Mendy Zwaytini
I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising.
About
I am a creative and results-driven Marketing & Social Media Specialist with 3+ years of experience in content creation, social media management, and digital advertising. I have successfully managed multi-brand accounts across KSA, UAE, and Lebanon, coordinating content calendars, brand storytelling, and high-impact campaigns that boost engagement and drive results. I excel at client communication and crafting data-driven strategies that align with business goals.
In my day-to-day, I develop scroll-stopping visuals, captions, and brand stories; I leverage Meta Ads and Google Ads to optimize performance and deliver measurable outcomes. I thrive in collaborative settings, turning client briefs into creative, high-quality campaigns and continuous improvements.
- 4 years' experience
- Joined October 2025
Industry experience
- Professional Services
- Media & Entertainment
- Retail
- Software & Internet
- Other
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Work experience· 5 roles
Managed client accounts, overseeing the development and execution of strategic content plans and content calendars across multiple brands. Served as the primary point of contact for clients, ensuring clear communication, timely updates, and alignment with client goals. Developed creative content strategies, including visual concepts, slogans, captions, and hashtags, while collaborating with design teams for campaign execution. Handled customer service inquiries and maintained strong client relationships, addressing feedback and ensuring client satisfaction. Managed social media platforms, ensuring timely posting and high engagement rates. Conducted market research to refine content strategies and optimize results. Delivered high-quality content, including graphics, animation, and interactive posts, for social media and digital marketing.
Provided exceptional customer service to over 20 clients daily, and built excellent relationships with them. Demonstrated knowledge of market trends and consumer behavior to tailor sales approaches. Implemented visual merchandising strategies to enhance best selling products’ visibility, to attract and retain customer interest. Consistently achieved sales targets, contributing to store revenue growth. Leveraged marketing skills to understand client psychology, effectively upselling products to quickly reach target. Maintained extensive knowledge of luxury and premium brands, and offered styling advice. Mentored over 3 new team members, and enhancing training expertise. Utilized POS systems for seamless transactions, ensuring accuracy in cash handling and credit card sales of up to 2000$ daily.
Served 20+ customers daily while delivering high-quality luxury retail experiences. Achieved monthly targets consistently by applying consumer psychology and upselling techniques. Performed visual merchandising that increased product visibility and improved customer flow. Trained and mentored 3 new team members on sales and customer service. Handled POS transactions with accuracy, including daily credit card payments of up to $2,000.
Education
Certifications and awards· 5
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