I am a seasoned visual designer and art director specializing in brand experience design. With over 15 years of immersive design experience, I have shaped visual narratives across industries including tech, finance, fintech, healthcare, biotech, hospitality, entertainment, and non-profit organizations. I have collaborated with global strategic brand agencies such as Siegel+Gale and worked with leading companies like Panasonic, Google, Apple, HPE, Credit Karma, and Southwest Airlines. I’ve also crafted visuals for Paramount Pictures and Lionsgate Entertainment on iconic properties including Yellowstone, Mean Girls, Clueless, Grease, and Coming to America. I translate brand principles into clear, memorable systems across channels and touchpoints, from visual identity design to digital experiences and activations.…

Valerie Fredenburgh

I am a seasoned visual designer and art director specializing in brand experience design. With over 15 years of immersive design experience, I have shaped visual narratives across industries including tech, finance, fintech, healthcare, biotech, hospitality, entertainment, and non-profit organizations. I have collaborated with global strategic brand agencies such as Siegel+Gale and worked with leading companies like Panasonic, Google, Apple, HPE, Credit Karma, and Southwest Airlines. I’ve also crafted visuals for Paramount Pictures and Lionsgate Entertainment on iconic properties including Yellowstone, Mean Girls, Clueless, Grease, and Coming to America. I translate brand principles into clear, memorable systems across channels and touchpoints, from visual identity design to digital experiences and activations.…

Available to hire

I am a seasoned visual designer and art director specializing in brand experience design. With over 15 years of immersive design experience, I have shaped visual narratives across industries including tech, finance, fintech, healthcare, biotech, hospitality, entertainment, and non-profit organizations.

I have collaborated with global strategic brand agencies such as Siegel+Gale and worked with leading companies like Panasonic, Google, Apple, HPE, Credit Karma, and Southwest Airlines. I’ve also crafted visuals for Paramount Pictures and Lionsgate Entertainment on iconic properties including Yellowstone, Mean Girls, Clueless, Grease, and Coming to America. I translate brand principles into clear, memorable systems across channels and touchpoints, from visual identity design to digital experiences and activations.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Design Director at Siegel+Gale
August 1, 2016 - October 2, 2025
Contributed to the creative vision, led design project execution, and mentored designers; developed concepts, managed teams, and collaborated with cross-functional groups to ensure quality and brand consistency across print and digital media; planned and directed photo shoots; built cohesive design systems and brand guidelines; stayed current with industry trends and managed timelines.
Experience Designer / Art Director at Freelance
August 1, 2016 - Present
Re-envisioning brand principles, voice, and values into clear and memorable brand systems across multiple channels; conceptualizing and creating art for visual identity, brand guidelines, marketing materials, digital experiences, social, environmental design, and brand activation; presenting creative vision to clients; collaborating with agencies and clients to align strategy with briefs; determining visual style and tone for photo shoots.
Design Director at Siegel+Gale
August 1, 2016 - October 2, 2025
Contributed to the creative vision and led the implementation of design projects. Developed design concepts, managed designers, and collaborated with cross-functional teams to ensure quality and alignment with business goals. Mentored team members, stayed current with print and digital design trends, and managed project timelines. Applied brand consistently across print, digital and social channels through cohesive, scalable design systems and brand guidelines; conceptualized and directed photo shoots.
Experience Designer / Art Director at Freelance (Self-Employed)
August 1, 2016 - Present
Re-envisioned brand principles, voice, and values into clear and memorable brand systems across multiple channels and touchpoints. Conceptualized and created art for projects including visual identity design, brand guidelines, marketing and presentation materials, digital experiences, social media, environmental design, and brand activation. Present ideas to clients, explaining the creative vision and strategic design goals and working with agencies to align thinking with project objectives. Led visual strategy and execution for high-profile clients including Panasonic, Google, Apple, HPE, Credit Karma, Southwest Airlines, Paramount Pictures, Lionsgate, and property brands such as Yellowstone, Mean Girls, Clueless, Grease, and Coming to America.
Design Director at Siegel+Gale
August 1, 2016 - October 2, 2025
Led the creative vision and implementation of design projects, including concept development, team leadership, and cross-functional collaboration to ensure quality and strategic alignment. Mentored designers, stayed current with print and digital design trends, and managed project timelines. Ensured brand consistency across all design elements and channels, while directing photo shoots and producing digital and print artwork from concept to production.
Experience Designer / Art Director at Freelance
August 1, 2016 - Present
Collaborated with global strategic brand agencies (e.g., Siegel+Gale) and led visual identity, brand guidelines, marketing materials, digital experiences, social, environmental design, and brand activations across multiple channels. Created visuals for Panasonic, Google, Apple, HPE, Credit Karma, Southwest Airlines, and produced visuals for Paramount Pictures and Lionsgate on iconic titles such as Yellowstone, Mean Girls, Clueless, Grease, and Coming to America. Re-envisioned brand principles into clear, memorable brand systems; presented concepts to clients and aligned design with strategic briefs.
Design Director at Siegel+Gale
August 1, 2016 - October 2, 2025
Contributed to the creative vision and led the implementation of design projects; developed design concepts; managed designers; collaborated with cross-functional teams to ensure quality and alignment with business goals; mentored team members and stayed current with print and digital design trends; managed project timelines.
Freelance Experience Designer / Art Director at Self-Employed / Freelance
August 1, 2016 - Present
Freelance designer collaborating with global brand agencies; created visuals for Paramount Pictures and Lionsgate on properties like Yellowstone, Mean Girls, Clueless, Grease, and Coming to America; collaborated with agencies such as Siegel+Gale; led brand systems across channels including visual identity, guidelines, marketing materials, digital experiences, social, environmental design, and brand activation; presented concepts to clients and aligned design with briefs.
Senior Designer at Diamond Creative
March 1, 2006 - October 2, 2025
Developed visual concepts and high-quality design solutions under tight deadlines; translated brand guidelines into assets for marketing materials and e-commerce; refined imagery, typography, and layouts; stayed updated on industry trends to inform innovative designs.
Senior Designer at Diamond Creative
March 1, 2006 - October 2, 2025
Translate brand guidelines into consistent design assets across marketing materials and e-commerce sites. Refine images, fonts, and layouts; stay updated on industry trends; incorporate ideas into innovative designs; use typography, color, and form to create high-quality designs under tight deadlines.
Senior Designer at Diamond Creative
March 1, 2006 - October 2, 2025
Developed visual concepts and high-quality solutions that met project requirements and client needs within tight deadlines. Translated brand guidelines into cohesive assets, refined images, fonts, and layouts, and stayed updated on industry trends to inform innovative designs.
Senior Designer at Diamond Creative
March 1, 2006 - October 2, 2025
Developed visual concepts and high-quality solutions to meet project requirements and client needs under tight deadlines; created and revised marketing materials and e-commerce site assets.

Education

Master of Fine Arts in Graphic Design at Rhode Island School of Design
September 1, 2003 - May 1, 2005
Bachelor of Fine Arts in Graphic Design at Western Michigan University
September 1, 1996 - May 1, 2000
MFA in Graphic Design at Rhode Island School of Design
September 1, 2003 - May 1, 2005
Bachelor of Fine Arts in Graphic Design at Western Michigan University
September 1, 1996 - May 1, 2000
Master of Fine Arts in Graphic Design at Rhode Island School of Design
September 1, 2003 - May 1, 2005
Bachelor of Fine Arts in Graphic Design at Western Michigan University
September 1, 1996 - May 1, 2000
Master of Fine Arts in Graphic Design at Rhode Island School of Design
September 1, 2003 - May 1, 2005
Bachelor of Fine Arts in Graphic Design at Western Michigan University
September 1, 1996 - May 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Healthcare, Life Sciences, Travel & Hospitality, Media & Entertainment, Non-Profit Organization, Professional Services, Computers & Electronics

Skills

Experience Level