I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising. I have successfully managed multi-brand accounts across KSA, UAE, and Lebanon, coordinating content calendars, brand storytelling, and high-impact campaigns that boost engagement and drive results. I excel at client communication and crafting data-driven strategies that align with business goals. In my day-to-day, I develop scroll-stopping visuals, captions, and brand stories; I leverage Meta Ads and Google Ads to optimize performance and deliver measurable outcomes. I thrive in collaborative settings, turning client briefs into creative, high-quality campaigns and continuous improvements.

Mendy Zwaytini

I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising. I have successfully managed multi-brand accounts across KSA, UAE, and Lebanon, coordinating content calendars, brand storytelling, and high-impact campaigns that boost engagement and drive results. I excel at client communication and crafting data-driven strategies that align with business goals. In my day-to-day, I develop scroll-stopping visuals, captions, and brand stories; I leverage Meta Ads and Google Ads to optimize performance and deliver measurable outcomes. I thrive in collaborative settings, turning client briefs into creative, high-quality campaigns and continuous improvements.

Available to hire

I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising. I have successfully managed multi-brand accounts across KSA, UAE, and Lebanon, coordinating content calendars, brand storytelling, and high-impact campaigns that boost engagement and drive results. I excel at client communication and crafting data-driven strategies that align with business goals.

In my day-to-day, I develop scroll-stopping visuals, captions, and brand stories; I leverage Meta Ads and Google Ads to optimize performance and deliver measurable outcomes. I thrive in collaborative settings, turning client briefs into creative, high-quality campaigns and continuous improvements.

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Work Experience

Account Manager at Boost Marketing Agency
August 1, 2023 - Present
Managed client accounts, overseeing the development and execution of strategic content plans and content calendars across multiple brands. Served as the primary point of contact for clients, ensuring clear communication, timely updates, and alignment with client goals. Developed creative content strategies, including visual concepts, slogans, captions, and hashtags, while collaborating with design teams for campaign execution. Handled customer service inquiries and maintained strong client relationships, addressing feedback and ensuring client satisfaction. Managed social media platforms, ensuring timely posting and high engagement rates. Conducted market research to refine content strategies and optimize results. Delivered high-quality content, including graphics, animation, and interactive posts, for social media and digital marketing.
Sales Associate at Pearl Brands
June 1, 2023 - October 4, 2025
Provided exceptional customer service to over 20 clients daily, and built excellent relationships with them. Demonstrated knowledge of market trends and consumer behavior to tailor sales approaches. Implemented visual merchandising strategies to enhance best selling products’ visibility, to attract and retain customer interest. Consistently achieved sales targets, contributing to store revenue growth. Leveraged marketing skills to understand client psychology, effectively upselling products to quickly reach target. Maintained extensive knowledge of luxury and premium brands, and offered styling advice. Mentored over 3 new team members, and enhancing training expertise. Utilized POS systems for seamless transactions, ensuring accuracy in cash handling and credit card sales of up to 2000$ daily.
Social Media Intern at LBCI Lebanon
June 1, 2022 - October 4, 2025
Developed and scheduled 50 social media posts per week, using marketing and advertising knowledge to craft viral and engaging content. Assisted in the backstage of shows, capturing and posting catchy photos as trailers to boost online engagement. Conducted research and presentations on industry trends and company operations, applying marketing principles to provide valuable insights. Collaborated with the marketing team to align social media strategies with overall brand goals. Monitored social media analytics to assess the effectiveness of posts and adjust strategies accordingly. Enhanced online presence and brand awareness through consistent and targeted social media efforts.
Receptionist at BodyBalance
June 1, 2022 - October 4, 2025
Greeted and welcomed customers, collecting necessary information for those enrolling in gym, pool, or dining services. Managed schedules and calendars for dietitians and personal trainers. Demonstrated strong communication, organization, and multitasking skills by receiving clients and providing guided tours. Assisted clients with inquiries and provided exceptional customer service. Collaborated with team members to ensure seamless operations and customer satisfaction.
Sales Associate at Pearl Brands
August 1, 2022 - June 1, 2023
Served 20+ customers daily while delivering high-quality luxury retail experiences. Achieved monthly targets consistently by applying consumer psychology and upselling techniques. Performed visual merchandising that increased product visibility and improved customer flow. Trained and mentored 3 new team members on sales and customer service. Handled POS transactions with accuracy, including daily credit card payments of up to $2,000.

Education

Bachelor of Arts in Advertising and Marketing at Notre Dame University, Louaize, Lebanon
January 1, 2021 - January 1, 2021
BA in Advertising & Marketing at Notre Dame University, Louaize, Lebanon
January 11, 2030 - January 1, 2021

Qualifications

Google Ads Certification
January 1, 2023 - October 4, 2025
Facebook Ads for Beginners
January 1, 2022 - October 4, 2025
Google Ads Certification
January 1, 2023 - January 14, 2026
Facebook Ads for Beginners
January 1, 2022 - January 14, 2026
Marketing Plan, Facebook & Instagram Ads — PROOF Academy
January 1, 2025 - January 14, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Other