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Hello! I’m Charles Lau, a Senior Brand & Communication Strategist with over 11 years of experience in digital marketing, content development, and media production. I excel in managing social media advertising campaigns, producing engaging video and graphic content, and maintaining e-shops and websites to drive brand awareness and engagement. I believe in leading by example and contributing to a collaborative team environment, delivering strategic plans and creative assets that align with business goals and audience needs.…Hello! I’m Charles Lau, a Senior Brand & Communication Strategist with over 11 years of experience in digital marketing, content development, and media production. I excel in managing social media advertising campaigns, producing engaging video and graphic content, and maintaining e-shops and websites to drive brand awareness and engagement. I believe in leading by example and contributing to a collaborative team environment, delivering strategic plans and creative assets that align with business goals and audience needs.

Charles Lau

Brand Strategist, Marketing Strategist, Content Producer, +5

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Hello! I’m Charles Lau, a Senior Brand & Communication Strategist with over 11 years of experience in digital marketing, content development, and media production. I excel in managing social media advertising campaigns, producing engaging video and graphic content, and maintaining e-shops and websites to drive brand awareness and engagement. I believe in leading by example and contributing to a collaborative team environment, delivering strategic plans and creative assets that align with business goals and audience needs.…Hello! I’m Charles Lau, a Senior Brand & Communication Strategist with over 11 years of experience in digital marketing, content development, and media production. I excel in managing social media advertising campaigns, producing engaging video and graphic content, and maintaining e-shops and websites to drive brand awareness and engagement. I believe in leading by example and contributing to a collaborative team environment, delivering strategic plans and creative assets that align with business goals and audience needs.

Available to hire

Hello! I’m Charles Lau, a Senior Brand & Communication Strategist with over 11 years of experience in digital marketing, content development, and media production. I excel in managing social media advertising campaigns, producing engaging video and graphic content, and maintaining e-shops and websites to drive brand awareness and engagement.

I believe in leading by example and contributing to a collaborative team environment, delivering strategic plans and creative assets that align with business goals and audience needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Communications Executive at The Kowloon Hotel

May 1, 2024 - October 2, 2025

Planned and managed media campaigns across all social media platforms, enhancing in-house marketing operations including CMS and e-commerce. Collaborated with Great Bay Airline and Singapore Airlines. Produced video projects and collateral that elevated brand visibility. Successfully executed wedding open days, achieving ROAS of 11.8 and 15.2 in 2023. Spearheaded seasonal marketing initiatives driving engagement for major events such as Chinese New Year, Mid-Autumn Festival and Christmas.

Brand Manager at Relieve

May 1, 2024 - Present

Brand Manager responsible for managing restaurant operations, implementing strategic initiatives, and driving marketing campaigns. Successfully drove 150% of business from Oct 2024 to Jan 2025, and expanded influencer marketing networks with promotions and campaigns. Led supplier exploration for restaurant direction and seasonal menu changes. Managed weekly rotation, stock, payroll, and restaurant maintenance and sales.

Senior Digital Marketing Executive at Express Sister Group

May 1, 2023 - October 2, 2025

Led cross-functional teams in content creation for digital marketing campaigns, significantly boosting reach for major events such as Ani-Comic 2022 (2.1M reach) and the Sister Beauty Trade Fair (238K reach). Developed and launched new social media channels, enhancing brand presence in the Toys & Anime sector. Executed digital strategies for Health Expo and B2B events, resulting in increased audience engagement and business conversions.