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Hello, I am Unzila Sabir, a Digital Marketing Strategist and Growth Marketer currently pursuing an Erasmus Mundus MSc in Transition, Innovation & Sustainability Environments at University College Dublin. With 3+ years of experience in B2B marketing and growth, I have helped US and European brands enhance visibility, demand generation, and revenue through data-driven strategies, campaign optimization, and cross-functional collaboration. My work blends sustainability thinking with digital transformation, designing brand strategies, inclusive growth pathways, and measurement frameworks that connect market insights to business impact. I am proficient in SEO/SEM, analytics (GA4, Tag Manager), influencer partnerships, and building scalable programs across diverse industries.…Hello, I am Unzila Sabir, a Digital Marketing Strategist and Growth Marketer currently pursuing an Erasmus Mundus MSc in Transition, Innovation & Sustainability Environments at University College Dublin. With 3+ years of experience in B2B marketing and growth, I have helped US and European brands enhance visibility, demand generation, and revenue through data-driven strategies, campaign optimization, and cross-functional collaboration. My work blends sustainability thinking with digital transformation, designing brand strategies, inclusive growth pathways, and measurement frameworks that connect market insights to business impact. I am proficient in SEO/SEM, analytics (GA4, Tag Manager), influencer partnerships, and building scalable programs across diverse industries.

Unzila Sabir

Digital Marketer, Growth Marketer, Project Manager, +3

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Hello, I am Unzila Sabir, a Digital Marketing Strategist and Growth Marketer currently pursuing an Erasmus Mundus MSc in Transition, Innovation & Sustainability Environments at University College Dublin. With 3+ years of experience in B2B marketing and growth, I have helped US and European brands enhance visibility, demand generation, and revenue through data-driven strategies, campaign optimization, and cross-functional collaboration. My work blends sustainability thinking with digital transformation, designing brand strategies, inclusive growth pathways, and measurement frameworks that connect market insights to business impact. I am proficient in SEO/SEM, analytics (GA4, Tag Manager), influencer partnerships, and building scalable programs across diverse industries.…Hello, I am Unzila Sabir, a Digital Marketing Strategist and Growth Marketer currently pursuing an Erasmus Mundus MSc in Transition, Innovation & Sustainability Environments at University College Dublin. With 3+ years of experience in B2B marketing and growth, I have helped US and European brands enhance visibility, demand generation, and revenue through data-driven strategies, campaign optimization, and cross-functional collaboration. My work blends sustainability thinking with digital transformation, designing brand strategies, inclusive growth pathways, and measurement frameworks that connect market insights to business impact. I am proficient in SEO/SEM, analytics (GA4, Tag Manager), influencer partnerships, and building scalable programs across diverse industries.

Available to hire

Hello, I am Unzila Sabir, a Digital Marketing Strategist and Growth Marketer currently pursuing an Erasmus Mundus MSc in Transition, Innovation & Sustainability Environments at University College Dublin. With 3+ years of experience in B2B marketing and growth, I have helped US and European brands enhance visibility, demand generation, and revenue through data-driven strategies, campaign optimization, and cross-functional collaboration.

My work blends sustainability thinking with digital transformation, designing brand strategies, inclusive growth pathways, and measurement frameworks that connect market insights to business impact. I am proficient in SEO/SEM, analytics (GA4, Tag Manager), influencer partnerships, and building scalable programs across diverse industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Project Manager & Innovation Intern at Academy of Entrepreneurship, AKEP

September 1, 2025 - October 3, 2025

Conducted research on EU-funded programs (e.g., TRASSE, EntrePublo) to integrate digitalization and sustainability into municipal, economic, and educational frameworks across Central Europe and Western Balkans. Reviewed EU policy documents, diversity charts, and past city-level implementations to draft technical policy recommendations for local governments. Developed strategies and policy drafts for municipalities, coordinated approvals, and submitted compliance documentation to EU institutions. Strengthened analytical and project management skills through cross-sector research, policy drafting, and communication with EU and municipal stakeholders. Prominent projects included inclusivity and diversity policies aligned with EU CERV-2025 objectives, supporting initiatives to improve organizational culture by integrating equal opportunities frameworks and anti-discrimination practices.

Account Manager, Strategy Lead at Publicis Group/Starcomm

March 1, 2024 - October 3, 2025

Led digital and marketing transformations for top industry clients, optimizing business models, marketing strategies, and operational frameworks to drive scalable growth and stronger market positioning. Directed digital transformation initiatives for 30+ clients, integrating comprehensive digital marketing strategies to improve online visibility and customer engagement. Notable projects included Activia KSA (Strategic Market Penetration & Brand Optimization) with data-driven audience segmentation and brand revitalization leading to a 20% expansion in demographic reach; Lipton GreenTea influencer campaign (Goodness of Two PR Campaign) achieving 30% higher engagement and broader visibility; expanded campaign reach by 40% through influencer partnerships; and Nestlé Pakistan digital expansion roadmap and high-performance web ecosystem to support growth and conversions.

Project Manager & Innovation Intern at Academy of Entrepreneurship, AKEP

September 1, 2025 - October 3, 2025

Conducted research on EU-funded programs to integrate digitalization and sustainability into municipal, economic, and educational frameworks across Central Europe and Western Balkans; drafted technical policy recommendations for local governments; developed strategies and policy drafts for municipalities, coordinated approvals, and submitted compliance documentation to EU institutions; strengthened analytical and project management skills through cross-sector research and stakeholder communications. Contributed to policies promoting diversity management and workplace inclusion aligned with EU CERV-2025 objectives; supported initiatives to improve organizational culture with equal opportunities frameworks and inclusive management models.

Account Manager, Strategy Lead at Publicis Group/Starcom

March 1, 2024 - October 3, 2025

Led digital transformation initiatives for 30+ clients, optimizing business models, marketing strategies, and operational frameworks to drive scalable growth and stronger market positioning. Performed digital and marketing transformations for top industry clients, enhancing online visibility and customer engagement; led strategic market penetration and brand optimization projects in the MENA region; managed influencer partnerships and end-to-end campaigns.