Available to hire
I’m Ozlem Yucelener Baar, a results-driven marketing and communications professional based in Zug, Switzerland, with a dual-diploma background in Global and International Affairs across Boğaziçi University and Binghamton University. Over the past decade, I’ve led digital marketing, content strategy, and corporate communications for financial services and multinational teams, driving lead generation, brand growth, and cross-border campaigns in Europe, the US, and Türkiye. I excel at turning data into action, from ABM campaigns and GTM plans to social media growth and ROI optimization.
I’m passionate about building collaborative partnerships, developing CSR initiatives, and mentoring teams. Outside work, I contribute as a columnist and volunteer through sports and leadership programs, bringing a global perspective and a creative, friendly approach to every project.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Turkish
Fluent
German
Beginner
Italian
Beginner
Work Experience
Digital Marketing Manager at Alex Solutions
June 1, 2021 - PresentPlan, implement and manage cost-effective digital strategies and online campaigns (webinars, Account Based Marketing, email) to increase lead generation and sales. Drive website and account traffic, optimize conversions with pre- and post-conversion tactics (retargeting, audience creation). Manage social media and website content, employing conversion techniques that grew LinkedIn followers from ~2K to ~55K in two years. Launch Partnership and Channel Program to expand in the DACH region and define GTM strategies. Monitor, analyze and report campaign ROI and conversion rates.
Corporate Communications and Marketing Manager at UNLU & Co
November 30, 2020 - October 3, 2025Manage marketing and advertising budgets across UNLU Securities and subsidiaries; develop annual business plan; execute communications activities (events, sponsorships, internal comms). Build relationships with third parties, PR agencies, service providers and regulatory authorities; participate in CSR projects; coordinate global/local award applications.
Affluent Banking Marketing Manager at BNP Paribas
January 31, 2019 - October 3, 2025Research target markets and competitors; perform marketing ROI analytics; derive insights from client data to inform strategy. Identify sponsorships and events to boost market awareness and client satisfaction; manage ATL/BTL plans; collaborate with CRM, digital teams and agencies to design, launch and track campaigns.
Retail Banking Marketing Communications Manager at BNP Paribas
January 31, 2017 - October 3, 2025Manage retail banking ATL/BTL campaigns, online/offline advertising, events, email marketing and influencer programs; lead internal/external agencies and creative teams; enhance internal communications via weekly/monthly bulletins.
Retail Banking Marketing Communications Assistant Manager at BNP Paribas
April 1, 2016 - October 3, 2025Develop and grow the CSR program and financial literacy initiatives; coordinate large-scale outreach and brand activities; manage visibility through global media planning and awards.
Intrapreneur at BNP Paribas
January 31, 2019 - October 3, 2025Develop and execute marcom strategy for HIPPO – a sales platform gamification project; received bronze and silver awards at EFMA & Accenture Distribution and Marketing Innovation Awards 2016/BAI 2016; project featured in industry publications.
Marketing Communications Specialist at Accenture
May 31, 2013 - October 3, 2025Strengthened media and analyst relations, advertising, internal communications, collateral production, and recruitment marketing; managed budgets for B2B marketing activities, events and sponsorships; collaborated with global and local clients.
Management Consulting Analyst at Accenture
May 31, 2012 - October 3, 2025Conduct requirement and market analyses; map and design operating models and business processes for major telco, finance and energy clients.
Marketing Coordinator at European School of Economics
May 1, 2010 - October 3, 2025Promoted ESE as a global brand in the USA; coordinated communications with agencies and partner institutions across campuses.
CIC2020 Leadership Institute, Civic Entrepreneur at Binghamton University
May 1, 2009 - October 3, 2025Conducted secondary resource research on international students’ job search in the knowledge economy to discuss retention and hiring impacts on regional economic development.
Marketing at Doğuş Group
August 31, 2008 - October 3, 2025Marketing assignment within the group; contributed to brand and campaign initiatives.
Public Relations Assistant at American Security Council Foundation
August 31, 2007 - October 3, 2025Public relations support engagement in Washington, D.C. area; assisted in communications activities and event coordination.
Digital Marketing Manager at Alex Solutions
June 1, 2021 - PresentPlan, implement and manage cost-effective digital strategies and online campaigns including webinars, Account Based Marketing and email marketing to increase lead generation and sales conversions. Drive traffic and conversions through pre-conversion and post-conversion tactics such as retargeting and audience creation. Manage social media and website content, deploying conversion-focused campaigns that grew LinkedIn followers from ~2K to ~55K in two years. Launch Partnership and Channel Program to expand in the DACH region and define GTM strategies. Monitor, analyze and report results with a focus on conversion rates and ROI.
Corporate Communications and Marketing Manager at UNLU & Co
November 30, 2020 - October 3, 2025Oversee annual marketing and advertisement budgets for UNLU Securities and subsidiaries; create annual business plan and execute communications activities including events, sponsorships and internal facilities online and offline. Build and maintain relationships with third parties (PR agencies, service providers, regulatory authorities). Develop and participate in CSR projects and manage award applications.
Affluent Banking Marketing Manager at BNP Paribas
January 31, 2019 - October 3, 2025Research, identify target markets and conduct benchmarking to inform marketing strategy. Derive insights from market research, client data analytics and marketing ROI to optimize campaigns. Identify and execute sponsorships and events to boost market awareness and client satisfaction. Manage ATL and BTL plans and collaborate with CRM, digital teams and agencies to design, launch and measure campaigns for affluent clients.
Retail Banking Marketing Communications Manager at BNP Paribas
January 31, 2017 - October 3, 2025Manage retail banking ATL/BTL campaigns, online and offline B2C advertising; implement marketing strategies including event activations, email marketing and influencer programs; lead internal and external advertising and agencies; enhance internal communications via bulletins and newsletters.
Retail Banking Marketing Communications Assistant Manager at BNP Paribas
April 30, 2016 - October 3, 2025Develop and grow Turkey's CSR programs (financial literacy) and coordinate communications, events, and sponsorships; manage large-scale CSR initiatives and brand activities; expand global visibility via media planning and awards.
Intrapreneur at BNP Paribas
January 31, 2019 - October 3, 2025Developed and executed marcom strategy for HIPPO – a sales platform gamification project. Project recognized with bronze and silver medals in EFMA & Accenture Distribution and Marketing Innovation Awards (2016) and BA I awards; featured in gamification resources and publications.
Marketing Communications Specialist at Accenture
May 31, 2013 - October 3, 2025Enhanced capability in media and analyst relations, advertising, internal communications, collateral production and recruitment marketing. Planned and delivered marketing programs for a range of clients and stakeholders; managed B2B marketing budgets for activities, events and sponsorships.
Management Consulting Analyst at Accenture
May 31, 2012 - October 3, 2025Performed requirements analysis, market analysis, and process design; mapped operating models and business processes for major telecom, finance and energy projects.
Marketing Coordinator at European School of Economics
May 31, 2010 - October 3, 2025Promoted ESE as a global brand and to the USA market; managed communications with agencies and partner institutions; supported cross-campus marketing activities.
CIC2020 Leadership Institute Civic Entrepreneur at CIC2020 Leadership Institute
May 1, 2009 - October 3, 2025Conducted secondary resource research in the field of 'International Students’ Job Search in the U.S. Knowledge Economy' to discuss impact on retention and regional economic development.
Marketing at Doğuş Group
August 31, 2008 - October 3, 2025Marketing role within Doğuş Group operations (Istanbul).
Public Relations Assistant at American Security Council Foundation
August 31, 2007 - October 3, 2025Public relations assistant supporting outreach and communications initiatives in Washington, D.C.
PR & Marketing (Freelance) at Aquamasters International Swimming Championships
October 31, 2017 - October 3, 2025Freelance PR & Marketing for Aquamasters; developed communications strategy and plans; published related articles.
Social Media & Marketing Manager at OCEANMAN Swim
November 30, 2021 - October 3, 2025Managed social media and marketing activities for OCEANMAN Swim events; coordinated content and campaigns across platforms.
Marketing Strategist & Content Developer at UltraSwim33.3
April 30, 2023 - October 3, 2025Strategized content and marketing for UltraSwim33.3; developed communications and campaign materials.
Columnist at Hillsider Magazine
September 30, 2020 - October 3, 2025Contributed articles as a columnist; covered topics related to sports, expat life and media.
Columnist at Yabangee.com
May 31, 2019 - October 3, 2025Columnist for Yabangee.com, an online expat platform in Istanbul; shared insights on city life and events.
Columnist at Tahtamecmua.com
October 31, 2017 - October 3, 2025Columnist for Tahtamecmua.com, an online sports magazine in Istanbul.
Contributor at Boğaziçi University Mezunlar Derneği (BÜMED) Magazine
September 30, 2016 - October 3, 2025Contributor providing content for university alumni magazine.
Education
Bachelor of Science at Boğaziçi University / Binghamton University, State University of New York (Dual Diploma Program)
January 11, 2030 - May 1, 2009Bachelor of Science in Global and International Affairs (Dual Diploma Program) at Boğaziçi University; Binghamton University (SUNY)
January 11, 2030 - May 1, 2009Course: Cross-Border Innovation; International Marketing at Harvard University
June 1, 2009 - August 1, 2009Qualifications
Industry Experience
Financial Services, Professional Services, Media & Entertainment, Education, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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