Available to hire
I am a results-driven Digital Communications Lead with 6+ years of experience in communications, journalism, public relations, business development, and marketing.
I specialize in social media management, storytelling, and multi-channel communication strategies with a focus on public advocacy, youth engagement, and social impact. I am proficient in graphic design, video production, and content development, and I enjoy collaborating with international organizations, NGOs, and corporate stakeholders to craft inclusive, ethical messaging that drives growth.
Experience Level
Language
English
Fluent
Urdu
Fluent
Work Experience
PR & Communications Manager at Tencent Games – PUBG Mobile
January 1, 2023 - October 3, 2025Directed youth-focused communications strategies and brand advocacy for a leading digital platform. Developed content tailored for youth and adolescent communities. Oversaw content production, media partnerships, and sponsorship campaigns. Ensured ethical representation in communications and managed brand reputation across media. Supported marketing initiatives and contributed to partnership development, expanding the brand’s regional market presence.
Digital Communications Lead at Constantine PR
January 1, 2023 - PresentLed digital storytelling and advocacy campaigns across multi-channel platforms. Created engaging social media content (Reels, TikTok, short-form videos) targeted at youth audiences. Designed and executed communication strategies with measurable KPIs. Collaborated with creative teams for graphic design, photography, and video production. Supported stakeholder communication and ensured consistent messaging across campaigns. Contributed to client business growth through brand positioning, marketing campaigns, and business development strategies that secured new partnerships.
PR & Communications Manager at Tencent Games – PUBG Mobile
January 1, 2023 - October 3, 2025Directed youth-focused communications strategies and brand advocacy for a leading digital platform. Developed content tailored for youth and adolescent communities. Oversaw content production, media partnerships, and sponsorship campaigns. Ensured ethical representation in communications and managed brand reputation across media. Supported marketing initiatives and contributed to partnership development, expanding the brand’s regional market presence.
Digital Communications Lead at Constantine PR
January 1, 2023 - PresentLed digital storytelling and advocacy campaigns across multi-channel platforms; created engaging social media content (Reels, TikTok, short-form videos) targeted at youth audiences; designed and executed communication strategies with measurable KPIs; collaborated with creative teams for graphic design, photography, and video production; supported stakeholder communication and ensured consistent messaging across campaigns; contributed to client business growth through brand positioning, marketing campaigns, and business development strategies that secured new partnerships.
Global Coordination Officer at SKM Limited UK / Sohrab Group
September 1, 2021 - October 3, 2025Supported international campaign coordination across multiple time zones. Developed communication frameworks to streamline engagement and project delivery. Assisted in business development research and marketing outreach to international clients.
Global Coordination Officer at SKM Limited UK / Sohrab Group
September 1, 2021 - October 3, 2025Supported international campaign coordination across multiple time zones. Developed communication frameworks to streamline engagement and project delivery. Assisted in business development research and marketing outreach to international clients.
Communications Specialist at Constantine PR
January 1, 2020 - October 3, 2025Produced press releases, promotional materials, and advocacy content. Managed event coverage including video filming, editing, and photography. Tracked campaign success using analytics tools to inform strategy. Engaged in client-facing roles, contributing to proposal development and marketing strategies to strengthen business relations.
Communications Specialist at Constantine PR
January 1, 2020 - October 3, 2025Produced press releases, promotional materials, and advocacy content. Managed event coverage including video filming, editing, and photography. Tracked campaign success using analytics tools to inform strategy. Engaged in client-facing roles, contributing to proposal development and marketing strategies to strengthen business relations.
Social Media, PR & Communications Officer at Constantine PR
January 1, 2019 - October 3, 2025Delivered client-focused digital campaigns with emphasis on youth and community engagement. Conducted workshops on digital communication tools and developed training materials. Managed social calendars and audience engagement using Hootsuite and Tableau. Supported business growth through market research, client engagement, and marketing collaboration.
Social Media, PR & Communications Officer at Constantine PR
January 1, 2019 - October 3, 2025Delivered client-focused digital campaigns with emphasis on youth and community engagement. Conducted workshops on digital communication tools and developed training materials. Managed social calendars and audience engagement using Hootsuite and Tableau. Supported business growth through market research, client engagement, and marketing collaboration.
Education
Bachelor's in Mass Communications at NUST
January 11, 2030 - October 3, 2025Bachelor's in Mass Communications at NUST
January 11, 2030 - October 3, 2025Qualifications
Industry Experience
Gaming, Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Education
Experience Level
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