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Hi, I’m Caitlin Barkley, a marketing and content leader based in Cape Town, South Africa. I design and execute social media and content strategies, manage brand campaigns, and drive engagement across websites, blogs, and socials. I'm passionate about building communities, creating meaningful connections, and delivering real results. I enjoy collaborating with clients and teams to shape brand identity, plan internal events, and craft engaging content and experiences that boost culture and performance.…Hi, I’m Caitlin Barkley, a marketing and content leader based in Cape Town, South Africa. I design and execute social media and content strategies, manage brand campaigns, and drive engagement across websites, blogs, and socials. I'm passionate about building communities, creating meaningful connections, and delivering real results. I enjoy collaborating with clients and teams to shape brand identity, plan internal events, and craft engaging content and experiences that boost culture and performance.

Caitlin Barkley

Writer, Content Creator, Social Media Manager, +2

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Hi, I’m Caitlin Barkley, a marketing and content leader based in Cape Town, South Africa. I design and execute social media and content strategies, manage brand campaigns, and drive engagement across websites, blogs, and socials. I'm passionate about building communities, creating meaningful connections, and delivering real results. I enjoy collaborating with clients and teams to shape brand identity, plan internal events, and craft engaging content and experiences that boost culture and performance.…Hi, I’m Caitlin Barkley, a marketing and content leader based in Cape Town, South Africa. I design and execute social media and content strategies, manage brand campaigns, and drive engagement across websites, blogs, and socials. I'm passionate about building communities, creating meaningful connections, and delivering real results. I enjoy collaborating with clients and teams to shape brand identity, plan internal events, and craft engaging content and experiences that boost culture and performance.

Available to hire

Hi, I’m Caitlin Barkley, a marketing and content leader based in Cape Town, South Africa. I design and execute social media and content strategies, manage brand campaigns, and drive engagement across websites, blogs, and socials.

I’m passionate about building communities, creating meaningful connections, and delivering real results. I enjoy collaborating with clients and teams to shape brand identity, plan internal events, and craft engaging content and experiences that boost culture and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Afrikaans

Intermediate

Work Experience

Marketing and Content Lead at amplify 5

July 31, 2025 - October 13, 2025

Developed and executed social media and content strategy (creation, scheduling, reporting). Managed website updates, blogs, and SEO optimization. Partnered with clients on branding, internal events, and merchandising. Designed executive content plans, post schedules, and creative ideas. Spearheaded staff engagement initiatives and distributed branded merchandise.

Marketing and Communications Manager at amplify 5

July 1, 2025 - Present

Expanded brand management and internal communications strategy. Delivered pop-up events and conferences to increase staff engagement. Designed sales packs and RFPs, improving pitch win rate. Activated internal brand campaigns to boost culture participation. Fitted out and branded new client spaces for a consistent company identity. Managed company-wide communications and website performance analytics.

Marketing and Content Lead at Amplify 5

July 1, 2025 - October 2, 2025

Led company-wide content strategy, scheduling, and analytics reporting. Directed website maintenance and SEO optimization, improving search rankings. Partnered with sales and client teams on branding projects, merchandising, and internal events. Produced infographics and multimedia content to visually communicate business initiatives. Drove internal culture-building campaigns to boost employee engagement.

Content Writer & Social Media Content Creator at Habari Media

March 31, 2023 - October 13, 2025

Wrote lifestyle articles and managed 3x daily social posts. Produced Instagram Reels and TikTok highlights. Published and optimized content on WordPress for SEO.

Content Writer & Social Media Content Creator at Habari Media

March 1, 2023 - October 2, 2025

Authored lifestyle articles; produced Instagram Reels/TikTok highlighting Cape Town trends. Published and optimized WordPress articles with a strong SEO focus. Researched emerging trends and created multimedia content to broaden audience reach.

Marketing & Communications Manager at Amplify 5

March 1, 2023 - Present

Lead company-wide content strategy, scheduling, and analytics reporting. Directed website maintenance and SEO optimization, improving search rankings. Partnered with sales and client teams on branding projects, merchandising, and internal events. Drove internal culture-building campaigns to boost employee engagement. Developed self-service templates and branded materials for internal teams. Designed sales packs and RFPs, contributing to higher pitch win rates. Oversaw website performance analytics, improving UX and traffic. Liaised with vendors and external partners to align deliverables with brand standards.

Sales Assistant at Cotton On Group - Typo, Cotton On Kids

January 31, 2021 - October 13, 2025

Developed sales and customer engagement skills. Executed merchandising, product placement, and marketing activities.

Sales Assistant at Cotton On Group (Typo, CO Kids, Cotton On)

January 1, 2021 - October 2, 2025

Developed sales, merchandising, and customer engagement skills across diverse age groups. Collaborated effectively within a team to achieve shared objectives. Gained expertise in merchandising, sales closing, product placement, and marketing strategies.

Sales Assistant at Cotton On Group - TO Kids

January 1, 2021 - October 2, 2025

Developed sales, merchandising, and customer engagement across diverse age groups; handled cash and end-of-day store closure procedures. Engaged effectively with families and children.

Marketing and Communications Manager at Amplify 5

November 1, 2020 - Present

Managed marketing and communications initiatives; led digital design and corporate identity initiatives, ensuring brand consistency across digital and physical touchpoints. Delivered pop-up events and conferences that enhanced staff engagement and client experience. Developed self-service templates and branded materials for internal teams. Designed sales packs and RFPs, contributing to higher pitch success rates. Oversaw website performance analytics, improving UX and site traffic. Liaised with vendors and external partners to align deliverables with brand standards.

Sales Assistant at Mr Tickles

June 30, 2019 - October 13, 2025

Managed cash handling and end-of-day store closure procedures. Engaged effectively with diverse customer demographics, including families and children.

Sales Assistant at Mr Tickles

June 1, 2019 - October 2, 2025

Managed cash handling and end-of-day store closure procedures. Engaged effectively with diverse customer demographics, including families and children.

Sales Assistant at Mr Tickles

June 1, 2019 - October 2, 2025

Managed cash handling and end-of-day store closure procedures; engaged effectively with diverse customer demographics, including families and children.