Tala Adib

Acted as a trusted strategic partner to the client, delivering forward-thinking content that drives brand affinity and engagement. Developed strategic content ideation for major KUDU campaigns such as Falcons Box Activation, Shabab El Bomb, Riyadh Season, and MDL Beast, balancing cultural relevance with brand objectives. Led the development of quarterly strategic content plans, aligning social initiatives with long-term KPIs and ensuring consistency across touchpoints. Owned the creative process from concept to delivery, conceptualizing, proofreading, and refining content across always-on, campaign, and social strategy frameworks.

Account lead for F&B accounts Kudu & Alkhafeef, and for real estate Tilal Al Ghaf. Managed end-to-end content operations, delivering agile content calendars, competitive analysis, and real-time crisis reporting using advanced social media monitoring tools. Client-facing lead coordinating cross-functional teams of creatives and media specialists, while mentoring and onboarding junior executives and community managers to ensure alignment with client objectives. Played a key strategic role in high-profile pitch decks and social strategies for Chocolate Galaxy, Flyadeal, Mobily, NEOM, THAT Concept Store, and PUBG Mobile Esports. Represented the agency on-ground during Ain Dubai's landmark launch events and New Year's activations, ensuring smooth execution and high client satisfaction.

Introduced scheduling tools such as Later and Hootsuite which resulted in more efficient work. Developed engaging content per the brand KPIs and set a photoshoot for the brand's social content.