Hana Bajrić

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Advanced
Bosnian
Fluent
Croatian
Advanced
Serbian
Advanced

Work Experience

Paid Media Executive at Stellar Search
December 31, 2023 - October 3, 2025
Managed paid media campaigns across Google Ads, Microsoft Ads, Meta, and TikTok; drove ROI through data-driven strategies; optimization and testing; created ad copies; monitored performance.
Paid Media Analyst at Stellar Search
January 1, 2022 - Present
Led end-to-end paid media campaigns across Google Ads, Microsoft Ads, Meta, and TikTok. Conducted A/B testing to optimize ad copy, creatives, and targeting, and produced performance reports with actionable insights to improve ROAS. Drove lead generation and revenue growth through data-driven budget allocation and ongoing optimization.
Paid Media Executive at Stellar Search
December 31, 2023 - October 3, 2025
Optimized paid campaigns across Google, Microsoft Ads, Meta, and TikTok. Contracted keyword research, audience targeting, and bid management to boost performance. Ran A/B tests to improve ad copy, landing pages, and targeting strategies. Wrote and tested ad copy to enhance engagement and campaign results. Monitored and adjusted campaigns based on performance metrics and trends. Monitored performance deck.
Paid Media Analyst at Stellar Search
January 1, 2022 - Present
Paid media analytics and optimization across campaigns. Conducted keyword research, audience targeting, bid management, and A/B testing to improve ROI. Monitored performance dashboards and produced insights for stakeholders.

Education

Bachelor of Marketing Management at School of Economics and Business, University of Sarajevo
January 1, 2016 - January 1, 2021
Master’s degree in Marketing Management at School of Economics and Business, University of Sarajevo
January 1, 2021 - October 3, 2025
Bachelor of Marketing Management at University of Sarajevo School of Economics and Business
January 1, 2016 - December 31, 2021
Master of Marketing Management at University of Sarajevo School of Economics and Business
January 1, 2021 - October 3, 2025
Master’s degree, Marketing Management at School of Economics and Business, University of Sarajevo
January 1, 2021 - October 3, 2025
Bachelor’s degree, Marketing Management at School of Economics and Business, University of Sarajevo
January 1, 2016 - January 1, 2021

Qualifications

Master’s degree in Marketing Management
January 1, 2021 - October 3, 2025
Bachelor’s degree in Marketing Management
January 1, 2016 - January 1, 2021

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Other