YI GUO

Led 30+ integrated campaigns for new features and monetization in Turkey, each averaging 10M+ views and 500K engagements. Optimized campaign timing by aligning promotions with global trends, local holidays, and version launches. Spearheaded go-to-market for a new gameplay mode, boosting DAU from 40K to 70K; full-scale rollout achieved 50K+ DAU across three versions with record day-1 participation. Built and managed a sustainable influencer/UGC ecosystem, with a flagship campaign generating 9.5K submissions (30x prior) and 90M+ views. Led high-impact media/BD collaborations (Xiaomi POCO, TikTok GIP, TikTok Live Ranking Campaigns) with 200M+ views and strengthened PUBG Mobile’s brand in Turkey. Managed campaign budgets (15K-60K), tracked KPIs, set 20% YoY growth targets, and conducted quarterly reviews. Resolved risks by adjusting strategy to market shifts to ensure timely delivery.

Led 30+ integrated campaigns for new features and monetization in Turkey, averaging 10M+ views and 500K engagements per campaign. Optimized timing by aligning promotions with global trends, local holidays, and version launches. Spearheaded GTM for a new gameplay mode, boosting DAU to 70K and achieving a record day-1 participation rate across three versions. Built a sustainable influencer & UGC ecosystem, with 9.5K submissions and 90M+ views across a flagship campaign.

Led 30+ integrated campaigns for new features and monetization in Turkey, each averaging 10M+ views and 500K engagements. Optimized campaign timing by aligning promotions with global trends, local holidays, and version launches to maximize visibility and engagement. Executed GTM launch of a new gameplay mode, boosting DAU from 40K to 70K (all-time high), with a later rollout sustaining 50K+ DAU and best day-1 participation across three versions. Built and managed influencer and UGC ecosystems; initiated influencer category trials, competitor campaigns, and cross-industry outreach, yielding 9.5K submissions (30x prior campaigns) and 90M+ views. Led media and business development collaborations (Xiaomi POCO, TikTok GIP, TikTok Live campaigns), generating over 200M views and enhancing PUBG Mobile’s brand in Turkey. Managed campaign budgets (15K-60K per project), tracked KPIs, and conducted quarterly reviews; implemented risk mitigation to ensure timely delivery and performance.