I'm a Marketing Specialist with over 7 years of experience in marketing, I have honed skills in strategic planning, market research, and integrated campaign management. I thrive leading creative direction and collaborating across departments to deliver compelling assets and campaigns. I'm ready to take on new challenges in the industry in the coming months and bring data-driven insights to drive growth for brands.

Yanick Tusse

I'm a Marketing Specialist with over 7 years of experience in marketing, I have honed skills in strategic planning, market research, and integrated campaign management. I thrive leading creative direction and collaborating across departments to deliver compelling assets and campaigns. I'm ready to take on new challenges in the industry in the coming months and bring data-driven insights to drive growth for brands.

Available to hire

I’m a Marketing Specialist with over 7 years of experience in marketing, I have honed skills in strategic planning, market research, and integrated campaign management. I thrive leading creative direction and collaborating across departments to deliver compelling assets and campaigns.
I’m ready to take on new challenges in the industry in the coming months and bring data-driven insights to drive growth for brands.

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Language

English
Fluent
French
Advanced

Work Experience

Digital Marketing Specialist at Marcus Evans
November 1, 2024 - October 2, 2025
Responsible for high-level decision making and overseeing the creation of creative assets such as advertisements, products, events, or logos. Identified and capitalized on emerging market trends, resulting in significant business growth and enhanced competitive positioning through strategic planning.
Digital Marketing Specialist at Marcus Evans (Cape Town)
November 1, 2024 - October 2, 2025
Responsible for digital marketing strategy, overseeing campaigns to increase brand awareness and engagement; identified emerging market trends and capitalized on opportunities.
Digital Marketing Specialist at Marcus Evans
November 1, 2024 - October 2, 2025
Responsible for high-level decisions and overseeing the creation of creative assets (advertisements, products, events, logos); identified and capitalized on emerging market trends, driving significant business growth and enhanced competitive positioning through strategic planning.
Marketing Executive at Startup Oi
October 1, 2022 - October 2, 2025
Identifying opportunities for business growth and optimizing marketing strategies. Developed and executed comprehensive marketing strategies to increase brand awareness and drive growth across channels.
Marketing Executive at Startup OI
October 1, 2022 - October 2, 2025
Identified opportunities for business growth and optimized marketing strategies; developed and executed comprehensive marketing plans to increase brand awareness and lead growth; led the implementation of integrated campaigns across multiple channels.
Marketing Executive at StartupOi
October 1, 2022 - October 2, 2025
Identified opportunities for business growth and optimized marketing strategies. Developed and executed comprehensive marketing strategies and led integrated campaigns across various channels.
Creative Director at Studio Kay
January 1, 2022 - Present
Led the creative direction for over 10 integrated campaigns within 12 months, resulting in a significant increase in brand engagement through innovative asset development. Enhanced brand visibility and consumer engagement by implementing targeted social media strategies, fostering collaboration across departments.
Creative Director at Studio Kay
January 1, 2022 - Present
Led the creative direction for over 10 integrated campaigns within 12 months, resulting in a significant increase in brand engagement through innovative asset development. Enhanced brand visibility and consumer engagement by implementing targeted social media strategies across departments.
Creative Director at Studio Kay
January 1, 2022 - Present
Led the creative direction for over 10 integrated campaigns within 12 months, resulting in a significant increase in brand engagement. Enhanced brand visibility and consumer engagement by implementing targeted social media strategies and fostering cross-department collaboration.
Sales Executive at PSM
January 1, 2020 - October 2, 2025
Responsible for leading sales teams to reach sales targets, setting quotas, evaluating and adjusting performance, and developing processes that drive sales. Left when the contract ended.
Sales Executive at PESM
January 1, 2020 - October 2, 2025
Responsible for leading sales teams to reach targets, setting quotas, evaluating and adjusting performance, and developing processes that drive sales.
Sales Executive at PESM
January 1, 2020 - October 2, 2025
Responsible for leading sales teams to reach sales targets, setting quotas, evaluating and adjusting performance, and developing processes that drive sales. Left when the contract ended.
Social Media / Marketing Intern at Student Village
February 1, 2019 - October 2, 2025
Managed social media platforms' content strategies. Internship concluded in February 2019.
Sales/Marketing Intern at Student Village Johannesburg
February 1, 2019 - October 2, 2025
Managed social media platforms' content strategies; internship concluded in February 2019.
Social Media / Marketing Intern at Student Village
February 1, 2019 - October 2, 2025
Managed social media platforms' content strategies. Internship concluded in February 2019.
Sales Assistant at Aldo Group
September 1, 2015 - October 2, 2025
Creating graphs, charts, and slides to present to decision makers.
Sales Assistant at Aldo Group ( Pretoria )
September 1, 2015 - October 2, 2025
Creating graphics, charts, and slides to present to decision-makers; supported sales operations in Pretoria.
Sales Assistant at Aldo Group
September 1, 2015 - October 2, 2025
Creating graphs, charts, and slides to present to decision-makers.

Education

Bachelor in Marketing Management at University of Pretoria
January 11, 2030 - October 2, 2025
Bachelor in Marketing Management at University of Pretoria
January 11, 2030 - October 2, 2025
Digital Marketing at Vega School
January 11, 2030 - October 2, 2025
Bachelor in Marketing Management at University of Pretoria
January 11, 2030 - October 2, 2025
Diploma / Certification in Digital Marketing at Vega School
January 11, 2030 - October 2, 2025

Qualifications

Bachelor in Marketing Management
January 11, 2030 - October 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Education