Available to hire
I’m Sonia López Santiago, a branding, design, and content specialist with a track record of helping brands grow through strategic visual identity, product development, and social media. Based in Vejle, Denmark, I run MinimalStudio (a Dubai-based studio) and work with UAE-based and international clients to craft memorable brands and compelling content.
My journey spans Emirates Airlines to freelance design, PR campaigns, and startup ventures. I love turning complex ideas into clear visuals, building brands from the ground up, and creating engaging campaigns that drive growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Freelancer
January 1, 2024 - PresentFreelance social media account management for brands in UAE, focusing on growth, content strategy, and engagement across platforms.
Founder at Minimal Studio UAE
January 1, 2024 - October 3, 2025Founded and ran a branding and social media studio providing services to clients in UAE.
Co-founder at Babyrock UAE
January 1, 2021 - October 3, 2025Co-founded a venture in UAE delivering marketing and design services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025Marketing, design and branding work for Emirates Airlines across events and campaigns.
Marketing & Design at Bossini Europe
January 1, 2011 - October 3, 2025Marketing and design work for Bossini Europe.
Public Relations / Advertising at Publicis Advertising (Leo Burnett)
December 31, 2009 - October 3, 2025Public relations/advertising work for major campaigns.
Marketing & Events at Siemens
December 31, 2008 - October 3, 2025Marketing and events for Siemens Creative Events.
TV/Media at Canal Malaga TV
December 31, 2005 - October 3, 2025TV-related marketing and production work.
Freelancer at Social Media Account Management (UAE)
January 1, 2024 - PresentFreelance social media management for UAE-based clients; building strategies, content calendars, and performance reporting.
Founder at Minimal Studio UAE
January 1, 2024 - October 3, 2025Founded and led a design/creative studio delivering branding, marketing and digital content; built client relationships and project pipelines.
Co-founder at Babyroc UAE
January 1, 2021 - October 3, 2025Co-founded a creative venture delivering branding and marketing services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025Led marketing and design activities in Dubai, supporting campaigns, branding, and crisis communications.
Freelancer
January 1, 2012 - October 3, 2025Freelance advertising work.
Marketing & Design at Navarro Montes Agro
January 1, 2011 - October 3, 2025Marketing and design for agricultural sector client.
Freelancer, Social Media Account Management at Self-employed
January 1, 2024 - PresentFreelance social media management and account coordination for UAE-based clients.
Founder at Minimalstudio UAE
January 1, 2024 - October 3, 2025Founder of Minimalstudio UAE, leading branding, design, and digital marketing initiatives.
Co-founder at Babyroc UAE
January 1, 2021 - October 3, 2025Co-founded Babyroc UAE delivering branding and marketing services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025Marketing and design roles supporting corporate communications and branding.
Freelancer at GuiandoTe Publicidad
January 1, 2012 - October 3, 2025Freelance marketing and design work for a Spanish-speaking agency.
Marketing and Design at Navarro Montes Agro
January 1, 2011 - October 3, 2025Marketing and design projects for agricultural sector clients.
Marketing and Design at Bossini Europa
January 1, 2010 - October 3, 2025Marketing and design work for European campaigns.
Publicis Advertising (Leo Burnett) at Publicis Advertising
January 1, 2009 - October 3, 2025Advertising and marketing work.
Event Planning at Siempre Creativos Eventos
January 1, 2008 - October 3, 2025Event planning and coordination.
Public Relations / Advertising at Canal Malaga TV
January 1, 2005 - October 3, 2025Public relations and advertising for a broadcaster.
Freelancer - Social Media Account Management at Self-employed (UAE)
January 1, 2024 - PresentFreelancer providing social media account management, content planning and execution to help brands grow their online presence in the UAE.
Founder at Minimal Studio UAE
December 31, 2024 - October 3, 2025Founder of Minimal Studio UAE; led branding, design, and creative services for clients; focused on growth and client relationships.
Co-founder at Babyroc UAE
December 31, 2021 - October 3, 2025Co-founded Babyroc UAE; managed marketing, design, branding, and events; contributed to brand development and product launches.
Marketing & Design at Emirates Airlines
December 31, 2019 - October 3, 2025Marketing and design roles supporting in-flight branding, advertising, events, and visual communications; collaborated with cross-functional teams.
Freelance Designer at Guinandote Publicidad
December 31, 2012 - October 3, 2025Freelance design and advertising support for various campaigns and clients.
Marketing & Design at Navarro Montes Agro
December 31, 2011 - October 3, 2025Marketing and design activities supporting branding and communications.
Advertising at Leo Burnett (Publicis Advertising)
December 31, 2009 - October 3, 2025Advertising agency experience contributing to campaigns and creative development.
Events at Siempre Creativos Events
December 31, 2008 - October 3, 2025Event planning and coordination for client campaigns and brand activations.
Publicity at Canal Malaga TV
December 31, 2005 - October 3, 2025Publicity and media-related work at a television channel.
Social Media Account Management and Content Creator at Self-employed / Freelancer
December 1, 2024 - PresentFreelance social media management and content creation for UAE-based clients, developing targeted content, SEO, social media, and paid advertising strategies to improve visibility, customer acquisition, and revenue growth.
Founder & Owner at MinimalStudio
April 1, 2021 - October 1, 2024Graphic Design, Content Creation and Product Development. Built branding, visual identity, and product development services for clients; led strategic design initiatives and growth from 2021.
Business Class Stewardess at Emirates Airlines Group
November 1, 2012 - August 31, 2020Delighted passengers with exceptional service; upselling and service enhancements; adaptability in changing environments and multicultural teams; crisis and safety management, problem solving, and conflict resolution.
Graphic Designer & Creative Department at Guiándote Creativos Publicitarios S.L.
September 1, 2011 - August 31, 2012Graphic design and creative development for brand campaigns; marketing and public relations campaigns; event planning and coordination (Jaén, Spain).
Creative Designer at Publicis Group S.A.
September 1, 2009 - December 31, 2009Created guerrilla campaigns for Garnier; designed print materials for Renault; Christmas campaign for Publicis Group Prague (Prague, Czech Republic).
Brand Designer & Creative Concept Developer at Navarro Montes Agro S.L.
September 1, 2010 - June 30, 2011Understood company sector and values; developed new corporate identity for a new brand; crafted comprehensive marketing campaigns to launch the brand (Los Barrios, Cadiz, Spain).
Camera Operator at Canal Málaga RTVS.A.
March 1, 2005 - July 31, 2005Camera operator for TV production; contributed to time management and team coordination on set.
Audio Visual Events Production Department at Siempre Creativos España S.L.
May 1, 2008 - December 31, 2008Audio-visual events production; planned and coordinated events, teams, and equipment across Spain, Europe and North Africa (Valdepeñas de Ciudad Real, Spain).
Education
Master in Graphic Design at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025Bachelor Degree at Advertising and Public Relations
January 11, 2030 - October 3, 2025Technical Degree at Audiovisual Communications
January 11, 2030 - October 3, 2025Course at Copenhagen Business School (CBS) at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025Master in Graphic Design at Copenhagen Business School
January 11, 2030 - October 3, 2025Technical Degree Audio Visual Communications at Copenhagen Business School
January 11, 2030 - October 3, 2025Studies at Copenhagen Business School (CBS) at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025Bachelor Degree in Advertising and Public Relations at Copenhagen Business School (CBS)
January 11, 2030 - May 21, 2026Qualifications
Master in Education
January 11, 2030 - October 3, 2025Master in Graphic Design
January 11, 2030 - October 3, 2025Master in Education
January 11, 2030 - October 3, 2025Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025Technical Degree Audio Visual Communications
January 11, 2030 - October 3, 2025Master in Education
January 11, 2030 - October 3, 2025Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025Technical Degree in Audio Visual Communications
January 11, 2030 - October 3, 2025Master in Graphic Design
January 11, 2030 - October 3, 2025Master in Education
January 11, 2030 - October 3, 2025Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025Technical Degree Audio Visual Communications
January 11, 2030 - October 3, 2025Crisis & Safety Management
January 11, 2030 - October 3, 2025Master in Graphic Design
January 11, 2030 - May 21, 2026Master in Education - Teaching
January 11, 2030 - May 21, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager in Vejle today.