Himawari Nemoto

Led end-to-end paid ad campaigns across social, display, and search on Meta and Google, managing creative briefs, A/B testing, and tracking tools including ad tags and conversion pixels; achieved 535% ROI. Conducted competitive keyword research and audience segmentation to develop funnel strategies, implementing effective retargeting that increased CTR by 25% and reduced CPA by 30%. Developed copy and messaging for websites, emails, and paid media campaigns, ensuring clarity, accuracy, and alignment with brand voice. Produced daily, weekly, monthly, and quarterly KPI dashboards and performance reports using Google Analytics, Adobe Analytics, and Excel to monitor PPC and performance metrics. Collaborated with global cross-functional teams and external partners to execute campaigns on time while maintaining strong communication and stakeholder alignment.

Developed case studies, client-friendly materials, and proposals; managed internal and external documentation to maintain accurate records; strengthened client engagement.