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Ashley Yang

Available to hire

Hi, I’m Ashley Yang. I’m a content marketer with 3+ years of experience in content creation, brand communications, and digital marketing.

About

Hi, I’m Ashley Yang. I’m a content marketer with 3+ years of experience in content creation, brand communications, and digital marketing. I’m skilled at writing, SEO-focused content development, and managing cross-cultural communication in remote environments. I’ve built a personal brand with 20K+ followers and produced multiple viral posts exceeding 1M views, while consulting for global fashion and lifestyle brands.

I thrive in remote execution, cross-cultural collaboration, and monetization strategies. I grew a digital nomad growth brand to 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views. I’ve helped deliver content campaigns reaching 100M+ impressions for clients like Charlotte Tilbury and Stella McCartney, and I produce SEO-focused content that improves engagement and organic visibility.

  • 5 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • ChineseFluent

Industry experience

  • Consumer Goods
  • Media & Entertainment
  • Retail
  • Professional Services
  • Software & Internet

Work experience· 8 roles

Freelance Social Media Strategist · Gusto CollectiveJan 2025 – Oct 2025 · 10 mos

Executed daily publishing and content calendars for RED and WeChat. Coordinated with UK/EU HQ to adapt global campaigns to local markets. Produced performance reports and recommendations to optimize content strategies.

Freelance Social Media Strategist · Gusto CollectiveJan 2025 – Oct 2025 · 10 mos

Executed daily publishing and content calendars for RED and WeChat; coordinated with UK/EU HQ to adapt global campaigns to local markets; produced performance reports and recommendations to optimize content strategies.

Account Executive · WAVE Shanghai CommunicationsMar 2023 – Oct 2025 · 2 yrs 8 mos

Coordinated social campaigns and influencer outreach for Charlotte Tilbury, delivering 100M+ impressions. Collaborated with international teams and local influencers to align messaging and execution. Drafted press releases, social media copy, and campaign content.

Account Executive · WAVE Shanghai CommunicationsMar 2023 – Oct 2025 · 2 yrs 8 mos
Freelance Social Media Strategist & Content Creator · Self-Employed / FreelanceJan 2023 – Present · 3 yrs 11 mos
Freelance Social Media Strategist & Content Creator · FreelanceJan 2023 – Present · 3 yrs 11 mos
Brand PR · KVK JewelryOct 2021 – Oct 2025 · 4 yrs 1 mo
Brand PR · KVK JewelryOct 2021 – Oct 2025 · 4 yrs 1 mo

Education

B.A. · Shanghai University of Engineering Science2016 – 2020
B.A. · Shanghai University of Engineering Science2016 – 2020

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