Nat Wales

Senior React Native Engineer at Fire Side

Led development as a Senior React Native Engineer on Fire Side, a participatory entertainment platform, shipping mobile apps for national brands and high-growth startups. Transformed complex requirements into simple, reliable, high-performance solutions with native iOS integration, release stability, and AI-assisted development. Drove creator-tools monetization and high-profile launches, powering engaging two-way video experiences for celebrities and audiences. Built host-facing controls for audience onboarding, video/audio management, and stage moderation to support fast-moving live shows with 20,000+ active users. Overhauled authentication and onboarding after analytics revealed major drop-offs, redesigned flows, expanded login options, and refactored code into stable, maintainable modules. Extended RN with custom Swift/Obj-C modules to capture granular analytics and integrate third-party libraries not available in RN, delivering more stable live experiences. Established mobile QA an

Senior Creative Technologist / Mobile Engineer at Hill Holiday

Led the React Native rebuild of Party City's mobile app at Hill Holiday, delivering AR features, in-store recording, and Salesforce integration for a Halloween launch. Built IdeaPaint's Bounce app (Swift), enabling whiteboard capture, cleanup, and collaboration, and shipped the app to the App Store as a solo mobile developer. Served as tech lead and iOS developer for Boston Public Garden walking-tour app, leveraging iBeacons, Mapbox, and Core Location to create an award-winning interactive city experience. Led R&D for major clients, including a VR platform for Dunkin to test in-store signage and an AR prototype for retail wayfinding, earning strong client feedback and shaping future innovation. Built a pilot using React Native for Bank of America focusing on computer-vision offline-first UX, later adopted in the product banking app.