I am a designer and creative leader with over a decade of experience in branding, graphic design, instructional design, iconography, vectorization, character design, and illustration. I co-founded Solaz Salas de Ensayo and have led branding, social media, video editing, and publication design for national editions across multiple projects. I also serve as a Creative Director for film production and run freelance work in design and media production. I like to create stories and connect art with audiences by studying culture through psychology, sociology, and semiotics. My interests span worldbuilding, literature, cinema, videogames, and music; I play drums, write, and enjoy illustration across media.

Luis Daniel Flores Ortiz

I am a designer and creative leader with over a decade of experience in branding, graphic design, instructional design, iconography, vectorization, character design, and illustration. I co-founded Solaz Salas de Ensayo and have led branding, social media, video editing, and publication design for national editions across multiple projects. I also serve as a Creative Director for film production and run freelance work in design and media production. I like to create stories and connect art with audiences by studying culture through psychology, sociology, and semiotics. My interests span worldbuilding, literature, cinema, videogames, and music; I play drums, write, and enjoy illustration across media.

Available to hire

I am a designer and creative leader with over a decade of experience in branding, graphic design, instructional design, iconography, vectorization, character design, and illustration. I co-founded Solaz Salas de Ensayo and have led branding, social media, video editing, and publication design for national editions across multiple projects. I also serve as a Creative Director for film production and run freelance work in design and media production.

I like to create stories and connect art with audiences by studying culture through psychology, sociology, and semiotics. My interests span worldbuilding, literature, cinema, videogames, and music; I play drums, write, and enjoy illustration across media.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Cofounder / CEO at Solaz Salas de Ensayo
January 1, 2011 - Present
Branding, social media, video editor, film production, marketing and concert production.
Creative Director at La Brújula
December 31, 2019 - October 3, 2025
Instructional design and branding of 5 editions launched in 3 sectors of the country: North, West and Center.
Design and Graphic Communication Director at LTU (Urban Technology Laboratory)
December 31, 2013 - October 3, 2025
Iconography, signs and photomontage in projects such as Baseball Stadium in Hermosillo, Sonora; Preferential Accessibility Zone (30th Zone) Historic Center of Zapopan; Velodrome in Xalapa, Veracruz.
Freelance at Freelance
January 1, 2010 - Present
Video editor, character design, animation on pixel art, branding, packaging and publication design.
Graphic Designer at Cabrera & Co
December 31, 2021 - October 3, 2025
Graphic design for social media, branding, web design: UI y UX and video editor.

Education

Comprehensive Design at ITESO (Instituto Tecnológico de Estudios Superiores de Occidente)
January 1, 2005 - January 1, 2010
Cultural Studies at CECBA (Centro de Estudios Culturales Roland Barthes)
January 1, 2014 - January 1, 2015
Illustration Techniques at ITESO, Guadalajara, Jal. Mex.
January 1, 2012 - October 3, 2025
Business Plan Development at ITESO, Guadalajara, Jal. Mex.
January 1, 2009 - October 3, 2025
Film Writing at La Brújula, Media Cine. ITESO. Gdl. Jal. Mex.
January 1, 2014 - October 3, 2025
Applied Marketing at ITESO, Guadalajara, Jal. Mex.
January 1, 2015 - October 3, 2025

Qualifications

Film Writing
January 1, 2014 - October 3, 2025
The Art of Storytelling - Neil Gaiman MasterClass
January 1, 2019 - October 3, 2025
Illustration Techniques
January 1, 2012 - October 3, 2025
Business Plan Development
January 1, 2009 - October 3, 2025
Applied Marketing
January 1, 2015 - October 3, 2025

Industry Experience

Media & Entertainment, Professional Services, Education