I'm Sonia López Santiago, a branding, design, and content specialist with a track record of helping brands grow through strategic visual identity, product development, and social media. Based in Vejle, Denmark, I run MinimalStudio (a Dubai-based studio) and work with UAE-based and international clients to craft memorable brands and compelling content. My journey spans Emirates Airlines to freelance design, PR campaigns, and startup ventures. I love turning complex ideas into clear visuals, building brands from the ground up, and creating engaging campaigns that drive growth.

Sonia López Santiago

I'm Sonia López Santiago, a branding, design, and content specialist with a track record of helping brands grow through strategic visual identity, product development, and social media. Based in Vejle, Denmark, I run MinimalStudio (a Dubai-based studio) and work with UAE-based and international clients to craft memorable brands and compelling content. My journey spans Emirates Airlines to freelance design, PR campaigns, and startup ventures. I love turning complex ideas into clear visuals, building brands from the ground up, and creating engaging campaigns that drive growth.

Available to hire

I’m Sonia López Santiago, a branding, design, and content specialist with a track record of helping brands grow through strategic visual identity, product development, and social media. Based in Vejle, Denmark, I run MinimalStudio (a Dubai-based studio) and work with UAE-based and international clients to craft memorable brands and compelling content.

My journey spans Emirates Airlines to freelance design, PR campaigns, and startup ventures. I love turning complex ideas into clear visuals, building brands from the ground up, and creating engaging campaigns that drive growth.

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Language

English
Advanced

Work Experience

Freelancer
January 1, 2024 - Present
Freelance social media account management for brands in UAE, focusing on growth, content strategy, and engagement across platforms.
Founder at Minimal Studio UAE
January 1, 2024 - October 3, 2025
Founded and ran a branding and social media studio providing services to clients in UAE.
Co-founder at Babyrock UAE
January 1, 2021 - October 3, 2025
Co-founded a venture in UAE delivering marketing and design services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025
Marketing, design and branding work for Emirates Airlines across events and campaigns.
Marketing & Design at Bossini Europe
January 1, 2011 - October 3, 2025
Marketing and design work for Bossini Europe.
Public Relations / Advertising at Publicis Advertising (Leo Burnett)
December 31, 2009 - October 3, 2025
Public relations/advertising work for major campaigns.
Marketing & Events at Siemens
December 31, 2008 - October 3, 2025
Marketing and events for Siemens Creative Events.
TV/Media at Canal Malaga TV
December 31, 2005 - October 3, 2025
TV-related marketing and production work.
Freelancer at Social Media Account Management (UAE)
January 1, 2024 - Present
Freelance social media management for UAE-based clients; building strategies, content calendars, and performance reporting.
Founder at Minimal Studio UAE
January 1, 2024 - October 3, 2025
Founded and led a design/creative studio delivering branding, marketing and digital content; built client relationships and project pipelines.
Co-founder at Babyroc UAE
January 1, 2021 - October 3, 2025
Co-founded a creative venture delivering branding and marketing services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025
Led marketing and design activities in Dubai, supporting campaigns, branding, and crisis communications.
Freelancer
January 1, 2012 - October 3, 2025
Freelance advertising work.
Marketing & Design at Navarro Montes Agro
January 1, 2011 - October 3, 2025
Marketing and design for agricultural sector client.
Freelancer, Social Media Account Management at Self-employed
January 1, 2024 - Present
Freelance social media management and account coordination for UAE-based clients.
Founder at Minimalstudio UAE
January 1, 2024 - October 3, 2025
Founder of Minimalstudio UAE, leading branding, design, and digital marketing initiatives.
Co-founder at Babyroc UAE
January 1, 2021 - October 3, 2025
Co-founded Babyroc UAE delivering branding and marketing services.
Marketing & Design at Emirates Airlines
January 1, 2019 - October 3, 2025
Marketing and design roles supporting corporate communications and branding.
Freelancer at GuiandoTe Publicidad
January 1, 2012 - October 3, 2025
Freelance marketing and design work for a Spanish-speaking agency.
Marketing and Design at Navarro Montes Agro
January 1, 2011 - October 3, 2025
Marketing and design projects for agricultural sector clients.
Marketing and Design at Bossini Europa
January 1, 2010 - October 3, 2025
Marketing and design work for European campaigns.
Publicis Advertising (Leo Burnett) at Publicis Advertising
January 1, 2009 - October 3, 2025
Advertising and marketing work.
Event Planning at Siempre Creativos Eventos
January 1, 2008 - October 3, 2025
Event planning and coordination.
Public Relations / Advertising at Canal Malaga TV
January 1, 2005 - October 3, 2025
Public relations and advertising for a broadcaster.
Freelancer - Social Media Account Management at Self-employed (UAE)
January 1, 2024 - Present
Freelancer providing social media account management, content planning and execution to help brands grow their online presence in the UAE.
Founder at Minimal Studio UAE
December 31, 2024 - October 3, 2025
Founder of Minimal Studio UAE; led branding, design, and creative services for clients; focused on growth and client relationships.
Co-founder at Babyroc UAE
December 31, 2021 - October 3, 2025
Co-founded Babyroc UAE; managed marketing, design, branding, and events; contributed to brand development and product launches.
Marketing & Design at Emirates Airlines
December 31, 2019 - October 3, 2025
Marketing and design roles supporting in-flight branding, advertising, events, and visual communications; collaborated with cross-functional teams.
Freelance Designer at Guinandote Publicidad
December 31, 2012 - October 3, 2025
Freelance design and advertising support for various campaigns and clients.
Marketing & Design at Navarro Montes Agro
December 31, 2011 - October 3, 2025
Marketing and design activities supporting branding and communications.
Advertising at Leo Burnett (Publicis Advertising)
December 31, 2009 - October 3, 2025
Advertising agency experience contributing to campaigns and creative development.
Events at Siempre Creativos Events
December 31, 2008 - October 3, 2025
Event planning and coordination for client campaigns and brand activations.
Publicity at Canal Malaga TV
December 31, 2005 - October 3, 2025
Publicity and media-related work at a television channel.
Social Media Account Management and Content Creator at Self-employed / Freelancer
December 1, 2024 - Present
Freelance social media management and content creation for UAE-based clients, developing targeted content, SEO, social media, and paid advertising strategies to improve visibility, customer acquisition, and revenue growth.
Founder & Owner at MinimalStudio
April 1, 2021 - October 1, 2024
Graphic Design, Content Creation and Product Development. Built branding, visual identity, and product development services for clients; led strategic design initiatives and growth from 2021.
Business Class Stewardess at Emirates Airlines Group
November 1, 2012 - August 31, 2020
Delighted passengers with exceptional service; upselling and service enhancements; adaptability in changing environments and multicultural teams; crisis and safety management, problem solving, and conflict resolution.
Graphic Designer & Creative Department at Guiándote Creativos Publicitarios S.L.
September 1, 2011 - August 31, 2012
Graphic design and creative development for brand campaigns; marketing and public relations campaigns; event planning and coordination (Jaén, Spain).
Creative Designer at Publicis Group S.A.
September 1, 2009 - December 31, 2009
Created guerrilla campaigns for Garnier; designed print materials for Renault; Christmas campaign for Publicis Group Prague (Prague, Czech Republic).
Brand Designer & Creative Concept Developer at Navarro Montes Agro S.L.
September 1, 2010 - June 30, 2011
Understood company sector and values; developed new corporate identity for a new brand; crafted comprehensive marketing campaigns to launch the brand (Los Barrios, Cadiz, Spain).
Camera Operator at Canal Málaga RTVS.A.
March 1, 2005 - July 31, 2005
Camera operator for TV production; contributed to time management and team coordination on set.
Audio Visual Events Production Department at Siempre Creativos España S.L.
May 1, 2008 - December 31, 2008
Audio-visual events production; planned and coordinated events, teams, and equipment across Spain, Europe and North Africa (Valdepeñas de Ciudad Real, Spain).

Education

Master in Graphic Design at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025
Bachelor Degree at Advertising and Public Relations
January 11, 2030 - October 3, 2025
Technical Degree at Audiovisual Communications
January 11, 2030 - October 3, 2025
Course at Copenhagen Business School (CBS) at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025
Master in Graphic Design at Copenhagen Business School
January 11, 2030 - October 3, 2025
Technical Degree Audio Visual Communications at Copenhagen Business School
January 11, 2030 - October 3, 2025
Studies at Copenhagen Business School (CBS) at Copenhagen Business School (CBS)
January 11, 2030 - October 3, 2025
Bachelor Degree in Advertising and Public Relations at Copenhagen Business School (CBS)
January 11, 2030 - May 21, 2026

Qualifications

Master in Education
January 11, 2030 - October 3, 2025
Master in Graphic Design
January 11, 2030 - October 3, 2025
Master in Education
January 11, 2030 - October 3, 2025
Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025
Technical Degree Audio Visual Communications
January 11, 2030 - October 3, 2025
Master in Education
January 11, 2030 - October 3, 2025
Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025
Technical Degree in Audio Visual Communications
January 11, 2030 - October 3, 2025
Master in Graphic Design
January 11, 2030 - October 3, 2025
Master in Education
January 11, 2030 - October 3, 2025
Bachelor Degree Advertising and Public Relations
January 11, 2030 - October 3, 2025
Technical Degree Audio Visual Communications
January 11, 2030 - October 3, 2025
Crisis & Safety Management
January 11, 2030 - October 3, 2025
Master in Graphic Design
January 11, 2030 - May 21, 2026
Master in Education - Teaching
January 11, 2030 - May 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Other