MZ

Mendy Zwaytini

Available to hire

I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising.

About

I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising. I have successfully managed multi-brand accounts across KSA, UAE, and Lebanon, coordinating content calendars, brand storytelling, and high-impact campaigns that boost engagement and drive results. I excel at client communication and crafting data-driven strategies that align with business goals.

In my day-to-day, I develop scroll-stopping visuals, captions, and brand stories; I leverage Meta Ads and Google Ads to optimize performance and deliver measurable outcomes. I thrive in collaborative settings, turning client briefs into creative, high-quality campaigns and continuous improvements.

  • 4 years' experience
  • Joined October 2025

Industry experience

  • Professional Services
  • Media & Entertainment
  • Retail
  • Software & Internet
  • Other

Work experience· 5 roles

Account Manager · Boost Marketing AgencyAug 2023 – Present · 3 yrs 4 mos

Managed client accounts, overseeing the development and execution of strategic content plans and content calendars across multiple brands. Served as the primary point of contact for clients, ensuring clear communication, timely updates, and alignment with client goals. Developed creative content strategies, including visual concepts, slogans, captions, and hashtags, while collaborating with design teams for campaign execution. Handled customer service inquiries and maintained strong client relationships, addressing feedback and ensuring client satisfaction. Managed social media platforms, ensuring timely posting and high engagement rates. Conducted market research to refine content strategies and optimize results. Delivered high-quality content, including graphics, animation, and interactive posts, for social media and digital marketing.

Sales Associate · Pearl BrandsJun 2023 – Oct 2025 · 2 yrs 5 mos

Provided exceptional customer service to over 20 clients daily, and built excellent relationships with them. Demonstrated knowledge of market trends and consumer behavior to tailor sales approaches. Implemented visual merchandising strategies to enhance best selling products’ visibility, to attract and retain customer interest. Consistently achieved sales targets, contributing to store revenue growth. Leveraged marketing skills to understand client psychology, effectively upselling products to quickly reach target. Maintained extensive knowledge of luxury and premium brands, and offered styling advice. Mentored over 3 new team members, and enhancing training expertise. Utilized POS systems for seamless transactions, ensuring accuracy in cash handling and credit card sales of up to 2000$ daily.

Sales Associate · Pearl BrandsAug 2022 – Jun 2023 · 11 mos

Served 20+ customers daily while delivering high-quality luxury retail experiences. Achieved monthly targets consistently by applying consumer psychology and upselling techniques. Performed visual merchandising that increased product visibility and improved customer flow. Trained and mentored 3 new team members on sales and customer service. Handled POS transactions with accuracy, including daily credit card payments of up to $2,000.

Receptionist · BodyBalanceJun 2022 – Oct 2025 · 3 yrs 5 mos
Social Media Intern · LBCI LebanonJun 2022 – Oct 2025 · 3 yrs 5 mos

Education

Bachelor of Arts in Advertising and Marketing · Notre Dame University, Louaize, Lebanon2021
BA in Advertising & Marketing · Notre Dame University, Louaize, Lebanon2030 – 2021

Certifications and awards· 5

Google Ads Certification2023 – 2025
Facebook Ads for Beginners2022 – 2025
Google Ads Certification2023 – 2026
Facebook Ads for Beginners2022 – 2026

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