Available to hire
I’m Andrea La Rosa Vásquez, a product and growth lead with a focus on audience development through newsletters, social media, and editorial design. I love turning user insights into actionable product strategies that drive engagement and growth.\n\nOver the years I have coordinated cross-functional teams, curated content across newsletters and channels, and built scalable digital strategies for external clients. I thrive in fast-paced environments and enjoy shaping experiences that connect people with compelling stories and useful products.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Product and Growth Lead at Tiempo Company
April 1, 2025 - October 2, 2025Defining product and growth strategies by identifying user needs.
Audience Editor / Social Media Coordinator at Tiempo Company
August 1, 2024 - October 2, 2025Editing and curating content for newsletters, developing strategies to improve KPIs; coordinating all tasks for the network and audience team (social media, newsletters, and digital channels).
Newsletter Writer at AREPITA
September 1, 2023 - October 2, 2025Curation and editing daily, weekly and thematic newsletters for clients.
Community Manager at Efecto Cocuyo
August 1, 2020 - October 2, 2025Monitoring and management of social networks and digital communities in the media. Project manager.
Community Manager at Efecto Cocuyo
September 1, 2023 - October 2, 2025Monitoring and management of social networks and digital communities in the media. Project manager.
Newspaper Designer at IMA/SIP
March 1, 2022 - PresentUniversity Professor at IMA/SIP
March 1, 2022 - PresentProduct & Growth Lead at Tempo Company
April 1, 2025 - October 2, 2025Defining product and growth strategies by identifying user needs.
Newsletter Editor at Arepita
September 1, 2023 - October 2, 2025Curation and editing daily, weekly, and thematic newsletters for clients; audience/editorial coordination across newsletters and social media channels.
Digital Strategy Coordinator at Arepita
October 1, 2024 - October 2, 2025Planning, design, and coordination of the digital strategy for external clients; coordinating network and audience team tasks (social media, newsletters, and digital channels).
Community Manager at Efecto Cocuyo
September 1, 2023 - October 2, 2025Monitoring and management of social networks and digital communities in the media.
Community Manager at Efecto Cocuyo
August 1, 2020 - October 2, 2025Monitoring and management of social networks and digital communities in the media.
Content Editor at Grupo Últimas Noticias
July 1, 2019 - October 2, 2025News/content editing and design work for Últimas Noticias group.
Product and Growth Lead at Tiempo Company
April 30, 2025 - October 2, 2025Defining product and growth strategies by identifying user needs and coordinating across the network and audience team to drive KPIs.
Project Manager at Efecto Cocuyo
August 31, 2020 - October 2, 2025Monitoring and management of social networks and digital communities in the media.
Newsletter Writer / Audience Editor / Social Media Coordinator at Arepita
September 30, 2023 - October 2, 2025Sept 2022 - Sept 2023: Curation and editing daily, weekly, and thematic newsletters for clients; audience editor and social media coordinator. Coordinated all tasks for the network and audience team (social media, newsletters, and digital channels).
Newsletter Writer / Digital Strategist at Arepita
October 31, 2024 - October 2, 2025Oct 2023 - Oct 2024: Planning, design, and coordination of the digital strategy for external clients; newsletter writer. Also coordinating tasks for the network and audience team.
Newspaper Designer at IMA/SIP
March 1, 2022 - PresentNewspaper designer (March 2022).
Product and Growth Lead at Tiempo Company
April 1, 2025 - October 2, 2025Defining product and growth strategies by identifying user needs.
Newsletter Coordinator / Audience Editor & Social Media Coordinator at Tiempo Company
August 1, 2024 - October 2, 2025Editing and curating content for newsletters, developing strategies to improve KPIs. Coordination of all tasks for the network and audience team (social media, newsletters, and digital channels).
Community Manager at EFECTO COCUYO
September 1, 2023 - October 2, 2025Monitoring and management of social networks and digital communities in the media. Project manager.
Project Manager at EFECTO COCUYO
August 1, 2020 - October 2, 2025Monitoring and management of social networks and digital communities in the media.
Digital Strategy Planner/Coordinator at AREPITA
October 1, 2024 - October 2, 2025Planning, design, and coordination of the digital strategy of external clients.
Newsletter Writer at AREPITA
September 1, 2023 - October 2, 2025Curating and editing daily, weekly, and thematic newsletters for clients.
Newspaper Designer at INMA/SIP
March 1, 2022 - PresentUniversity Professor at INMA/SIP
March 1, 2022 - PresentEducation
Bachelor of Social Communications (Magna Cum Laude) at Universidad Central de Venezuela
January 1, 2013 - January 1, 2018La TAM Digital Audience Growth Bootcamp at Universidad Central de Venezuela
August 22, 2022 - October 2, 2025 at Universidad Central de Venezuela
January 11, 2030 - October 2, 2025Digital Audience Growth Bootcamp at Universidad Central de Venezuela
August 1, 2022 - October 2, 2025Bachelor of Social Communication (Magna Cum Laude) at Universidad Central de Venezuela
January 1, 2013 - December 31, 2018Qualifications
La TAM Digital Audience Growth Bootcamp
August 22, 2022 - October 2, 2025Bachelor of Social Communication (Magna Cum Laude)
January 11, 2030 - October 2, 2025Bachelor of Social Communication (Magna Cum Laude)
August 1, 2018 - July 31, 2019Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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