I’m a results-driven Social Media & Digital Marketing professional with proven expertise in strategic content creation, paid advertising, brand management, and audience engagement across HR consultancy, healthcare, and media. I specialize in developing and executing multi-platform campaigns on Instagram, LinkedIn, Facebook, and YouTube that deliver measurable results, including strong engagement gains and improved lead generation. I thrive in collaborative environments, rely on analytics to guide decisions, and love storytelling that enhances brand visibility and supports business goals. In every role, I’m motivated by turning data into growth and building authentic connections with audiences. I’m excited to lead impactful campaigns as a Social Media Manager, optimize performance, and deliver strong ROI for the organization.

Shinto Manavalan

I’m a results-driven Social Media & Digital Marketing professional with proven expertise in strategic content creation, paid advertising, brand management, and audience engagement across HR consultancy, healthcare, and media. I specialize in developing and executing multi-platform campaigns on Instagram, LinkedIn, Facebook, and YouTube that deliver measurable results, including strong engagement gains and improved lead generation. I thrive in collaborative environments, rely on analytics to guide decisions, and love storytelling that enhances brand visibility and supports business goals. In every role, I’m motivated by turning data into growth and building authentic connections with audiences. I’m excited to lead impactful campaigns as a Social Media Manager, optimize performance, and deliver strong ROI for the organization.

Available to hire

I’m a results-driven Social Media & Digital Marketing professional with proven expertise in strategic content creation, paid advertising, brand management, and audience engagement across HR consultancy, healthcare, and media. I specialize in developing and executing multi-platform campaigns on Instagram, LinkedIn, Facebook, and YouTube that deliver measurable results, including strong engagement gains and improved lead generation. I thrive in collaborative environments, rely on analytics to guide decisions, and love storytelling that enhances brand visibility and supports business goals.

In every role, I’m motivated by turning data into growth and building authentic connections with audiences. I’m excited to lead impactful campaigns as a Social Media Manager, optimize performance, and deliver strong ROI for the organization.

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Language

English
Advanced
Malayalam
Advanced

Work Experience

Social Media Executive at Fine Global HR
December 1, 2023 - Present
Developed and executed comprehensive social media strategies across Instagram, LinkedIn, and Facebook, increasing brand visibility and engagement by 40%. Managed end-to-end content creation using Canva and Adobe Premiere Pro, ensuring consistent brand messaging and high audience appeal. Orchestrated paid advertising campaigns via Meta Ads and LinkedIn Ads, generating qualified leads for recruitment services and reducing cost-per-lead (CPL). Analyzed social media KPIs, insights, and trends to continuously optimize campaign performance, resulting in improved ROI and a stronger online presence. Collaborated with HR & recruitment teams on employer branding initiatives and integrated digital marketing efforts to strengthen client relationships and enhance brand reputation.
Social Media Executive at Prayatna | Child Development Centre
October 1, 2023 - October 4, 2025
Assisted in coordinating therapy programs and rehabilitation services for children and adults, ensuring individualized care and client satisfaction. Managed client scheduling, documentation, and service follow-ups, improving operational efficiency and patient experience. Collaborated with therapists, caregivers, and support staff to deliver holistic care solutions, enhancing treatment outcomes. Supported awareness campaigns, social media initiatives, and community programs, strengthening brand visibility and stakeholder engagement.
Assistant Media Manager & Journalist at Goodness News Media Pvt Ltd
May 1, 2023 - October 4, 2025
Developed and executed integrated media campaigns across print, digital, and broadcast platforms, strengthening brand awareness and audience reach. Researched, created, and edited journalistic content and features, ensuring accuracy, storytelling quality, and alignment with editorial standards. Collaborated with cross-functional teams and external partners to streamline content production, meet deadlines, and deliver impactful media outputs.

Education

Master of Arts in Journalism & Mass Communication at MG University
November 1, 2020 - August 1, 2022
Bachelor of Business Administration in Finance at Calicut University
June 1, 2016 - April 1, 2019

Qualifications

Certified In Social Media Marketing (SMM)
July 1, 2023 - October 4, 2025
Adobe Premiere Pro
January 11, 2030 - October 4, 2025
Canva Design
January 11, 2030 - October 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Education