Hi, I’m Hima Nemoto. I’m a Paid Ads Specialist with 2+ years of experience in paid advertising campaign management, content creation, and performance analysis. I drive data-driven optimizations to support business growth and maximize ROI. I’m passionate about turning data into actionable insights, collaborating with cross-functional teams, and delivering clear, impactful campaigns across paid search, social, and display channels.

Himawari Nemoto

Hi, I’m Hima Nemoto. I’m a Paid Ads Specialist with 2+ years of experience in paid advertising campaign management, content creation, and performance analysis. I drive data-driven optimizations to support business growth and maximize ROI. I’m passionate about turning data into actionable insights, collaborating with cross-functional teams, and delivering clear, impactful campaigns across paid search, social, and display channels.

Available to hire

Hi, I’m Hima Nemoto. I’m a Paid Ads Specialist with 2+ years of experience in paid advertising campaign management, content creation, and performance analysis. I drive data-driven optimizations to support business growth and maximize ROI.

I’m passionate about turning data into actionable insights, collaborating with cross-functional teams, and delivering clear, impactful campaigns across paid search, social, and display channels.

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Language

English
Fluent
Japanese
Fluent

Work Experience

Senior Associate, Digital Marketing & Promotion at All Nippon Airways (ANA)
June 1, 2023 - June 3, 2025
Led end-to-end paid ad campaigns across social, display, and search on Meta and Google, managing creative briefs, A/B testing, and tracking tools including ad tags and conversion pixels; achieved 535% ROI. Conducted competitive keyword research and audience segmentation to develop funnel strategies, implementing effective retargeting that increased CTR by 25% and reduced CPA by 30%. Developed copy and messaging for websites, emails, and paid media campaigns, ensuring clarity, accuracy, and alignment with brand voice. Produced daily, weekly, monthly, and quarterly KPI dashboards and performance reports using Google Analytics, Adobe Analytics, and Excel to monitor PPC and performance metrics. Collaborated with global cross-functional teams and external partners to execute campaigns on time while maintaining strong communication and stakeholder alignment.
Marketing Research Intern at SB Telecom America (SoftBank)
August 31, 2022 - October 3, 2025
Developed case studies, client-friendly materials, and proposals; managed internal and external documentation to maintain accurate records; strengthened client engagement.

Education

Bachelor of Arts - International Studies in Sociology at University of California, San Diego
September 1, 2021 - June 1, 2023

Qualifications

Digital Marketing Online Course Certificate
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate (National University of Singapore)
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate, National University of Singapore
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025
Digital Marketing Online Course Certificate
January 11, 2030 - October 3, 2025
Google Analytics Certification
January 11, 2030 - October 3, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Other