I am a creative and innovative Fashion Designer and Visual Merchandiser with a Master’s in Fashion Imaging and PR from the University of Creative Arts, UK. With a unique blend of artistic vision and practical expertise gained across London , Berlin, Zimbabwe, and Rotterdam , I have honed my expertise in visual merchandising, fashion concept development, fashion trend forecasting, and designing collections aligned with seasonal themes and client needs. I excel in creating mood boards, hand -drawn sketches, and detailed technical drawings using tools like Adobe Illustrator and Photoshop to bring designs to life. I also specialize in fabric and accessories selection, sourcing sustainable materials, and collaborating with global and regional suppliers to ensure quality. My skills extend to overseeing garment construction, managing prototypes, and coordinating with production teams to deliver well -designed ready -to-wear and haute couture collections. Passionate about sustainable practices, I incorporate circular fash ion systems and ethical techniques while staying ahead of trends through research and market analysis, consistently delivering designs that enhance brand identity and engage audiences.

Danai Nyadoroh

I am a creative and innovative Fashion Designer and Visual Merchandiser with a Master’s in Fashion Imaging and PR from the University of Creative Arts, UK. With a unique blend of artistic vision and practical expertise gained across London , Berlin, Zimbabwe, and Rotterdam , I have honed my expertise in visual merchandising, fashion concept development, fashion trend forecasting, and designing collections aligned with seasonal themes and client needs. I excel in creating mood boards, hand -drawn sketches, and detailed technical drawings using tools like Adobe Illustrator and Photoshop to bring designs to life. I also specialize in fabric and accessories selection, sourcing sustainable materials, and collaborating with global and regional suppliers to ensure quality. My skills extend to overseeing garment construction, managing prototypes, and coordinating with production teams to deliver well -designed ready -to-wear and haute couture collections. Passionate about sustainable practices, I incorporate circular fash ion systems and ethical techniques while staying ahead of trends through research and market analysis, consistently delivering designs that enhance brand identity and engage audiences.

Available to hire

I am a creative and innovative Fashion Designer and Visual Merchandiser with a Master’s in Fashion Imaging and PR from the University of Creative Arts, UK. With a unique blend of artistic vision and practical expertise gained across London , Berlin, Zimbabwe, and Rotterdam , I have honed my expertise in visual merchandising, fashion concept development, fashion trend forecasting, and designing collections aligned with seasonal themes and client needs.

I excel in creating mood boards, hand -drawn sketches, and detailed technical drawings using tools like Adobe Illustrator and Photoshop to bring designs to life. I also specialize in fabric and accessories selection, sourcing sustainable materials, and collaborating with global and regional suppliers to ensure quality. My skills extend to overseeing garment construction, managing prototypes, and coordinating with production teams to deliver well -designed ready -to-wear and haute couture collections. Passionate about sustainable practices, I incorporate circular fash ion systems and ethical techniques while staying ahead of trends through research and market analysis, consistently delivering designs that enhance brand identity and engage audiences.

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Language

English
Fluent
Dutch
Beginner

Work Experience

Sales Advisor at Dr. Martens
December 1, 2022 - Present
Delivered exceptional customer service by identifying individual needs and providing tailored recommendations, creating a shopping experience aligned with the iconic Dr. Martens brand. Built strong customer relationships, contributing to satisfaction and repeat business. Maintained a visually organized store environment and provided care guidance to products, ensuring compliance with brand standards.
Fashion Designer (Remote) at The Alterist
September 1, 2024 - October 2, 2025
Repurposed textile waste and advanced denim circularity by developing upcycling techniques and sustainable design concepts. Designed bi-weekly collections that aligned with current trends and customer preferences. Collaborated with global suppliers to source eco-friendly fabrics and trims, and conducted trend research to guide development.
Founder & Fashion Designer at Parsley
July 1, 2023 - October 2, 2025
Founded Parsley and led end-to-end design, illustrating collections and producing precise pattern pieces to ensure high-quality garment construction. Sourced sustainable locally produced fabrics from Harare to support local industry and coordinated logistics for shipping to Rotterdam. Created lookbooks and branded content by styling, copywriting, photographing, and editing to elevate brand identity.
Designer (Styling, Illustrations, Visual Merchandising Marketing) at AA Collected
January 1, 2020 - October 2, 2025
Designed brand collection concepts and launches, organized Berlin Fashion Week events, and produced illustrations translating concepts into garments. Managed social media and promotional materials, researching trends to inform designs. Collaborated with photographers and stylists to maintain consistency with the brand’s aesthetic.
Store Manager (Visual Merchandising, Fashion Styling) at AA Collected
May 1, 2019 - October 2, 2025
Designed in-store layouts and window displays aligned with seasonal themes to increase foot traffic. Styled editorials for magazines, analyzed trends for product placement, and mentored staff to ensure brand consistency across stores.
Fashion Assistant (Styling, Fashion Shows, Modelling) at OG Studios
December 1, 2017 - October 2, 2025
Provided styling and merchandising support for campaigns, fashion shows, and modeling; designed models for shoots, procured garments, and managed logistics to ensure timely delivery.
PR & Visual Merchandising Assistant at Sane Communications
September 1, 2015 - October 2, 2025
Organized collection launches, implemented showroom visual merchandising strategies, and managed social media content for brands including Asics and Ben Sherman, collaborating with cross-functional teams to support PR campaigns.
Copywriter & Social Media Intern at B-Side by Wale
December 1, 2014 - October 2, 2025
Supported styling and merchandising content, assisted with campaigns and editorial shoots, and contributed copy for social channels, helping shape tone and voice across campaigns.
Sales Advisor at Dr. Martens
December 1, 2022 - Present
Delivering exceptional customer service by engaging with customers to understand their needs and provide tailored recommendations, creating a shopping experience that reflects the iconic Dr. Martens brand. Driving sales growth by building strong customer relationships, proactively identifying their needs, and offering tailored recommendations, leading to increased customer satisfaction and repeat business. Maintaining a well-organized and visually appealing store environment, ensuring stock replenishment and displays align with Dr. Martens’ visual merchandising standards. Demonstrating in-depth product knowledge by advising customers on product care, styling options, and the brand’s heritage, fostering customer loyalty.
FASHION DESIGNER (Remote) at The Alterist
September 1, 2024 - October 2, 2025
Repurpose textile waste into high-quality garments by developing innovative and sustainable techniques. Design and release unique bi-weekly collections that align with current fashion trends and customer preferences. Drive denim circularity by implementing upcycling and recycling processes to extend the lifecycle of denim garments. Collaborate with global suppliers to source eco-friendly fabrics and trims, ensuring compliance with sustainable and ethical standards. Research and forecast emerging fashion trends, translating them into commercially successful design concepts. Develop design concepts based on themes, seasons, or client requirements. Create mood boards and color palettes that effectively guide the design and development process.
FASHION DESIGNER (Founder) at Parsley
July 1, 2023 - October 2, 2025
Illustrated collections and created precise pattern pieces to ensure high-quality garment construction. Sourced high-quality locally produced fabrics from Harare, Zimbabwe, promoting sustainability and supporting local industries. Organized logistics and shipping processes, coordinating deliveries from Harare to Rotterdam seamlessly. Created lookbooks and branded content by styling, copywriting, photographing, and editing to elevate brand identity. Produced hand-drawn sketches and digital designs using Adobe Illustrator and Photoshop to bring creative concepts to life. Experimented with textures, patterns, and fabrics to create unique and sustainable garments.
DESIGNER (Styling, Illustrations, Visual Merchandising Marketing) at AA Collected
January 1, 2020 - October 2, 2025
Organized brand launches during Berlin Fashion Week, enhancing visibility and attracting key industry stakeholders. Created detailed illustrations for collections, translating creative concepts into visually compelling designs. Oversaw all social media platforms, developing engaging fashion content to increase brand visibility and audience engagement. Researched and forecasted fashion trends to inform innovative collection designs. Collaborated with photographers and stylists to produce promotional materials that aligned with the brand’s identity.
STORE MANAGER (Visual Merchandising , Fashion Styling ) at AA Collected
May 1, 2019 - October 2, 2025
Designed visually compelling in-store layouts and window displays, aligning with seasonal themes and increasing customer foot traffic by 15%. Styled editorials for magazines like Kaltblut and Ladygunn, elevating brand visibility. Conducted market research and analyzed emerging trends to inform product placement and visual display decisions. Mentored staff on visual merchandising best practices, enhancing team efficiency and brand consistency.
FASHION ASSISTANT (Styling, Fashion Shows, Modelling) at OG Studios
December 1, 2017 - October 2, 2025
Provided personalized styling and merchandising services, tailoring solutions to meet diverse clients’ needs. Designed and styled models for ad campaigns, lookbooks, fashion shows, and photoshoots, enhancing brand image and visibility. Procured high-quality garments and accessories, ensuring models were dressed to align with campaign themes and objectives. Managed logistics for styling projects, ensuring timely delivery and seamless execution of photoshoots and coordinating the transportation of clothes and accessories to showrooms.
PR & VISUAL MERCHANDISING ASSISTANT at Sane Communications
September 1, 2015 - October 2, 2025
Organized successful collection launch events for renowned brands, including Asics, Ben Sherman, Penfield, and Tourne De Transmission, enhancing brand visibility and engagement. Executed creative and impactful visual merchandising strategies in the showroom, ensuring an appealing and cohesive brand representation. Managed social media content and copywriting for represented brands like Gh Bass & Asics, boosting audience engagement and brand awareness. Collaborated with cross-functional teams to streamline PR efforts, driving successful brand campaigns and events.
COPYWRITER & SOCIAL MEDIA INTERN at B-Side by Wale
December 1, 2014 - October 2, 2025
Copywriting and social media support; styling work for WizTheMc music video, TalkTalk, Berlin projects, and other styling assignments; contributed to editorial shoots and campaigns.

Education

Master of Arts (M.A.) in Fashion Imaging & PR at University of Creative Arts London, United Kingdom
September 1, 2015 - November 1, 2016
Bachelor of Science (BSc.) in Marketing at Roehampton University London, United Kingdom
September 1, 2012 - November 1, 2014
Master of Arts (M.A.) in Fashion Imaging & PR at University of Creative Arts London, United Kingdom
September 1, 2015 - November 1, 2016
Bachelor of Science (BSc.) in Marketing at Roehampton University London, United Kingdom
September 1, 2012 - November 1, 2014

Qualifications

CTM Festival Berlin Fellow
January 11, 2030 - October 2, 2025

Industry Experience

Retail, Manufacturing, Media & Entertainment, Professional Services, Education