Hi, I’m Ashley Yang. I’m a content marketer with 3+ years of experience in content creation, brand communications, and digital marketing. I’m skilled at writing, SEO-focused content development, and managing cross-cultural communication in remote environments. I’ve built a personal brand with 20K+ followers and produced multiple viral posts exceeding 1M views, while consulting for global fashion and lifestyle brands. I thrive in remote execution, cross-cultural collaboration, and monetization strategies. I grew a digital nomad growth brand to 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views. I’ve helped deliver content campaigns reaching 100M+ impressions for clients like Charlotte Tilbury and Stella McCartney, and I produce SEO-focused content that improves engagement and organic visibility.

Ashley Yang

Hi, I’m Ashley Yang. I’m a content marketer with 3+ years of experience in content creation, brand communications, and digital marketing. I’m skilled at writing, SEO-focused content development, and managing cross-cultural communication in remote environments. I’ve built a personal brand with 20K+ followers and produced multiple viral posts exceeding 1M views, while consulting for global fashion and lifestyle brands. I thrive in remote execution, cross-cultural collaboration, and monetization strategies. I grew a digital nomad growth brand to 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views. I’ve helped deliver content campaigns reaching 100M+ impressions for clients like Charlotte Tilbury and Stella McCartney, and I produce SEO-focused content that improves engagement and organic visibility.

Available to hire

Hi, I’m Ashley Yang. I’m a content marketer with 3+ years of experience in content creation, brand communications, and digital marketing. I’m skilled at writing, SEO-focused content development, and managing cross-cultural communication in remote environments. I’ve built a personal brand with 20K+ followers and produced multiple viral posts exceeding 1M views, while consulting for global fashion and lifestyle brands.

I thrive in remote execution, cross-cultural collaboration, and monetization strategies. I grew a digital nomad growth brand to 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views. I’ve helped deliver content campaigns reaching 100M+ impressions for clients like Charlotte Tilbury and Stella McCartney, and I produce SEO-focused content that improves engagement and organic visibility.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Freelance Social Media Strategist & Content Creator at Freelance
January 1, 2023 - Present
Produced SEO-driven articles and social media content across multiple platforms; conducted keyword research and optimization for engagement and visibility; collaborated with international teams to deliver content strategies for lifestyle and fashion clients; built a digital nomad growth brand with 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views; operated a 2k+ member paid community, leading content delivery, events, and long-term retention.
Freelance Social Media Strategist at Gusto Collective
January 1, 2025 - October 3, 2025
Executed daily publishing and content calendars for RED and WeChat; coordinated with UK/EU HQ to adapt global campaigns to local markets; produced performance reports and recommendations to optimize content strategies.
Account Executive at WAVE Shanghai Communications
March 1, 2023 - October 3, 2025
Coordinated social campaigns and influencer outreach for Charlotte Tilbury, delivering 100M+ impressions; collaborated with international teams and local influencers to align messaging and execution; drafted press releases, social media copy, and campaign content.
Brand PR at KVK Jewelry
October 1, 2021 - October 3, 2025
Managed celebrity partnerships and events with 200+ media attendees; secured placements in major fashion publications and online outlets; supported brand content development and media communications.
Freelance Social Media Strategist & Content Creator at Self-Employed / Freelance
January 1, 2023 - Present
Produced SEO-driven articles and social media content across multiple platforms. Conducted keyword research and content optimization for engagement and visibility. Collaborated with international teams to deliver content strategies for lifestyle and fashion clients. Built a digital nomad growth brand with 20K+ followers across RED (退休小羊), WeChat, TikTok, and Instagram, reaching millions of views. Operated a 2k+ member paid community, delivering content and events for long-term retention.
Freelance Social Media Strategist at Gusto Collective
January 1, 2025 - October 3, 2025
Executed daily publishing and content calendars for RED and WeChat. Coordinated with UK/EU HQ to adapt global campaigns to local markets. Produced performance reports and recommendations to optimize content strategies.
Account Executive at WAVE Shanghai Communications
March 1, 2023 - October 3, 2025
Coordinated social campaigns and influencer outreach for Charlotte Tilbury, delivering 100M+ impressions. Collaborated with international teams and local influencers to align messaging and execution. Drafted press releases, social media copy, and campaign content.
Brand PR at KVK Jewelry
October 1, 2021 - October 3, 2025
Managed celebrity partnerships and events with 200+ media attendees. Secured placements in major fashion publications and online outlets. Supported brand content development and media communications.

Education

B.A. at Shanghai University of Engineering Science
January 1, 2016 - January 1, 2020
B.A. at Shanghai University of Engineering Science
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Software & Internet