Available to hire
I’m a Senior Experience Design practitioner, leader and problem solver with a proven track record of delivering value across the entire product cycle, from pre-sales to production and everything in between. I lead projects, guide stakeholders and support teams in making informed decisions to navigate the complexities of end-to-end delivery.
I’m commercially focused with an inclusive design mindset, balancing user and business needs to achieve measurable outcomes for all. I’ve delivered within design agencies and in-house teams, from SMEs to enterprise, and I’m a genuine team player who fits in across environments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Experience Design Lead at ClearCourse / ta Felinesoft Ltd
September 1, 2025 - October 3, 2025Led UX research and design for high-profile NFP and membership projects, aligning business goals with customer needs. Drove cross-team discovery, redefined problem framing, improved DesignOps-to-Engineering handoffs, mentored team members, and contributed to pre-sales activities to win pitches.
Senior UX Designer at Dyson Technology Ltd
February 28, 2021 - October 3, 2025Led UX enhancements for global website platforms, including a checkout optimization initiative that reduced friction and projected £14.5m in revenue. Introduced UX best practices to NPD campaigns and collaborated across agile teams from research through accessibility documentation for engineering.
Senior Digital Creative at redtag Ltd
April 1, 2016 - October 3, 2025Represented the agency’s digital offering, championed user-centered experiences across client channels, and guided Creative Services and Development teams to adhere to design best practices, contributing to pitch-winning UX solutions and data-driven campaigns.
Education
Diploma - Digital Graphic Communication at Brunel Technical College
January 1, 1996 - October 3, 2025Qualifications
Accessibility: How to Design for All - Distinction
January 1, 2022 - October 3, 2025Interactive Design Foundation I
January 1, 2022 - October 3, 2025Accessible & Inclusive Design Patterns
January 1, 2023 - October 3, 2025Figma UI & UX Design Advanced
January 1, 2024 - October 3, 2025Industry Experience
Software & Internet, Professional Services, Education, Non-Profit Organization, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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