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Hi, I’m Oumaima Ydawi, a strategic and creative digital marketer with 5+ years of hands-on experience in Facebook Ads, YouTube growth, eCommerce (COD & dropshipping), and SaaS marketing. I excel at building high-converting funnels, using data to optimize campaigns, and scaling brands on limited budgets. I'm passionate about innovation, storytelling, and growth hacking using AI and content. I love turning insights into compelling marketing experiences that connect with audiences.…Hi, I’m Oumaima Ydawi, a strategic and creative digital marketer with 5+ years of hands-on experience in Facebook Ads, YouTube growth, eCommerce (COD & dropshipping), and SaaS marketing. I excel at building high-converting funnels, using data to optimize campaigns, and scaling brands on limited budgets. I'm passionate about innovation, storytelling, and growth hacking using AI and content. I love turning insights into compelling marketing experiences that connect with audiences.

Oumaima Ydawi

Marketing Strategist, Growth Marketer, Product Marketer, +3

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Hi, I’m Oumaima Ydawi, a strategic and creative digital marketer with 5+ years of hands-on experience in Facebook Ads, YouTube growth, eCommerce (COD & dropshipping), and SaaS marketing. I excel at building high-converting funnels, using data to optimize campaigns, and scaling brands on limited budgets. I'm passionate about innovation, storytelling, and growth hacking using AI and content. I love turning insights into compelling marketing experiences that connect with audiences.…Hi, I’m Oumaima Ydawi, a strategic and creative digital marketer with 5+ years of hands-on experience in Facebook Ads, YouTube growth, eCommerce (COD & dropshipping), and SaaS marketing. I excel at building high-converting funnels, using data to optimize campaigns, and scaling brands on limited budgets. I'm passionate about innovation, storytelling, and growth hacking using AI and content. I love turning insights into compelling marketing experiences that connect with audiences.

Available to hire

Hi, I’m Oumaima Ydawi, a strategic and creative digital marketer with 5+ years of hands-on experience in Facebook Ads, YouTube growth, eCommerce (COD & dropshipping), and SaaS marketing. I excel at building high-converting funnels, using data to optimize campaigns, and scaling brands on limited budgets.
I’m passionate about innovation, storytelling, and growth hacking using AI and content. I love turning insights into compelling marketing experiences that connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager

January 1, 2016 - Present

Developed clear brand positioning for new products and services; crafted benefit-driven messaging; improved perception and trust through storytelling; defined unique value propositions for service-based and product-based offers (e.g., luxury leather MacBook cases, Balance Well AI health apps). Built and optimized eCommerce and SaaS marketing funnels; led end-to-end campaigns across Facebook Ads, Google Ads, and YouTube growth; drove ROI for startups, non-profits, and local businesses.

Marketing Manager at Kohler Co.

January 1, 2016 - Present

Led social media marketing and digital product initiatives; drove drop shipping operations, market research, and competitor analysis for SaaS marketing; created detailed customer personas for real estate, online learners, mental-health apps, and Moroccan shoppers; built full-funnel campaigns, crafted value propositions, and optimized messaging to boost CTR and conversions; managed paid media (Google Ads, Meta Ads), conducted CRO-testing, planned content calendars, and produced visual content while engaging with followers and managing the community.

Marketing Manager at Kohler Co.

January 1, 2016 - Present

Led market research and competitor analysis; owned online marketing initiatives including eCommerce and SaaS marketing; developed high-converting funnels, leveraged data for campaign optimization, and scaled brands with limited budgets. Drove cross-channel campaigns (Facebook Ads, YouTube growth, COD & dropship products) and improved CTR and conversions.