I'm a Marketing Automation Manager based in Zurich with a background in marketing, design, and education. At EF Education First, I’ve led AI chatbot projects and managed large-scale automated messaging campaigns across 30 countries. I hold a degree in Architecture & Urban Planning from Politecnico di Milano and have hands-on experience with CRM systems, automation tools, and digital design.

I'm a Marketing Automation Manager based in Zurich with a background in marketing, design, and education. At EF Education First, I’ve led AI chatbot projects and managed large-scale automated messaging campaigns across 30 countries. I hold a degree in Architecture & Urban Planning from Politecnico di Milano and have hands-on experience with CRM systems, automation tools, and digital design.

Available to hire

I’m a Marketing Automation Manager based in Zurich with a background in marketing, design, and education.

At EF Education First, I’ve led AI chatbot projects and managed large-scale automated messaging campaigns across 30 countries. I hold a degree in Architecture & Urban Planning from Politecnico di Milano and have hands-on experience with CRM systems, automation tools, and digital design.

See more

Language

Italian
Fluent
English
Fluent
German
Beginner
Spanish; Castilian
Beginner

Work Experience

Marketing Automation Manager at EF Education First
December 31, 2021 - October 2, 2025
Led AI chatbot projects and managed large-scale automated messaging campaigns across 30 markets and 20 languages, generating 5M+ engagements and 50K+ CRM leads per year. Executed end-to-end communications strategies: segmentation, personalization, A/B testing, and performance optimization. Managed enrollment for over 15,000 students yearly, oversaw travel logistics for groups, and coordinated CRM data management and financial records.
Admin & Customer Care Manager at EF Education First
January 1, 2021 - October 2, 2025
Oversaw enrolment processes for over 15,000 students annually; managed bookings, data administration, and financial records; coordinated customer care operations in Milan.
Marketing Automation Manager at EF Education First
January 1, 2021 - Present
Led AI chatbot projects and managed large-scale automated messaging campaigns across 30 countries. Implemented segmentation, personalization, A/B testing, and performance optimization, and oversaw CRM leads and data flows.
Admin & Customer Care Manager at EF Education First
January 1, 2021 - October 2, 2025
Managed enrolment processes, customer care operations, and administrative tasks for a large student network.
Marketing Automation Manager at EF Education First
January 1, 2021 - Present
Led AI chatbot projects and managed large-scale automated messaging campaigns across 30 countries. Built hands-on experience with CRM systems, automation tools, and digital design.
Admin & Customer Care Manager at EF Education First
January 1, 2021 - October 2, 2025
Admin and customer care leadership; oversaw enrollment processes, bookings, data administration, and financial records for each program; coordinated cross-functional teams to ensure seamless student experiences.
Marketing Automation Manager at EF Education First
January 1, 2021 - Present
Leading marketing automation initiatives; designed end-to-end communications, segmentation, personalization, A/B testing, and performance optimization. Managed AI chatbot projects and automated messaging campaigns across 30 markets and 20 languages, generating 5M+ engagements and 50K+ CRM leads yearly.
Admin & Customer Care Manager at EF Education First
January 1, 2021 - October 2, 2025
Managed administration and customer care operations, overseeing CRM data and handling inquiries from students and partners; improved service quality and response times across multiple regions.
Marketing Automation Manager at EF Education First
January 1, 2021 - Present
Lead the development and maintenance of AI chatbots for sales and retention across 30 markets and 20 languages, generating 5M+ engagements and 50K+ CRM leads per year. Executed end-to-end automated campaigns via email, WhatsApp, SMS, and more (5M+ messages/year). Organized travel logistics for 250 student groups, including national transfers for 15,000 students and international flights. Recruited, trained, and supervised 500+ course leaders and staff. Executed end-to-end communication strategies: segmentation, personalization, A/B testing, and performance optimization.
Admin & Customer Care Manager at EF Education First
December 31, 2019 - October 2, 2025
Oversaw admin and customer care functions in Milan, improving service delivery and student experience.
Travel Manager at EF Education First
January 1, 2019 - October 2, 2025
Organized travel logistics for 250 student groups, including national transfers for 15,000 students and international flights.
Travel Manager at EF Education First
January 1, 2019 - October 2, 2025
Organized travel logistics for student groups, including national transfers and international flights.
Travel Manager at EF Education First
January 1, 2019 - October 2, 2025
Organized travel logistics for 250 student groups, including national transfers and international flights. Recruited and trained over 500 course leaders and staff responsible for managing each group's journey.
Travel Manager at EF Education First
January 1, 2019 - October 2, 2025
Organized travel logistics for 250 student groups, including national transfers for 15,000 students and international flights; coordinated schedules and vendors to ensure smooth group travel experiences.
Sales Representative at EF Education First
January 1, 2018 - October 2, 2025
Managed enrolment activities and sales across markets, supporting students and families in Milan.
Sales Representative at EF Education First
January 1, 2018 - October 2, 2025
Managed enrolment of over 15,000 students yearly, overseeing bookings, data administration, and CRM lead generation.
Sales Assistant & Showroom Model at Duvetica
December 31, 2014 - October 2, 2025
Assisted showroom operations, represented the brand to clients and buyers in a high-end retail environment.
Travel Manager at EF Education First
December 31, 2014 - October 2, 2025
Coordinated travel arrangements for staff and groups; managed itineraries and logistics.
Sales Assistant & Showroom Model at Duvetica
January 1, 2014 - October 2, 2025
Assisted showroom operations and supported sales during fashion events; acted as a model representing collections in a high-end retail environment.
Sales Assistant & Showroom Model at Duvetica
January 1, 2014 - October 2, 2025
Assisted showroom operations and supported sales activities during fashion events.
Sales Assistant & Showroom Model at Duvetica
January 1, 2014 - October 2, 2025
Supported showroom operations and sales activities during fashion events; served as a brand model presenting collections to clients and buyers in a high-end retail environment.
Sales Assistant & Showroom Model at Duvetica
January 1, 2014 - October 2, 2025
Supported showroom operations and sales activities during fashion events; represented the brand and collections to clients and buyers.

Education

Bachelor Degree in Architecture & Urban Planning at Politecnico di Milano
January 11, 2030 - October 2, 2025
Architecture Short Term Diploma at New York Institute of Technology
January 11, 2030 - October 2, 2025
Diploma in Design, Writing & Illustration at Scuola del Fumetto
January 1, 2017 - January 1, 2018
Bachelor's Degree in Architecture & Urban Planning at Politecnico di Milano
January 1, 2014 - January 1, 2015
Architecture Short Term Diploma at New York Institute of Technology
January 11, 2030 - October 2, 2025
Diploma in Design, Writing & Illustration at Scuola Del Fumetto
January 1, 2017 - January 1, 2018
Diploma in Design, Writing & Illustration at Scuola del Fumetto
January 1, 2017 - December 31, 2018
Short Term Diploma in Architecture at New York Institute of Technology
January 1, 2013 - January 1, 2014
Bachelor Degree in Architecture & Urban Planning at Politecnico di Milano
January 11, 2030 - October 2, 2025
Bachelor Degree in Architecture & Urban Planning at POLITECNICO DI MILANO
January 1, 2014 - January 1, 2015
Short Term Diploma in Architecture at NEW YORK INSTITUTE OF TECHNOLOGY
January 11, 2030 - October 2, 2025
Diploma in Design, Writing & Illustration at SCUOLA DEL FUMETTO
January 1, 2017 - January 1, 2018
Bachelor Degree at Politecnico di Milano
January 11, 2030 - October 2, 2025
Architecture Short Term Diploma at New York Institute of Technology
January 11, 2030 - October 2, 2025
Diploma in Design, Writing & Illustration at SCUOLA DEL FUMETTO
January 11, 2030 - October 2, 2025

Qualifications

Diploma in Design, Writing & Illustration
January 1, 2017 - December 31, 2018
Short Term Diploma in Architecture
January 1, 2013 - January 1, 2014

Industry Experience

Education, Professional Services, Software & Internet, Media & Entertainment, Travel & Hospitality