, increasing inbound leads and overall brand visibility.
Digital Marketer at The Ultimate Professional
January 1, 2020 - October 2, 2025
Drove 145% increase in conversions for social media initiatives by launching multi-platform campaigns with A/B testing, optimizing for 40% higher share rates. Produced high-performing digital assets that averaged 3x industry benchmarks for click-through rates across multiple platforms. Spearheaded SEO strategy improvements that boosted organic traffic by 70%, increasing inbound leads and overall brand visibility.

Education

MSc in International Business at University of Hertfordshire
January 11, 2030 - January 1, 2018
Bachelor of Arts in English at University of California, Riverside
January 11, 2030 - January 1, 2016
MSc in International Business at University of Hertfordshire
January 11, 2030 - January 1, 2018
Bachelor of Arts in English at University of California, Riverside
January 11, 2030 - January 1, 2016

Qualifications

Google Digital Marketing & E-commerce Certificate
January 1, 2025 - October 2, 2025
Google Digital Marketing & E-commerce Certificate
January 11, 2030 - January 1, 2025

Industry Experience

Software & Internet, Education, Professional Services, Government, Media & Entertainment