Muhammad Zaina

Performance Marketing Team Lead at Marines IT

Led paid social campaigns across Meta, LinkedIn, TikTok, and Google Ads (Search, Display, Shopping, Video); CRO and A/B testing; budget management and dashboards; ensured campaign execution and KPI monitoring.

Performance Marketing Team Lead at Marines IT

Oversees paid social and Google Ads campaigns; conducts CRO and A/B testing; performs funnel optimization and remarketing strategies. Manages budgets, analyzes performance with Google Analytics, Tag Manager, and Data Studio; drives marketing automation and audience segmentation; prepares client reporting and performance dashboards.

Performance Marketing Team Lead at Marines IT

Led the performance marketing team; managed paid media campaigns (Facebook, LinkedIn, TikTok, Google Ads); implemented CRO and A/B testing, optimized funnels; executed remarketing strategies; managed budgets ($10K–$15K/month); utilized Google Analytics, Tag Manager, Data Studio; led marketing automation via Go High Level, HubSpot, and Active Campaign.

Performance Marketing Intern at DevSync

Contributed to performance marketing initiatives; gained exposure to analytics, reporting tools, and paid media.

Performance Marketing Intern at Devsin c

Supported paid media campaigns across Meta, Google Ads, and SEM; performed keyword research, tracked campaign performance, and prepared reports.

Performance Marketing Intern at Devsinc

Supported the digital marketing team in paid media campaigns; contributed to analytics and reporting; gained hands-on training in performance marketing and analytics tools; improved campaign performance through learning and collaboration.

Performance Marketing Executive at Beta Web Solutions

Oversaw digital marketing initiatives; ran ad campaigns across Facebook and Google; assisted landing page optimization resulting in a 20% increase in conversions; conducted keyword research and performance analysis; managed full-funnel ads strategies and reporting dashboards.

Marketing Intern at DevSync

Assisted with digital marketing tasks and paid campaigns; gained hands-on experience in a technology consulting environment.

Performance Marketing Intern at Devsin c

Supported paid media campaigns across Meta, Google Ads, and SEM; performed keyword research, tracked campaign performance, and prepared reports.