I am a print, graphic, and textile designer with over eight years of experience developing bold, trend-driven prints for internationally distributed fashion and lifestyle brands.
I am a print, graphic, and textile designer with over eight years of experience developing bold, trend-driven prints for internationally distributed fashion and lifestyle brands. My work spans activewear, accessories, and lifestyle products, combining strong visual storytelling with a deep understanding of color, scale, repeat, and production. With experience at brands such as Happy Socks and Stronger, I thrive in fast-paced environments where creativity and commercial performance go hand in hand.
I developed prints from concept to final product, with a focus on storytelling, bold colour combinations, and playful motifs. I worked closely with product developers and suppliers to ensure high-quality execution, using sustainable materials and techniques wherever possible.
A vibrant collaboration unveiled at New York Fashion Week FW25. For this special runway moment, Happy Socks joined forces with Collina Strada to bring playful expression to the catwalk. I designed all the socks featured in the show, creating bold and eclectic styles that complemented Collina Strada’s signature energy and vision.
A collection of modern and playful illustrations, characterized by bold use of color and joyful expression. Inspired by nature and contemporary phenomena, the works feel both current and trend-forward. The collection is sold worldwide, bringing vibrant creativity to a global audience.
A collaboration with Stockholm-based DJ trio and label Studio Barnhus. I designed a limited-edition pair of L.S.B. (Love Studio Barnhus) socks, developing moodboards, colour palettes, and graphics that captured the playful yet authentic spirit of the brand.
A playful collaboration with Star Wars, bringing iconic characters and motifs into bold, graphic sock designs. I created prints and artworks from concept to final execution, blending pop culture nostalgia with modern, colourful expression.
A creative collaboration with Wrangler resulted in three graphic T-shirts and a statement denim jacket. Rooted in vintage Americana and modern edge, the pieces fuse timeless workwear with bold expression. I developed graphic prints and artworks from concept to final detailing, ensuring a wearable yet iconic collection.
A vibrant collaboration with Crocs: colourful clogs and matching socks designed for comfort, fun, and everyday expression. I created prints and artworks from concept to final execution, ensuring each piece reflected both brands’ DNA while celebrating individuality, colour, and playfulness.
Developing print and pattern concepts for international fashion and lifestyle brands, from trend research and concept creation to production-ready artwork.
Lead the design and development of bold, trend-driven prints that elevate Stronger’s seasonal collections and reinforce brand identity. Drive storytelling across print, graphics, and all-over patterns, ensuring alignment with the brand’s DNA and aesthetic direction. Spearhead the Print Kitchen initiative to boost innovation, cross-functionality, and design integrity across collections. Research global fashion and cultural trends to inform print strategies, ensuring relevance and customer connection. Owned specific product families within the main collection, ensuring consistent design quality and storytelling. Created artworks, seasonal moodboards, and colour charts to strengthen seasonal collections. Researched and introduced new print techniques, materials, and design expressions. Designed prints for collaborations with Crocs, Wrangler, Smiley, The Beatles, Rolling Stones, Queen, 10 Corso Como and others. Supported the team with artwork adjustments, colour variations, and print d
Led the development of bold, trend-driven prints across Stronger's seasonal collections, strengthening brand identity and customer appeal.
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