Available to hire
I am an enrolled MBA&E student at HTW Berlin with 3+ years of experience as a Digital Marketing Specialist, managing global PPC campaigns across Meta, LinkedIn, Google, and Microsoft Ads. I thrive in data-driven environments and excel at turning insights into actionable optimization to drive lead generation and ROI.
I’m seeking a Part-Time Paid Ads Specialist role to apply my budget allocation, targeting strategies, and full-funnel campaign optimization expertise to real-world digital marketing challenges. I communicate clearly in English, produce performance reports, and enjoy collaborating on creative execution to deliver measurable business impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Executive Paid Search and Social at IPG MediaBrands
September 1, 2025 - October 3, 2025Applied analytical skills to generate daily performance reports and extract insights for ongoing campaign optimization across Google, Microsoft, Facebook, Instagram, and LinkedIn. Led paid social and search campaigns for Global Luxury B2B, European Automotive, and Fashion brands; collaborated with UK team for strategy alignment, creative execution, and standardized reporting. Monitored performance to maximize ROI and achieve KPIs.
Business Analyst at Merkle Sokrati (Dentsu International)
December 1, 2023 - October 3, 2025Launched and managed 150+ paid social & search campaigns (hyperlocal initiatives) across platforms, ensuring strict adherence to budgets and precise audience targeting. Executed intensive A/B testing, embedded lead generation forms, and delivered detailed performance and growth reports; led a team of 4 and managed a monthly budget for high-profile Lead Generation and E-commerce clients.
Executive Paid Search and Social at IPG MediaBrands
September 1, 2025 - October 3, 2025Applied strong analytical skills to generate daily performance reports, driving ongoing optimization; demonstrated deep understanding of paid social channels (Facebook, Instagram, LinkedIn) to inform strategy for Global Luxury B2B, European Automotive, and Fashion Brands; Managed PPC campaigns on Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads for high-value clients; Collaborated with UK team for strategy alignment and standardized reporting; Monitored and optimized performance to maximize ROI while following best practices.
Business Analyst at Merkle Sokrati (Dentsu International)
December 1, 2023 - October 3, 2025Launched and managed 150+ paid social & search campaigns (hyperlocal initiatives); adhered to budget allocation and precise targeting; led creative execution and A/B testing; embedded lead generation forms into campaigns for CRM integration; led a team of 4 and managed a monthly budget of 60+ lac for lead generation and e-commerce clients; prepared performance and growth reports and presentations.
Executive Paid Search and Social at IPG Media Brands
September 1, 2025 - October 3, 2025Applied strong analytical skills to generate daily performance reports (MS Office/Excel and data visualization tools), extracting key insights for ongoing campaign optimization. Demonstrated deeper understanding of paid social platforms (Facebook, Instagram, LinkedIn) to inform strategy for Global Luxury B2B, European Automotive, and Fashion Brands. Managed PPC campaigns on Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads for high-value clients. Collaborated directly with the UK team for strategy alignment, smooth creative execution, and standardized reporting. Monitored and optimized campaign performance to maximize ROI and meet goals while maintaining industry best practices.
Business Analyst at Merkle Sokrati (Dentsu International)
December 1, 2023 - October 3, 2025Launched and managed 150+ paid social & search campaigns (hyperlocal initiatives) across platforms, strictly adhering to budget allocation and ensuring precise targeting against audience profiles. Managed creative execution and intensive A/B testing for campaigns, resulting in a 35-40% improvement in CTR. Executed advanced audience management strategies, including manual data uploads and list segmentation to refine targeting for high-value segments. Embedded lead generation forms into campaign structures to achieve data capture efficiency and seamless CRM integration. Collaborated on Task Management and led a team of 4 members, managing a monthly budget of 60+ lac for high-profile Lead Generation and E-commerce clients. Responsible for preparing detailed Performance and Growth Reports and PPT Decks; led Weekly, Monthly, QBR, Yearly Review, and Roadshow Presentations.
Education
MBA&E - Interdisciplinary Management at HTW Berlin (Hochschule für Technik und Wirtschaft Berlin)
January 1, 2025 - January 1, 2027Bachelor of Technology in Mechanical Engineering at Vishwakarma Institute of Information Technology (VIIT), Pune
January 1, 2018 - January 1, 2022MBA&E - Interdisciplinary Management at HTW Berlin (Hochschule für Technik und Wirtschaft Berlin)
January 1, 2025 - January 1, 2027B.Tech. in Mechanical Engineering at Vishwakarma Institute of Information Technology (VIIT), Pune
January 1, 2018 - January 1, 2022Higher Secondary Certificate (HSC) at Saraswati Bhuvan Junior College, Aurangabad
January 1, 2016 - January 1, 2018Secondary School Certificate (SSC) at St. Lawrence High School, Aurangabad
January 1, 2006 - January 1, 2016MBA&E - Interdisciplinary Management at Hochschule für Technik und Wirtschaft Berlin (HTW Berlin)
January 1, 2025 - January 1, 2027B.Tech. in Mechanical Engineering at Vishwakarma Institute of Information Technology (VIIT), Pune
January 1, 2018 - January 1, 2022HSC at Saraswati Bhuvan Junior College, Aurangabad
January 1, 2016 - January 1, 2018SSC at St. Lawrence High School, Aurangabad
January 1, 2006 - January 1, 2016Qualifications
Facebook Certified Media Buying Professional
January 11, 2030 - October 3, 2025Google Ads Display Certification
January 11, 2030 - October 3, 2025Google Ads Video Certification
January 11, 2030 - October 3, 2025Google Ads Search Certification
January 11, 2030 - October 3, 2025IELTS
January 11, 2030 - October 3, 2025Facebook Certified Media Buying Professional
January 11, 2030 - October 3, 2025Google Ads Display Certification
January 11, 2030 - October 3, 2025Google Ads Video Certification
January 11, 2030 - October 3, 2025Google Ads Search Certification
January 11, 2030 - October 3, 2025IELTS - C1
January 11, 2030 - October 3, 2025Facebook Certified Media Buying Professional
January 11, 2030 - October 3, 2025Google Ads Display Certification
January 11, 2030 - October 3, 2025Google Ads Video Certification
January 11, 2030 - October 3, 2025Google Ads Search Certification
January 11, 2030 - October 3, 2025IELTS - C1 Band Score 7
January 11, 2030 - October 3, 2025Industry Experience
Professional Services, Software & Internet, Retail, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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