Available to hire
I’m Mark Curtis, a growth and demand-gen leader focused on building efficient B2B tech marketing funnels. I specialize in aligning strategy with execution across growth, demand generation, AI & automation, and full-funnel analytics to drive measurable impact for SaaS and tech brands. I’m passionate about enabling teams, optimizing a multichannel funnel, and delivering repeatable, scalable results that accelerate revenue growth.
In collaborating with product, sales, and operations, I translate data into actionable programs, experiment relentlessly, and obsess over ROI, payback, and long-term pipeline health. I value clarity, collaboration, and continuous learning as foundations for sustainable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Head of Growth Marketing at Ship Insurance
January 1, 2024 - PresentLed the growth marketing function, optimizing funnel and marketing operations. Sourced 63% of qualified opportunities, 56% of demos booked, and 36% of close-won accounts; achieved 235% first-month ROAS (annualized ROAS 2,820%), and 2.5 months to payback on marketing initiatives. Drove $260k in closed MRR from $612k spend, maintained a 22:1 pipeline-to-spend ratio, with CPL $148 and Cost per Opportunity $555; improved Opp-to-Close rate via automation workflows.
Fractional Marketing Lead at Mark Curtis Consulting
September 1, 2022 - PresentLed campaign strategy, planning, execution, optimization, and analytics for B2B tech, blockchain, AI & SaaS brands.
Head of Growth Marketing at Flip CX
September 1, 2022 - October 2, 2025Led growth marketing initiatives and achieved best spend efficiency (311% ROAS) at all-time high MQL volume; grew qualified lead volume 10.8x; reduced CPL by 58% and cost per MQL by 72%; improved ROI by 71% within 5 months.
Director of Demand Gen at Route
April 1, 2022 - October 2, 2025Built and scaled marketing systems (ads, tracking, automation, LPs, chatbots, CRM) as first marketing hire; improved lead-to-opportunity by 119% and AE time-to-contact by 94% (72 min to 4 min) with dynamic lead-flow automation; achieved multi-channel gains across portfolio: payback, MRR growth, lead volume, and spend efficiency.
Director of Demand Gen at Divvy
June 1, 2019 - October 2, 2025Built, scaled, optimized & managed 17 digital demand channels and lead marketing initiatives during hyper-growth; achieved 56.4x opportunity pipeline value, 42.3x opportunity volume, 14.4x spend increase, 2.8x spend efficiency (ROAS), and 80%+ reduction in months-to-payback within 11 months.
Director of Demand Gen at Perficient Digital
June 1, 2018 - October 2, 2025Grew department revenue 59% in 18 months; led a team of 10 search marketers in campaign strategy and execution for dozens of enterprise SaaS and Fortune 1000 clients.
Senior Digital Marketing Manager at Domo
September 1, 2016 - October 2, 2025Optimized worldwide SEM and digital advertising channels to drive close-won MRR; grew quarterly SEM budget from $1.3M to $2.1M (61%), with improvements in CPL and ROI.
Head of Growth Marketing at Ship Insurance
January 1, 2024 - PresentBuild and optimize all marketing functions, optimize sales funnels and marketing operations systems. Sourced 63% of qualified opportunities, 56% of demos booked, and 36% of closed-won accounts. Achieved 235% first-month ROAS (2,820% annualized ROAS). Reached 2.5 months to payback on all marketing initiatives. Generated $260k in closed MRR from $612k spend. Maintained 22:1 pipeline-to-spend ratio; $148 CPL and $555 cost per opportunity (demo held); increased opportunity-to-close rate by 127% through automation-driven workflows.
Fractional Marketing Leader at Mark Curtis Consulting
September 1, 2022 - PresentLead campaign strategy, planning, execution, optimization & analytics for B2B tech, blockchain, AI & SaaS brands; deliver scalable growth programs and operational improvements across marketing stack.
Head of Growth Marketing at Flip CX
September 1, 2022 - October 2, 2025Led growth marketing initiatives; achieved best spend efficiency (311% ROAS) at all-time highest MQL volume; grew qualified lead volume 10.8x, reduced CPL by 58% and cost per MQL by 72%, improved ROI by 71% in 5 months.
Director of Demand Gen at Route
April 1, 2022 - October 2, 2025Built & optimized marketing systems (ads, tracking, automation, LPs, chatbots, CRM) as the first marketing hire; improved lead-to-opportunity by 119% and AE time-to-contact by 94% (72 min to 4 min) with dynamic lead flow automation; delivered strong results across all portfolio channels, including payback and pipeline improvements.
Director of Demand Gen at Divvy (acquired by Bill.com)
June 1, 2019 - October 2, 2025Built, scaled, optimized & managed 17 digital demand channels & lead marketing initiatives during hypergrowth; achieved 56.4x opportunity pipeline value, 42.3x opportunity volume, 14.4x spend increase, 2.8x spend efficiency (ROAS), and 80%+ reduction in payback period within 11 months.
Director of Search Marketing at Perficient Digital
June 1, 2018 - October 2, 2025Grew department revenue 59% in 18 months; led a team of 10 search marketers in campaign strategy & execution for dozens of enterprise SaaS & Fortune 1000 clients.
Senior Digital Marketing Manager at Domo
September 1, 2016 - October 2, 2025Optimized global SEM & digital advertising channels to drive close-won MRR; grew quarterly SEM budget from $1.3M to $2.1M (61% YoY), achieving slightly better CPL & ROI.
Education
B.A., Communications Technology (Mass Communication) at University of Utah
January 11, 2030 - October 2, 2025B.A., Communication Technology (Mass Communication) at University of Utah
January 11, 2030 - October 2, 2025Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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