I'm Fernando Cortina, a dynamic marketing specialist with expertise in content creation, video production, and social strategy. I help brands grow audiences and engagement through data-driven planning and storytelling. I produce, direct, and edit video content for social media across interior design, real estate, fashion, and lifestyle clients; I led a successful interior-design social strategy achieving 47% growth and 22K followers in 18 months; I analyze performance data to improve ROI across campaigns, create strategic editorial calendars, and enhance visuals with Lightroom and Canva to ensure high-quality assets for digital platforms.

Fernando Cortina

I'm Fernando Cortina, a dynamic marketing specialist with expertise in content creation, video production, and social strategy. I help brands grow audiences and engagement through data-driven planning and storytelling. I produce, direct, and edit video content for social media across interior design, real estate, fashion, and lifestyle clients; I led a successful interior-design social strategy achieving 47% growth and 22K followers in 18 months; I analyze performance data to improve ROI across campaigns, create strategic editorial calendars, and enhance visuals with Lightroom and Canva to ensure high-quality assets for digital platforms.

Available to hire

I’m Fernando Cortina, a dynamic marketing specialist with expertise in content creation, video production, and social strategy. I help brands grow audiences and engagement through data-driven planning and storytelling.

I produce, direct, and edit video content for social media across interior design, real estate, fashion, and lifestyle clients; I led a successful interior-design social strategy achieving 47% growth and 22K followers in 18 months; I analyze performance data to improve ROI across campaigns, create strategic editorial calendars, and enhance visuals with Lightroom and Canva to ensure high-quality assets for digital platforms.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Content & Social Media Manager at Creative Concepts Agency
January 1, 2024 - October 3, 2025
Directed social strategy for six Berg Hospitality restaurants, Sky High for Kids, Public Content's brand, and the agency's Spanish-language account; achieved +36% growth for Annabelle Brasserie, +300% for Turner’s Cut, and +40K new followers across six accounts in under a year. Managed end-to-end social campaigns, content calendars, influencer partnerships, community engagement, and analytics to optimize reach, ROI, and brand visibility. Collaborated with creative teams to produce and refine video, photo, and copy assets, ensuring alignment with brand voice and data-driven strategy. Promoted within one year to senior role, overseeing account managers and leading the agency’s in-house program while mentoring team members to foster collaboration and innovation.
Content & Social Media Manager at Cartoon Hall Inc./ Miyh Design
January 1, 2022 - October 3, 2025
Produced, directed, and edited video content for social media across interior design, real estate, fashion, and lifestyle clients; led social strategy for an Interior Design client, achieving 47% growth and over 22K followers in 18 months; analyzed performance data to provide actionable insights and improve ROI across campaigns; created strategic editorial calendars outlining content themes, posting schedules, and audience targets.
Senior Content & Social Media Manager at Public Content
January 1, 2022 - Present
Promoted within one year to senior role; directed social strategy for six Berg Hospitality restaurants, Sky High for Kids, Public Content’s brand, and the agency’s Spanish-language account; achieved +36% growth for Annabelle Brasserie, +300% for Turner’s Cut, and +40K new followers across six accounts in under a year; manages end-to-end social campaigns, including content calendars, influencer partnerships, community engagement, and analytics to optimize reach, ROI, and brand visibility; collaborates with creative teams to produce and refine video, photo, and copy assets aligned with brand voice and data-driven strategy.

Education

Bachelor of Science in Fashion Design at The Art Institute of Houston
January 1, 2018 - January 1, 2020
Bachelor of Science in Retail Management & Marketing at The Art Institute of Houston
January 1, 2015 - January 1, 2018
Bachelor of Science in Fashion Design at The Art Institute of Houston
January 1, 2018 - January 1, 2020
Bachelor of Science in Retail Management & Marketing at The Art Institute of Houston
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Professional Services, Retail