Nida Sheikh

Language

English
Fluent
Hindi
Advanced
Kannada
Intermediate

Work Experience

Digital Marketing Specialist | Marketing Strategist at Dubai Europe Group
January 1, 2023 - Present
Designed creative marketing materials using Adobe software; implemented SEO strategies (Local SEO) to improve visibility; created and managed social media content (LinkedIn, Instagram, Facebook); managed Google Ads campaigns for the real estate sector; led YouTube channel optimization; grew LinkedIn followers; planned content strategy; promoted brand awareness via TikTok; analyzed attribution to improve ROI; enhanced online presence of leadership team.
Digital Marketing Specialist at Dubai Europe Group
January 1, 2023 - Present
Designed and developed user-friendly websites for the Group and its sister companies, including real estate, switch gear, technical services, and interior design; implemented SEO strategies (including Local SEO) to improve visibility and drive organic traffic; created and managed social media content across LinkedIn, Instagram, and Facebook; managed Google Ads campaigns for the real estate sector; optimized for ROI; grew LinkedIn followers; produced engaging video and graphics; prepared marketing materials using Adobe Suite; promoted the switch gear division on TikTok; enhanced user experience and brand awareness.
Digital Marketing Specialist at Adsobay Company LLC
January 1, 2022 - October 3, 2025
Created and managed Google Ads campaigns, improved keyword rankings, and maintained client ads in top search results; designed and developed websites; implemented SEO strategies; grew social media presence; led YouTube channel optimization.
Digital Marketing Specialist at Manipal University - Dubai
January 1, 2016 - October 3, 2025
Digital Marketing Specialist | Marketing Strategist creating and executing digital marketing strategies for university-related initiatives, including SEO, social media, content creation, and campaigns to promote programs and events.
Digital Marketing Specialist | Marketing Strategist at Manipal University Dubai
January 1, 2016 - October 3, 2025
Developed and executed digital marketing strategies for the Dubai campus; led SEO, PPC, and social media initiatives; improved website traffic and engagement; collaborated with departments to drive marketing efforts; planned and analyzed campaigns; contributed to branding and market reach.
Administrative Intern at Al Zahra Owner Association
January 1, 2015 - Present
Kept records organized, managed paperwork, helped with daily admin tasks, set up meetings, prepared agendas, and took notes to keep everything on track.
Administrative Assistant at Al Zahra Owner Association
January 1, 2015 - Present
Kept records, organized paperwork, assisted with daily admin tasks; set up meetings, prepared agendas, and took notes to keep projects on track.

Education

Bachelor of Business Administration at Pondicherry University
January 1, 2011 - January 1, 2012
Bachelor of Business Administration at Pompie Pre University, India
January 1, 2011 - January 1, 2012

Qualifications

Google Analytics Certification
January 11, 2030 - October 3, 2025
Google Ads Certification (Fundamentals)
January 11, 2030 - October 3, 2025
HubSpot Certification
January 11, 2030 - October 3, 2025
Facebook Ads Certification
January 11, 2030 - October 3, 2025
Google Ads Fundamentals Certification
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
HubSpot Social Media Marketing Certification
January 11, 2030 - October 3, 2025
Meta Blueprint Social Media Marketing Certification
January 11, 2030 - October 3, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Education, Software & Internet