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I'm Yi Guo, a digital marketing professional specializing in integrated campaign strategy, content planning, influencer and community marketing, paid media, and performance optimization. I turn audience insights into messaging and execution, coordinate cross-functional stakeholders, track KPIs, and drive engagement, growth, and campaign effectiveness in fast-paced digital environments. Currently pursuing an MSc in Marketing at University College Dublin, I bring hands-on experience from Tencent Games PUBG Mobile in Turkey, where I led multi-campaign launches and built influencer programs. My background includes internships at BlueFocus, TAL Education Group, and BLEO, where I supported campaigns, community operations, and creator partnerships. I’m passionate about digital storytelling, creator culture, and AI-assisted workflows, and I enjoy turning data and community feedback into tangible growth.…I'm Yi Guo, a digital marketing professional specializing in integrated campaign strategy, content planning, influencer and community marketing, paid media, and performance optimization. I turn audience insights into messaging and execution, coordinate cross-functional stakeholders, track KPIs, and drive engagement, growth, and campaign effectiveness in fast-paced digital environments. Currently pursuing an MSc in Marketing at University College Dublin, I bring hands-on experience from Tencent Games PUBG Mobile in Turkey, where I led multi-campaign launches and built influencer programs. My background includes internships at BlueFocus, TAL Education Group, and BLEO, where I supported campaigns, community operations, and creator partnerships. I’m passionate about digital storytelling, creator culture, and AI-assisted workflows, and I enjoy turning data and community feedback into tangible growth.

YI GUO

Marketing Strategist, Influencer Marketing Manager, Growth Marketer, +7

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I'm Yi Guo, a digital marketing professional specializing in integrated campaign strategy, content planning, influencer and community marketing, paid media, and performance optimization. I turn audience insights into messaging and execution, coordinate cross-functional stakeholders, track KPIs, and drive engagement, growth, and campaign effectiveness in fast-paced digital environments. Currently pursuing an MSc in Marketing at University College Dublin, I bring hands-on experience from Tencent Games PUBG Mobile in Turkey, where I led multi-campaign launches and built influencer programs. My background includes internships at BlueFocus, TAL Education Group, and BLEO, where I supported campaigns, community operations, and creator partnerships. I’m passionate about digital storytelling, creator culture, and AI-assisted workflows, and I enjoy turning data and community feedback into tangible growth.…I'm Yi Guo, a digital marketing professional specializing in integrated campaign strategy, content planning, influencer and community marketing, paid media, and performance optimization. I turn audience insights into messaging and execution, coordinate cross-functional stakeholders, track KPIs, and drive engagement, growth, and campaign effectiveness in fast-paced digital environments. Currently pursuing an MSc in Marketing at University College Dublin, I bring hands-on experience from Tencent Games PUBG Mobile in Turkey, where I led multi-campaign launches and built influencer programs. My background includes internships at BlueFocus, TAL Education Group, and BLEO, where I supported campaigns, community operations, and creator partnerships. I’m passionate about digital storytelling, creator culture, and AI-assisted workflows, and I enjoy turning data and community feedback into tangible growth.

Available to hire

I’m Yi Guo, a digital marketing professional specializing in integrated campaign strategy, content planning, influencer and community marketing, paid media, and performance optimization. I turn audience insights into messaging and execution, coordinate cross-functional stakeholders, track KPIs, and drive engagement, growth, and campaign effectiveness in fast-paced digital environments.

Currently pursuing an MSc in Marketing at University College Dublin, I bring hands-on experience from Tencent Games PUBG Mobile in Turkey, where I led multi-campaign launches and built influencer programs. My background includes internships at BlueFocus, TAL Education Group, and BLEO, where I supported campaigns, community operations, and creator partnerships. I’m passionate about digital storytelling, creator culture, and AI-assisted workflows, and I enjoy turning data and community feedback into tangible growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Beginner

Work Experience

Creative Strategy & Content Localization at Tencent Games (Shenzhen) – Overseas Publishing (PUBG Mobile)

August 31, 2025 - October 4, 2025

Led 30+ integrated campaigns for new features and monetization in Turkey, each averaging 10M+ views and 500K engagements. Optimized campaign timing by aligning promotions with global trends, local holidays, and version launches to maximize visibility and engagement. Executed GTM launch of a new gameplay mode, boosting DAU from 40K to 70K (all-time high), with a later rollout sustaining 50K+ DAU and best day-1 participation across three versions. Built and managed influencer and UGC ecosystems; initiated influencer category trials, competitor campaigns, and cross-industry outreach, yielding 9.5K submissions (30x prior campaigns) and 90M+ views. Led media and business development collaborations (Xiaomi POCO, TikTok GIP, TikTok Live campaigns), generating over 200M views and enhancing PUBG Mobile’s brand in Turkey. Managed campaign budgets (15K-60K per project), tracked KPIs, and conducted quarterly reviews; implemented risk mitigation to ensure timely delivery and performance.

Account Executive Intern at BlueFocus

April 30, 2024 - October 4, 2025

Executed multiple Tencent Games marketing campaigns, including the High Energy Hero S3 version gameplay promotion and Game for Peace x Nailang collaboration. Delivered on-time launches, secured strong visibility among target audiences, and analyzed campaign performance against KPIs to drive actionable optimizations. Collaborated with internal teams, clients, and influencers to maintain alignment and efficiency.

Community Operation Intern at TAL Education Group

November 30, 2023 - October 4, 2025

Social Media & Content Management: Independently managed the official RED account, growing followers and boosting engagement. Community Operations: Supported 165 community groups with activation campaigns and creative assets. Product Promotion & User Activation: Co-led a Word-of-Mouth Ambassador campaign, driving 100+ user-generated posts and contributing to higher course renewals via tailored engagement strategies.

Influencer Marketing Intern at BLEO Ltd

August 31, 2023 - October 4, 2025

Influencer Collaboration & Brand Exposure: Designed and executed KOL/KOC partnerships onboarding 150+ creators, expanding reach and brand visibility. Content Quality & Messaging: Refined influencer content to align with brand voice, contributing to increased sales by 40%+ and a 70%+ rise in official account engagement. Performance Tracking & Optimization: Monitored campaigns in real time, analyzed metrics, and adjusted media strategy to maximize ROI.

Creative Strategy & Content Localization at Tencent Games (Shenzhen), Overseas Publishing (PUBG Mobile)

August 31, 2025 - October 4, 2025

Led 30+ integrated campaigns for new features and monetization in Turkey, averaging 10M+ views and 500K engagements per campaign. Optimized timing by aligning promotions with global trends, local holidays, and version launches. Spearheaded GTM for a new gameplay mode, boosting DAU to 70K and achieving a record day-1 participation rate across three versions. Built a sustainable influencer & UGC ecosystem, with 9.5K submissions and 90M+ views across a flagship campaign.

Account Executive Intern at BlueFocus

April 30, 2024 - October 4, 2025

Executed multiple Tencent Games marketing campaigns, including high-visibility partnerships and collaboration initiatives. Analyzed performance against KPIs and implemented optimization plans to improve ad engagement. Coordinated with internal teams, clients, and influencers to ensure smooth execution.

Community Operation Intern at TAL Education Group

November 30, 2023 - October 4, 2025

Managed the official RED account and 165 community groups, growing engagement through creative scripts and mini-campaigns. Supported instructors to achieve an 85% course renewal rate and co-led the Word-of-Mouth Ambassador campaign generating 100+ user-generated posts, feeding product feedback for iteration.

Influencer Marketing Intern at BLEO Ltd

August 31, 2023 - October 4, 2025

Designed and executed KOL/KOC partnership strategies, onboarding 150+ creators aligned with brand positioning. Guided content and messaging with influencers, resulting in a 40%+ increase in sales and 70% higher official account engagement. Monitored campaign performance in real time to optimize ROI.

Creative Strategy & Content Localization at Tencent Games (Shenzhen), Overseas Publishing (PUBG Mobile)

August 31, 2025 - October 4, 2025

Led 30+ integrated campaigns for new features and monetization in Turkey, each averaging 10M+ views and 500K engagements. Optimized campaign timing by aligning promotions with global trends, local holidays, and version launches. Spearheaded go-to-market for a new gameplay mode, boosting DAU from 40K to 70K; full-scale rollout achieved 50K+ DAU across three versions with record day-1 participation. Built and managed a sustainable influencer/UGC ecosystem, with a flagship campaign generating 9.5K submissions (30x prior) and 90M+ views. Led high-impact media/BD collaborations (Xiaomi POCO, TikTok GIP, TikTok Live Ranking Campaigns) with 200M+ views and strengthened PUBG Mobile’s brand in Turkey. Managed campaign budgets (15K-60K), tracked KPIs, set 20% YoY growth targets, and conducted quarterly reviews. Resolved risks by adjusting strategy to market shifts to ensure timely delivery.

Account Executive Intern at BlueFocus

April 30, 2024 - October 4, 2025

Executed Tencent Games campaigns (e.g., High Energy Hero S3 version gameplay promotion; Game for Peace x Nailang collaboration). Delivered on-time launches, achieved strong visibility, and performed data-driven optimization to improve ad engagement and meet client expectations. Collaborated closely with internal teams, clients, and influencers to maintain alignment and efficiency.

Community Operations Intern at TAL Education Group

November 30, 2023 - October 4, 2025

Managed the official RED account, growing followers and driving engagement. Coordinated 165 community groups, activated user participation through creative scripts and mini-campaigns. Supported instructors to achieve an 85% course renewal rate via tailored engagement strategies. Co-led the Word-of-Mouth Ambassador campaign, generating 100+ user-generated posts and expanding positive product exposure; synthesized feedback to inform product iterations.

Influencer Marketing Intern at BLEO Ltd

August 31, 2023 - October 4, 2025

Designed and executed KOL/KOC partnership strategies, onboarding 150+ creators aligned with brand positioning, expanding reach and brand visibility. Supported influencers in refining content and messaging to align with brand voice, improving post quality, and driving sales and engagement. Monitored campaigns in real time, analyzed metrics, and adjusted media strategies to maximize ROI.

Integrated Campaign Strategy Manager at Tencent Games, Game Publishing (PUBG Mobile)

July 1, 2020 - August 31, 2025

Led 30+ integrated campaigns for new features and monetization in Turkey, averaging 10M+ views and 500K engagements per campaign. Optimized campaign timing by aligning promotions with global trends, local holidays, and version launches, significantly maximizing visibility and user engagement. Managed user acquisition and onboarding education, cross-functional collaboration, and KPI tracking; oversaw paid media and partnerships to drive growth.

Account Executive Intern at BlueFocus (Shenzhen)

January 1, 2024 - April 30, 2024

Supported multiple Tencent Games marketing campaigns (e.g., High Energy Hero, Game for Peace × Nailang), coordinating assets, timelines, and stakeholder communication to ensure smooth launches. Evaluated campaign performance against KPIs and delivered actionable optimization plans. Coordinated with internal teams, clients, and influencers to maintain alignment and efficiency.

Community Operations Intern at TAL Education Group Ltd (Shenzhen)

August 20, 2023 - November 1, 2023

Managed the official RED account content planning, copywriting, and posting, growing to 1K+ followers and delivering the platform's first breakout post. Supported communications for 165 community groups, adapting tone and messaging, responding to routine queries, and coordinating internal information sharing. Consolidated user feedback into clear insights to support service improvements and retention outcomes.

Influencer Marketing Intern at BLEO Ltd (Shenzhen)

April 1, 2023 - August 31, 2023

Designed and executed KOL/KOC partnership strategies, onboarding 150+ creators aligned with brand positioning, expanding reach and brand visibility. Supported influencers in refining content and messaging to align with brand voice, producing high-quality posts that increased sales by 40% and boosted official account engagement by 70%. Monitored influencer campaign performance in real time; analyzed interaction metrics and adjusted media strategy to maximize ROI.