Brent C. Meyer

Coordinated all aspects of the first annual Queer Holiday Market. Developed/implemented social media strategy, campaigns and content; managed public relations for the event, gaining attention from Minnesota Public Radio, KARE 11 News and other outlets. Advised vendors, entertainment, venue, and attractions; provided feedback to designers for cohesive brand voice. Built online presence from scratch reaching over 11,500 people in under a month; increased social engagement by over 400% through multi-platform content and influencer activations; raised over $10,000 for The Aliveness Project with zero overhead; drew over 1,500 attendees across two days.

Successfully orchestrated the strategic vision, creative direction and overall launch of the brand 'The IN', and spearheaded influencer marketing within Hubbard Broadcasting's digital sector through actionable steps and measurable business goals. Acted as creative director and overall content planner/ strategist for numerous large-scale clients. Collaborated with design and creative teams to implement marketing programs including social media content and campaigns across platforms (Instagram, Twitter, Facebook, TikTok, Pinterest, etc.), newsletters and email blasts, promotional events, influencer management (discovery, negotiations, contracting, tracking), and brand guide creation for clients as well as sales aids for new services/products. Used Google Analytics, Hey Orca, Ninja Cat, Tagger, Asana and other platforms to drive results through quantitative and qualitative analysis and trend research. Led departments through periods of change and ambiguity while securing buy-in around the

Successfully managed and developed department efficiencies through business analytics and change-management tools, while also handling external communications, including web content for external-facing sites and advisor websites, internal and client newsletters, direct mail campaigns, tradeshow collateral, events, promotional items, and email blasts. Collaborated with the marketing and creative teams to design and generate various marketing programs including print and digital pieces to aid the sales teams in launching new products and in their day-to-day functions. Used applications such as Google Analytics, Salesforce and many other platforms to drive results. Key achievements included creating an award-winning SharePoint data management site, reducing phone calls by 15% while increasing webpage usage by 5%, leading multiple projects to accelerate annuity objectives, developing engaging marketing plans, and initiating Pride group/events.