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I'm Usama Adeel, a digital marketing specialist with a proven track record in SEO and growth. I build and lead SEO programs from scratch, driving revenue, improving search performance, and delivering quantifiable results across B2B and consumer brands. My approach blends technical SEO, content strategy, and CRO to boost traffic, conversions, and brand visibility. I'm experienced in leading international teams, managing migrations for large React-based sites, and running local SEO campaigns. I enjoy working with Google Ads, PR-driven link building, and cross-functional collaboration with product and content teams. I thrive on data, experimentation, and continuous improvement to help startups scale.…I'm Usama Adeel, a digital marketing specialist with a proven track record in SEO and growth. I build and lead SEO programs from scratch, driving revenue, improving search performance, and delivering quantifiable results across B2B and consumer brands. My approach blends technical SEO, content strategy, and CRO to boost traffic, conversions, and brand visibility. I'm experienced in leading international teams, managing migrations for large React-based sites, and running local SEO campaigns. I enjoy working with Google Ads, PR-driven link building, and cross-functional collaboration with product and content teams. I thrive on data, experimentation, and continuous improvement to help startups scale.

Usama Adeel

Digital Marketer, Growth Marketer, Marketing Strategist, +6

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I'm Usama Adeel, a digital marketing specialist with a proven track record in SEO and growth. I build and lead SEO programs from scratch, driving revenue, improving search performance, and delivering quantifiable results across B2B and consumer brands. My approach blends technical SEO, content strategy, and CRO to boost traffic, conversions, and brand visibility. I'm experienced in leading international teams, managing migrations for large React-based sites, and running local SEO campaigns. I enjoy working with Google Ads, PR-driven link building, and cross-functional collaboration with product and content teams. I thrive on data, experimentation, and continuous improvement to help startups scale.…I'm Usama Adeel, a digital marketing specialist with a proven track record in SEO and growth. I build and lead SEO programs from scratch, driving revenue, improving search performance, and delivering quantifiable results across B2B and consumer brands. My approach blends technical SEO, content strategy, and CRO to boost traffic, conversions, and brand visibility. I'm experienced in leading international teams, managing migrations for large React-based sites, and running local SEO campaigns. I enjoy working with Google Ads, PR-driven link building, and cross-functional collaboration with product and content teams. I thrive on data, experimentation, and continuous improvement to help startups scale.

Available to hire

I’m Usama Adeel, a digital marketing specialist with a proven track record in SEO and growth. I build and lead SEO programs from scratch, driving revenue, improving search performance, and delivering quantifiable results across B2B and consumer brands. My approach blends technical SEO, content strategy, and CRO to boost traffic, conversions, and brand visibility.

I’m experienced in leading international teams, managing migrations for large React-based sites, and running local SEO campaigns. I enjoy working with Google Ads, PR-driven link building, and cross-functional collaboration with product and content teams. I thrive on data, experimentation, and continuous improvement to help startups scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Beginner

Urdu

Fluent

Work Experience

SEO Specialist at Mentalyc

July 1, 2022 - Present

Led the SEO strategy from the ground up, driving company revenue from $0 to $150k within 2 years solely through SEO efforts. Executed digital PR campaigns that secured backlinks and brand mentions from Forbes, Healthline, BBC, Yahoo, CNN and many more. Conducted in-depth keyword research and content planning, resulting in a consistent increase in traffic and high-quality conversions. Managed and optimized conversion rate optimization (CRO) efforts to improve user experience and increase conversion rates. Collaborated with content and product teams to optimize site architecture and content for better search performance. Implemented technical SEO best practices, enhancing site speed and mobile optimization. Monitored and reported on performance metrics, driving continuous improvement. Led the content team, ensuring alignment with SEO goals and strategic content planning.

SEO Specialist at Tripshepherd

February 1, 2025 - October 4, 2025

Implemented comprehensive SEO strategies that increased organic traffic and tour bookings within 3 months. Conducted in-depth keyword research to target high-traffic, low-competition terms. Successfully managed the migration from SeeSight-Tours.com to Tripshepherd.com (React-based large website), leading to full recovery of traffic and keywords within 4 months. Conducted technical SEO audits to identify and fix website issues. Executed link-building strategies using HARO and other platforms, securing high-quality backlinks and improving domain authority. Led and trained the SEO and Content team to implement best practices and innovative strategies. Created and optimized content that aligned with current SEO best practices. Spearheaded local SEO initiatives to boost local search rankings and engagement, optimizing Google Business Profiles, landing pages for every city, and local content strategies for enhanced visibility.

Senior SEO Executive at Skyscrapers Digital Marketing Agency

February 1, 2022 - October 4, 2025

Led SEO initiatives that increased organic search traffic for multiple client websites. Managed and directed projects across different countries and niches. Conducted extensive guest post outreach to build quality backlinks. Developed and implemented comprehensive content strategies. Performed Pinterest SEO and keyword research to support multi-platform growth. Conducted comprehensive keyword research to support SEO campaigns and enhance client visibility. Leveraged data analysis to track KPIs and report on performance improvements. Enhanced client website structures for better indexation and performance.

SEO Specialist at Mentalyc

July 2, 2022 - Present

Led the SEO strategy from the ground up, driving revenue from $0 to $150k within 2 years through SEO. Executed digital PR campaigns securing backlinks and brand mentions from Forbes, Healthline, BBC, Yahoo, CNN. Conducted keyword research and content planning, improving traffic and conversions. Managed CRO efforts, optimized site architecture and technical SEO for speed and mobile. Collaborated with content and product teams and led the content team to align with SEO goals.

SEO Specialist at Tripshepherd, Travel

February 1, 2025 - October 4, 2025

Implemented comprehensive SEO strategies increasing organic traffic and tour bookings within 3 months. Conducted in-depth keyword research for high-traffic terms. Managed the migration from Seesight-Tours.com to Tripshepherd.com (React-based large site), achieving full recovery of traffic and keywords within 4 months. Conducted technical SEO audits, executed HARO-based link-building, and led the SEO and Content teams. Created and optimized content aligned with SEO best practices and led local SEO initiatives (Google Business Profiles, city landing pages).

Senior SEO Executive at Skyscrapers, Digital Marketing Agency

February 1, 2022 - October 4, 2025

Led SEO initiatives for multiple client websites across languages and niches. Conducted guest post outreach, developed content strategies, and performed Pinterest SEO. Executed extensive keyword research, improved site structures for indexation and performance, and conducted technical audits. Managed KPI reporting and trained SEO and content teams to implement best practices.

SEO Specialist at Mentalyc

July 1, 2022 - Present

Led the SEO strategy from the ground up, driving company revenue from $0 to $150k within 2 years solely through SEO efforts. Executed digital PR campaigns securing backlinks and brand mentions from Forbes, Healthline, BBC, Yahoo, CNN, and others. Conducted keyword research and content planning, increasing traffic and high-quality conversions. Managed CRO efforts, improved site architecture and performance, and positioned Mentalyc among top startups. Implemented technical SEO, speeding site and mobile optimization. Monitored performance metrics and led the content team to align with SEO goals.

SEO Specialist at Tripshepherd

February 1, 2025 - October 5, 2025

Implemented comprehensive SEO strategies increasing organic traffic and tour bookings within 3 months. Conducted keyword research for high-traffic, low-competition terms. Managed migration from Seesight-Tours.com to Tripshepherd.com for a React-based site, achieving full recovery of traffic and keywords within 4 months. Conducted technical SEO audits, executed link-building (HARO & others) to secure quality backlinks and improve domain authority. Trained SEO and Content teams, created optimized content aligned with best practices, and led local SEO initiatives including Google Business Profiles and city-specific pages.

Senior SEO Executive at Skyscrapers, Digital Marketing Agency

February 1, 2022 - October 5, 2025

Led SEO initiatives increasing organic search traffic across client websites. Managed multi-country, multi-language projects. Conducted extensive guest post outreach for backlinks, developed comprehensive content strategies, and performed Pinterest SEO and keyword research to support multi-platform growth. Tracked KPIs and reported performance improvements; enhanced client and company site structures for better indexation and performance.