Available to hire
I’m Fernanda Ervilha, a brand designer and strategic visual storyteller who loves turning purpose into memorable brands. I partner with purpose-driven businesses to craft identities, messaging, and campaigns that feel authentic and emotionally resonant. I lead discovery workshops, mentor teams, and shape multi-channel design across digital and print, always guided by empathy and a clear sense of purpose.
Over the years I’ve built and directed brands from the ground up, blending strategic rigor with soulful branding. I thrive in collaborative environments where design and strategy meet, and I’m passionate about helping clients and junior designers unlock their creative potential while delivering cohesive, impactful work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Portuguese
Fluent
English
Fluent
Work Experience
Founder / Brand Designer at FDesign Mindful Branding
March 1, 2021 - PresentDesigned full brand identities, marketing materials, and campaign visuals for purpose-driven businesses. Led discovery workshops to align messaging and visual strategy with business goals. Provided ongoing creative direction and design mentorship to clients and partners.
Sr. Creative Manager, Creative Lab at PressReader
July 1, 2021 - October 2, 2025Managed a team of six designers across Canada and the Philippines, mentoring and providing creative direction. Oversaw the creation of co-branded marketing materials for global B2B partners, including high-profile brands such as MasterCard, Turkish Airlines, Air Canada, Cathay Pacific, AMEX, and Marriott International, ensuring brand consistency and high-quality outcomes. Led large-scale design projects, including RFPs, promotional assets, and client presentations. Developed internal branding for People and Culture initiatives and contributed to the evolution of PressReader’s brand alongside cross-functional teams.
Design Team Lead at PressReader
April 1, 2019 - October 2, 2025Supervised team operations and timelines, ensuring quality and brand consistency across all deliverables. Collaborated with B2B partners, including Qantas Airlines, MSC Cruises, and Cathay Pacific, to create co-branded marketing assets. Streamlined workflow using Monday.com and improved delivery timelines. Managed print production coordination and vendor communications.
Graphic Designer at PressReader
May 1, 2016 - October 2, 2025Designed presentations, digital graphics, and RFP documents for B2B initiatives. Created The Insider, a lead-generating publication for PressReader.
Art Director / Graphic Designer at Graffiti Comunicação Advertising Agency
May 1, 2014 - October 2, 2025Led editorial layouts and corporate collateral for campaigns, ensuring high-quality print production and brand consistency.
Art Director and Graphic Designer at Revista Exclusive (Magazine)
December 1, 2013 - October 2, 2025Art Director and graphic designer Belo Horizonte-based magazine; freelance work.
Graphic Designer at nasala
January 1, 2012 - October 2, 2025Graphic Designer Belo Horizonte/Brazil; freelance work.
Graphic Designer and Team Lead at 23 Comunicação Advertising Agency
December 1, 2011 - October 2, 2025Graphic Designer and team lead Belo Horizonte/Brazil.
Graphic Designer at Clube Chalezinho
August 1, 2009 - October 2, 2025Graphic Designer Belo Horizonte/Brazil.
Art Director / Layout Designer at Stilo Magazine
January 1, 2016 - October 2, 2025Led editorial layouts and design for Belo Horizonte-based publication; freelance work (2007–2016).
Education
Bachelor of Advertising and Marketing at FUMEC UNIVERSITY
January 1, 2003 - January 1, 2007Post-graduate in Strategic Marketing Management at FUMEC UNIVERSITY
January 1, 2007 - January 1, 2008Branding Workshop at Chris Do, The Futur
January 1, 2024 - January 1, 2024How to Brand Course at Isa Gaydis
January 1, 2024 - January 1, 2024Visual Identity & AI Workshop at Marcelo Kimura
January 1, 2024 - January 1, 2025"Change Your Mind, Create New Results" at Dr. Joe Dispenza
January 1, 2022 - January 1, 2022Brand Strategy at Future London Academy
January 1, 2021 - January 1, 2021Strategy Coaching at Stephen Gates
January 1, 2020 - January 1, 2020Qualifications
Branding Workshop – Chris Do
January 1, 2024 - January 1, 2024How to Brand Course
January 1, 2024 - January 1, 2024Visual Identity & AI Workshop
January 1, 2024 - January 1, 2025"Change Your Mind, Create New Results"
January 1, 2022 - January 1, 2022Brand Strategy
January 1, 2021 - January 1, 2021Strategy Coaching
January 1, 2020 - January 1, 2020Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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