Joyce Lee

Digital Media Manager at Manchester Media Trophy

Overseeing day-to-day delivery and optimization of all PPC accounts across the business using SA360; conducting keyword research, ad copy creation, and ongoing optimization; tracking and analyzing performance data; maintaining high CPC efficiency and conversion rates; collaborating with the marketing team to align paid media with brand goals; generating detailed client reports and insights; leading cross-channel strategy and optimization.

Senior Paid Search Executive at Manchester Media Trophy

Supported paid search campaigns to meet and exceed client KPIs; performed keyword research, ad copy testing, bid management, and budget allocation; implemented A/B tests; optimized campaigns across Google Ads, Bing, and GDN; prepared performance reports for stakeholders.

Paid Search Executive at Sheffield (Remote)

Managed paid search campaigns for remote clients; conducted keyword research, ad copy creation, and bid optimization; achieved strong client satisfaction; implemented ad extensions; collaborated with creative teams to improve ad quality and performance.

Digital Performance Specialist at New iMedia

Developed and executed digital performance strategies across search and social channels; performed data analysis, A/B tests, and conversion rate optimization; collaborated with design and content teams to improve campaign performance.

Paid Media Specialist at SFS Media

Managed paid media campaigns; optimized across platforms (Google Ads, Facebook Ads, GDN); delivered strong ROI; performed performance analysis and reporting; supported client onboarding and ongoing optimization.

Digital Media Manager at Manchester Media Group

Oversee digital marketing campaigns across paid search, social, and display channels. Manage budget allocation, performance tracking, and optimization to drive engagement and conversions. Collaborate with cross-functional teams to align marketing activities with business objectives.