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I design with one goal in mind: to make the audience stop, understand, and want the product. My process always starts with a moodboard and a competitive audit so I can find the edge that makes a brand worth noticing. I handle the detail work last, but it matters most—I’m the honest read colleagues come to when they need to know whether a design actually lands with the client. I have 5 years of experience from Publicis Groupe India, where I worked across 15+ campaigns for brands including Lakmé, Pond’s, Vaseline, St. Ives, and ITC Hotels while leading a small creative team and staying close to execution. Now based in Singapore, I’m looking for a role where design is taken seriously and where creative direction, clarity, and performance all matter.…I design with one goal in mind: to make the audience stop, understand, and want the product. My process always starts with a moodboard and a competitive audit so I can find the edge that makes a brand worth noticing. I handle the detail work last, but it matters most—I’m the honest read colleagues come to when they need to know whether a design actually lands with the client. I have 5 years of experience from Publicis Groupe India, where I worked across 15+ campaigns for brands including Lakmé, Pond’s, Vaseline, St. Ives, and ITC Hotels while leading a small creative team and staying close to execution. Now based in Singapore, I’m looking for a role where design is taken seriously and where creative direction, clarity, and performance all matter.

Hansika Thakur

Creative Director, Graphic Designer, Art Director, +4

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I design with one goal in mind: to make the audience stop, understand, and want the product. My process always starts with a moodboard and a competitive audit so I can find the edge that makes a brand worth noticing. I handle the detail work last, but it matters most—I’m the honest read colleagues come to when they need to know whether a design actually lands with the client. I have 5 years of experience from Publicis Groupe India, where I worked across 15+ campaigns for brands including Lakmé, Pond’s, Vaseline, St. Ives, and ITC Hotels while leading a small creative team and staying close to execution. Now based in Singapore, I’m looking for a role where design is taken seriously and where creative direction, clarity, and performance all matter.…I design with one goal in mind: to make the audience stop, understand, and want the product. My process always starts with a moodboard and a competitive audit so I can find the edge that makes a brand worth noticing. I handle the detail work last, but it matters most—I’m the honest read colleagues come to when they need to know whether a design actually lands with the client. I have 5 years of experience from Publicis Groupe India, where I worked across 15+ campaigns for brands including Lakmé, Pond’s, Vaseline, St. Ives, and ITC Hotels while leading a small creative team and staying close to execution. Now based in Singapore, I’m looking for a role where design is taken seriously and where creative direction, clarity, and performance all matter.

Available to hire

I design with one goal in mind: to make the audience stop, understand, and want the product. My process always starts with a moodboard and a competitive audit so I can find the edge that makes a brand worth noticing. I handle the detail work last, but it matters most—I’m the honest read colleagues come to when they need to know whether a design actually lands with the client.

I have 5 years of experience from Publicis Groupe India, where I worked across 15+ campaigns for brands including Lakmé, Pond’s, Vaseline, St. Ives, and ITC Hotels while leading a small creative team and staying close to execution. Now based in Singapore, I’m looking for a role where design is taken seriously and where creative direction, clarity, and performance all matter.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Intermediate

Language

English

Fluent

Hindi

Intermediate

Work Experience

Design Lead at Publicis Media India (Mumbai → Singapore)

July 1, 2024 - October 1, 2025

Ran creative on Lakmé, Pond's, Vaseline, St. Ives, and ITC Hotels across 15+ campaigns per year covering product launches, sale events, and always-on content. Led a team of 3 designers and 2 writers—managed briefs, reviewed work, and maintained consistent quality before client delivery. Art directed photography for Lakmé and Pond's, including competitor moodboards, visual references, and photographer briefing for composition and mood. Worked with the media team after each campaign to analyze performance and feed learnings into the next brief. Began integrating AI-assisted workflows (ChatGPT for brief development, Gemini for visual research, Canva AI for rapid mock-ups) to save time while preserving execution quality.

Design Lead at Publicis Media

July 1, 2024 - Present

Leading creative direction for performance-driven campaigns and brand storytelling across ITC Hotels, Lakmé, Pond’s, Vaseline, and St. Ives.

Sr. Graphic Designer at Aditya Birla Group (Client work for ITC Hotels, Lakmé, Pond’s, Vaseline, St. Ives)

July 1, 2024 - October 5, 2025

Conceptualised and delivered digital campaigns and performance creative for multiple clients.

Senior Graphic Designer at Aditya Birla Group

July 1, 2024 - October 5, 2025

Conceptualised and delivered digital campaigns and performance creatives for clients like ITC Hotels, Lakmé, Pond’s, Vaseline, and St Ives.

Design Lead at Publicis Media

July 1, 2024 - Present

Lead creative direction for performance-driven campaigns and brand storytelling across ITC Hotels, Lakmé, Pond’s, Vaseline, and St Ives.

Senior Graphic Designer at Publicis Media India

September 1, 2022 - July 1, 2024

Designed across campaign formats including Instagram carousels, Facebook ads, Stories, web banners, EDMs, and e-commerce assets for Nykaa and Myntra. Created animated GIFs and short-form motion in After Effects and cut/formatted video in Premiere Pro for platform-specific delivery. Handled print-to-digital adaptation by rebuilding brand assets to match each platform’s specifications instead of resizing. Supported five or more product launches per year by prioritizing fast execution while ensuring work remained aligned to brand guidelines.

Designer at Tonic Worldwide

September 1, 2022 - October 5, 2025

Design-focused role delivering campaigns and brand visuals.

UI/UX & Digital Designer at Tonic Worldwide

November 1, 2021 - September 1, 2022

Designed internal admin dashboard UI for Aditya Birla Group (order management, inventory, operations) using user flows and wireframes through to production-ready interface screens. Built e-commerce UI for Navyasa by Aditya Birla, modernizing a premium saree brand while keeping it shoppable and premium in tone. Designed admin and user interface for Gourmet Hub Dubai, including order flows, tracking screens, and inventory management.

User Experience Designer at AWL Inc.

November 1, 2020 - October 1, 2021

Delivered UX design across client projects including wireframes, user flows, prototypes, and interface screens using Figma, Adobe XD, and Illustrator. Maintained a user-centred approach focused on real user behavior and interaction patterns.

User Interface Designer at Augle AI

November 1, 2019 - June 1, 2020

Designed interfaces for AI-powered digital products. Produced high-fidelity mockups and production assets in Figma, Sketch, and Adobe Suite within established design systems and brand guidelines.