Created short-form videos, Reels, and carousel posts for Instagram. Wrote engaging, brand-aligned captions and optimized content for high-impact posting times using insights. Supported content strategy with a focus on bridal beauty; led client messaging and responses via social channels. Ensured visuals followed a luxury aesthetic and maintained a warm, elegant tone. Adapted messaging for a U.S.-based audience while preserving brand warmth. Coordinated content shoots and promo launches with the internal team.

Marketing Head at Barbecue Boss

January 1, 2025 - October 2, 2025

Led and orchestrated marketing initiatives across channels, including social media presence (Facebook, Instagram, TikTok). Planned and scheduled content (Reels, pub mats, carousel posts); crafted compelling captions and CTAs; oversaw video production and editing for promos, behind-the-scenes, and food content; organized photoshoots; launched and monitored promo campaigns; managed customer inquiries and feedback; collaborated with franchisees to align marketing across branches; designed marketing materials (flyers, tarpaulins, digital menus); pursued trainings and seminars to sharpen strategy; facilitated influencer collaborations and brand partnerships; ensured consistency of brand voice and visuals.

Social Media Manager at Barrio Bistro

January 1, 2024 - Present

Managed the restaurant’s social media accounts (Facebook & Instagram). Planned and scheduled posts to align with promotions and peak dining times. Edited Reels and short-form videos; created carousel posts, pub mats, and lifestyle graphics aligned with brand visuals. Wrote captions and CTAs tailored for local audiences. Responded to customer inquiries, monitored post performance, and coordinated with internal teams for promo launches and content shoots. Maintained brand tone and consistent messaging across platforms.