GM

Guruprasad Mahendra Zagade

Available to hire

I am an enrolled MBA&E student at HTW Berlin with 3+ years of experience as a Digital Marketing Specialist, managing global PPC campaigns across Meta, LinkedIn, Google, and Microsoft Ads.

About

I am an enrolled MBA&E student at HTW Berlin with 3+ years of experience as a Digital Marketing Specialist, managing global PPC campaigns across Meta, LinkedIn, Google, and Microsoft Ads. I thrive in data-driven environments and excel at turning insights into actionable optimization to drive lead generation and ROI.

I’m seeking a Part-Time Paid Ads Specialist role to apply my budget allocation, targeting strategies, and full-funnel campaign optimization expertise to real-world digital marketing challenges. I communicate clearly in English, produce performance reports, and enjoy collaborating on creative execution to deliver measurable business impact.

  • 1 year's experience
  • Joined October 2025

Industry experience

  • Professional Services
  • Software & Internet
  • Retail
  • Media & Entertainment
  • Education

Work experience· 6 roles

Executive Paid Search and Social · IPG Media BrandsSep 2025 – Oct 2025 · 2 mos

Applied strong analytical skills to generate daily performance reports (MS Office/Excel and data visualization tools), extracting key insights for ongoing campaign optimization. Demonstrated deeper understanding of paid social platforms (Facebook, Instagram, LinkedIn) to inform strategy for Global Luxury B2B, European Automotive, and Fashion Brands. Managed PPC campaigns on Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads for high-value clients. Collaborated directly with the UK team for strategy alignment, smooth creative execution, and standardized reporting. Monitored and optimized campaign performance to maximize ROI and meet goals while maintaining industry best practices.

Executive Paid Search and Social · IPG MediaBrandsSep 2025 – Oct 2025 · 2 mos

Applied strong analytical skills to generate daily performance reports, driving ongoing optimization; demonstrated deep understanding of paid social channels (Facebook, Instagram, LinkedIn) to inform strategy for Global Luxury B2B, European Automotive, and Fashion Brands; Managed PPC campaigns on Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads for high-value clients; Collaborated with UK team for strategy alignment and standardized reporting; Monitored and optimized performance to maximize ROI while following best practices.

Executive Paid Search and Social · IPG MediaBrandsSep 2025 – Oct 2025 · 2 mos

Applied analytical skills to generate daily performance reports and extract insights for ongoing campaign optimization across Google, Microsoft, Facebook, Instagram, and LinkedIn. Led paid social and search campaigns for Global Luxury B2B, European Automotive, and Fashion brands; collaborated with UK team for strategy alignment, creative execution, and standardized reporting. Monitored performance to maximize ROI and achieve KPIs.

Business Analyst · Merkle Sokrati (Dentsu International)Dec 2023 – Oct 2025 · 1 yr 11 mos
Business Analyst · Merkle Sokrati (Dentsu International)Dec 2023 – Oct 2025 · 1 yr 11 mos
Business Analyst · Merkle Sokrati (Dentsu International)Dec 2023 – Oct 2025 · 1 yr 11 mos

Education· 10

MBA&E - Interdisciplinary Management · HTW Berlin (Hochschule für Technik und Wirtschaft Berlin)2025 – 2027
Bachelor of Technology in Mechanical Engineering · Vishwakarma Institute of Information Technology (VIIT), Pune2018 – 2022
MBA&E - Interdisciplinary Management · HTW Berlin (Hochschule für Technik und Wirtschaft Berlin)2025 – 2027
B.Tech. in Mechanical Engineering · Vishwakarma Institute of Information Technology (VIIT), Pune2018 – 2022

Certifications and awards· 15

Facebook Certified Media Buying Professional2030 – 2025
Google Ads Display Certification2030 – 2025
Google Ads Video Certification2030 – 2025
Google Ads Search Certification2030 – 2025

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