Oumaima Ydawi

Led market research and competitor analysis; owned online marketing initiatives including eCommerce and SaaS marketing; developed high-converting funnels, leveraged data for campaign optimization, and scaled brands with limited budgets. Drove cross-channel campaigns (Facebook Ads, YouTube growth, COD & dropship products) and improved CTR and conversions.

Led social media marketing and digital product initiatives; drove drop shipping operations, market research, and competitor analysis for SaaS marketing; created detailed customer personas for real estate, online learners, mental-health apps, and Moroccan shoppers; built full-funnel campaigns, crafted value propositions, and optimized messaging to boost CTR and conversions; managed paid media (Google Ads, Meta Ads), conducted CRO-testing, planned content calendars, and produced visual content while engaging with followers and managing the community.

Developed clear brand positioning for new products and services; crafted benefit-driven messaging; improved perception and trust through storytelling; defined unique value propositions for service-based and product-based offers (e.g., luxury leather MacBook cases, Balance Well AI health apps). Built and optimized eCommerce and SaaS marketing funnels; led end-to-end campaigns across Facebook Ads, Google Ads, and YouTube growth; drove ROI for startups, non-profits, and local businesses.