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Hi, I’m Victor, a performance marketing leader with ~8 years of experience in paid media, PPC, marketing automation, and data-driven performance analysis. I’ve built and scaled multi-brand ABM programs across Google, Meta, TikTok, LinkedIn, and X, driving ROIs and revenue growth while streamlining operations in challenging environments. I thrive on turning insights into actionable growth plans and leading cross-functional teams to achieve ambitious OKRs. I’m a clear communicator who thrives in fast-paced settings, aligning stakeholders around data-backed strategies. I’ve delivered governance rituals, automated alerts, and standardized testing playbooks that accelerate learning and scale success, including a notable track record of increasing lead quality, reducing CPA, and boosting annual revenue for portfolio companies and clients alike.…Hi, I’m Victor, a performance marketing leader with ~8 years of experience in paid media, PPC, marketing automation, and data-driven performance analysis. I’ve built and scaled multi-brand ABM programs across Google, Meta, TikTok, LinkedIn, and X, driving ROIs and revenue growth while streamlining operations in challenging environments. I thrive on turning insights into actionable growth plans and leading cross-functional teams to achieve ambitious OKRs. I’m a clear communicator who thrives in fast-paced settings, aligning stakeholders around data-backed strategies. I’ve delivered governance rituals, automated alerts, and standardized testing playbooks that accelerate learning and scale success, including a notable track record of increasing lead quality, reducing CPA, and boosting annual revenue for portfolio companies and clients alike.

Victor Carmo

Performance Marketer, Growth Marketer, Marketing Strategist, +2

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Hi, I’m Victor, a performance marketing leader with ~8 years of experience in paid media, PPC, marketing automation, and data-driven performance analysis. I’ve built and scaled multi-brand ABM programs across Google, Meta, TikTok, LinkedIn, and X, driving ROIs and revenue growth while streamlining operations in challenging environments. I thrive on turning insights into actionable growth plans and leading cross-functional teams to achieve ambitious OKRs. I’m a clear communicator who thrives in fast-paced settings, aligning stakeholders around data-backed strategies. I’ve delivered governance rituals, automated alerts, and standardized testing playbooks that accelerate learning and scale success, including a notable track record of increasing lead quality, reducing CPA, and boosting annual revenue for portfolio companies and clients alike.…Hi, I’m Victor, a performance marketing leader with ~8 years of experience in paid media, PPC, marketing automation, and data-driven performance analysis. I’ve built and scaled multi-brand ABM programs across Google, Meta, TikTok, LinkedIn, and X, driving ROIs and revenue growth while streamlining operations in challenging environments. I thrive on turning insights into actionable growth plans and leading cross-functional teams to achieve ambitious OKRs. I’m a clear communicator who thrives in fast-paced settings, aligning stakeholders around data-backed strategies. I’ve delivered governance rituals, automated alerts, and standardized testing playbooks that accelerate learning and scale success, including a notable track record of increasing lead quality, reducing CPA, and boosting annual revenue for portfolio companies and clients alike.

Available to hire

Hi, I’m Victor, a performance marketing leader with ~8 years of experience in paid media, PPC, marketing automation, and data-driven performance analysis. I’ve built and scaled multi-brand ABM programs across Google, Meta, TikTok, LinkedIn, and X, driving ROIs and revenue growth while streamlining operations in challenging environments. I thrive on turning insights into actionable growth plans and leading cross-functional teams to achieve ambitious OKRs.

I’m a clear communicator who thrives in fast-paced settings, aligning stakeholders around data-backed strategies. I’ve delivered governance rituals, automated alerts, and standardized testing playbooks that accelerate learning and scale success, including a notable track record of increasing lead quality, reducing CPA, and boosting annual revenue for portfolio companies and clients alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Performance Marketing & Special Projects (VP - Associate) at ABM

September 1, 2025 - October 3, 2025

Managed a performance media team across a multi-brand portfolio (auto, services, education, healthcare); oversaw annual planning, OKRs, budgeting, and executive stakeholder relationships.

PPC & Paid Media Manager (VP - Associate) at ABM

July 1, 2024 - October 3, 2025

Led multi-brand paid media programs, implemented structured bidding, automation, and reporting; managed budgets and KPIs across campaigns.

PPC & Paid Media Specialist (VP - Associate) at ABM

July 1, 2023 - October 3, 2025

Built CTR, CPA/ROAS dashboards; developed scaling methodologies for SMBs; optimized neg ads, bidding, and creatives; established QA framework.

Freelance Digital Marketing Consultant at Lamego

April 1, 2021 - October 3, 2025

Audited and optimized client accounts; supported multiple SMBs with PPC and social campaigns; built PPC campaigns in Brazil for Quaker and other brands.

Marketing Analyst at TTEC (3rd-Party Google Operations)

March 1, 2021 - October 3, 2025

Exceeded revenue quotas from the first operational month; contributed to Google Ads service operations; completed internal training programs and certifications.

Marketing Strategist at TTEC (3rd-Party Google Operation)

March 1, 2021 - October 3, 2025

Scaled SMBs in Brazil via Google Ads services; helped drive growth and optimization across campaigns.

Head of Performance Marketing & Special Projects (VP - Associate) at ABM

September 1, 2025 - October 3, 2025

Led a multi-brand performance media team across auto, services, education, and healthcare; implemented automated daily pacing (Sheets + Slack + Google/Meta APIs); established a QA framework (UTM, GA4 events, conversion coverage) and standardized testing playbooks for creative, bidding, audiences, and landing pages; built governance routines with Trello, SLAs, post-mortems, and action plans; achieved scalable processes and ROI improvements with seven-figure revenue impact.

PPC & Paid Media Manager (VP - Associate) at ABM

July 1, 2024 - October 3, 2025

Led optimization and QA routines, operational dashboards, and cross-team coordination with Creative; built CT R, CPM, CPC dashboards; achieved ROI > 10% in health care accounts; reduced CPA by ~60% in auto/motors accounts; developed commercial evaluation methodologies; contributed to substantial growth in operational revenue.

ABM, VP - Associate at ABM

July 1, 2023 - October 3, 2025

Managed 360° ABM operations from tech setup to execution and optimization; configured GTM/GA4, events, and UTMs; launched initial campaigns (Google & Meta) and built funnel structures (TOFU/MOFU/BOFU); led acquisition ramp-up and authored an ABM playbook; drove annual revenue growth and elevated the agency’s market image.

Paid Media Specialist at Blinks Essence (Now Essence Media com)

December 1, 2021 - October 3, 2025

Managed campaigns for Cheetos, Doritos, Elma Chips, Quaker, Pepsi, and Gatorade; delivered best-in-class digital marketing campaigns; beta-tested PMAX, Pinterest (Premiere Spotlight), and TikTok; improved conversion lift, brand recall, and purchase intent; supported Quaker PPC investments.

Freelance Digital Marketing Consultant at Lamgeo

April 1, 2021 - October 3, 2025

Audited and optimized SMB accounts; delivered tailored PPC strategies and performance improvements across various clients.

Marketing Analyst at TTEC (3rd-party Google Operation)

March 1, 2021 - October 3, 2025

Supported scaling of SMB campaigns in Brazil via Google Ads services; exceeded revenue quotas from the first operational month; completed internal Google training programs and certifications.