I’m a UX researcher with a strong foundation in cognitive science and human-computer interaction, shaped through hands-on academic and industry experience. I specialize in bridging the gap between research and design. My role is to translate insights into clear, actionable strategies for teams across disciplines—from engineers to designers. My strength lies in reading between the lines, asking the right follow-up questions, and constructing narratives that guide design and business decisions. I also take pride in mentoring designers and fostering collaborative team environments. The research experience during my Masters taught me rigor—from designing research protocols and conducting user testing to analyzing data and extracting actionable insights. It instilled in me a disciplined, methodical approach to problem-solving that I bring into every project. I’m experienced in managing budgets, leading iterative workflows, and refining processes to meet timelines and deliver meaningful results.

Rekha Patel

I’m a UX researcher with a strong foundation in cognitive science and human-computer interaction, shaped through hands-on academic and industry experience. I specialize in bridging the gap between research and design. My role is to translate insights into clear, actionable strategies for teams across disciplines—from engineers to designers. My strength lies in reading between the lines, asking the right follow-up questions, and constructing narratives that guide design and business decisions. I also take pride in mentoring designers and fostering collaborative team environments. The research experience during my Masters taught me rigor—from designing research protocols and conducting user testing to analyzing data and extracting actionable insights. It instilled in me a disciplined, methodical approach to problem-solving that I bring into every project. I’m experienced in managing budgets, leading iterative workflows, and refining processes to meet timelines and deliver meaningful results.

Available to hire

I’m a UX researcher with a strong foundation in cognitive science and human-computer interaction, shaped through hands-on academic and industry experience.

I specialize in bridging the gap between research and design.
My role is to translate insights into clear, actionable strategies for teams across disciplines—from engineers to designers.

My strength lies in reading between the lines, asking the right follow-up questions, and constructing narratives that guide design and business decisions. I also take pride in mentoring designers and fostering collaborative team environments. The research experience during my Masters taught me rigor—from designing research protocols and conducting user testing to analyzing data and extracting actionable insights. It instilled in me a disciplined, methodical approach to problem-solving that I bring into every project. I’m experienced in managing budgets, leading iterative workflows, and refining processes to meet timelines and deliver meaningful results.

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Language

French
Fluent
English
Fluent

Work Experience

UX Researcher at HEC Montréal
December 1, 2024 - October 2, 2025
Designed and executed a comprehensive UX research plan for visual searching in an online shopping context; conducted 30+ in-person user tests and interviews; synthesized qualitative and quantitative data to connect business and user needs; communicated results through a Master thesis; collaborated on a pro bono project for Marie-Victorin Cegep, developing an omnichannel persona and journey map; created an in-store survey (CES, CSAT, NPS) to collect UX metrics; led a Netflix-inspired content presentation project, including card sorting, tree testing, wireframes, and prototypes; produced a service blueprint of the proposed user experience.
Graphic Designer at Capital One Canada
September 30, 2022 - October 2, 2025
Collaborated with cross-functional teams to design and co-create promotional events focused on Risk Management; improved user engagement by 50% through iterative design over multiple years; led onboarding guide development for hiring managers, achieving 100% adoption; developed branding visuals for wellness campaigns; contributed to sponsorship branding for Elevate and ensured alignment across design, product, copy, legal, and marketing teams.

Education

Master of Science in User Experience at HEC Montréal
January 1, 2022 - December 1, 2024
Bachelor of Arts in Graphic Design at UQAM (Université du Québec à Montréal)
January 1, 2004 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Healthcare