Available to hire
I’m Boushra K. Alameh, an innovative and motivated social media specialist with hands-on experience creating content and managing the online presence of brands. I excel at developing trend-aware social media accounts across platforms, building active communities, and driving meaningful traffic.
I love crafting engaging campaigns for users, collaborating with influencers and cross-functional teams to boost visibility and conversions, and continuously learning the latest digital marketing trends to keep brands competitive in dynamic markets like KSA and UAE.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Marketing Consultant at ValeoHealth.me
October 1, 2023 - October 5, 2025Develop tailored content for social media platforms (primarily for accounts in KSA & UAE). Design and execute email campaigns with a focus on engagement and conversions. Manage public relations efforts and collaborate with influencers to increase brand visibility. Craft engaging blogs to strengthen brand presence and SEO. Monitor and evaluate performance metrics for social media, email campaigns, and blogs, refining strategies for growth. Track partnership agreements and related tasks, ensuring timely delivery. Stay updated on the latest digital marketing trends and adapt strategies to maintain competitive advantage.
Social Media Executive at TBWA RAAD DUBAI
May 1, 2023 - October 5, 2025Develop and implement social media strategies aligned with business goals. Create and curate engaging content for platforms (text, images, videos). Monitor and analyze social media metrics to inform data-driven decisions. Collaborate with marketing, communications, and customer service teams to ensure cohesive brand presence. Engage with followers and respond to comments/messages promptly. Stay current with trends and best practices to continually enhance the company’s social media strategy.
Social Media Executive at Omnicom Media Group
July 1, 2022 - October 5, 2025Manage account presence on social media; handle client/agency relations, set monthly goals, and communicate briefs to the team. Pitch new social media strategies and develop comprehensive digital media plans covering content creation. Lead brainstorming sessions with the creative team; create monthly content calendars. Produce social media content in English; oversee live coverage briefs for photographers and creative directors; curate influencer lists with planning team. Generate daily/weekly/monthly performance reports and conduct campaign/event ideation. Deliver monthly performance, social listening, and influencer campaign reports.
Social Media Specialist at AWORLD IT (Arab world for innovation and technology)
November 1, 2021 - October 5, 2025Responsible for managing three main Financial/Tax social media accounts. Develop social media content plans aligned with the company’s brand identity. Develop a business model/study for a financial application (Matensa App). Create meaningful content across platforms, improving customer engagement and promoting campaigns. Develop and manage influencer programs, train new employees/social media interns, and run social promotions. Monitor monthly content calendars with the marketing team; optimize accounts and track website traffic and user feedback. Collaborate with internal teams to create landing pages and improve user experience; apply end-to-end analytics across channels.
Digital Account Coordinator at Mindfield Digital
March 1, 2020 - October 5, 2025Build and maintain long-term client relationships; provide frequent updates to Account Manager on campaigns, performance, and platform usage. Create and influence marketing collateral; support Community Management roles; deliver monthly Content Calendars; maintain KPIs for campaigns and hold teams accountable. Communicate with Saudi-based clients (Wellness/Gym/Food/E-commerce) to identify goals and relay them to the team for target achievement. Develop activation campaigns; assist in data analysis and provide metrics-based recommendations to internal teams and clients.
Marketing Consultant at ValeoHealth.me
October 1, 2023 - October 5, 2025Develop tailored content for social media platforms (primarily for accounts in KSA & UAE). Design and execute email campaigns to boost engagement and conversions. Manage public relations efforts and foster collaborations with influencers to increase brand visibility. Craft engaging blogs to strengthen the brand's online presence and SEO positioning. Monitor and evaluate performance metrics for social media, email campaigns, and blogs, refining strategies for growth. Track and ensure the delivery of partnership agreements and associated tasks. Stay updated with the latest digital marketing trends to remain competitive in the market.
Social Media Executive at TBWA RAAD DUBAI
May 1, 2023 - October 5, 2025Develop and implement social media strategies that align with business goals. Create and curate engaging and relevant content for social media platforms. Monitor and analyze social media metrics to track campaign effectiveness and inform data-driven decisions. Collaborate with cross-functional teams to ensure a cohesive brand presence. Engage with followers and respond to comments and messages in a timely manner. Stay up-to-date with the latest social media trends and best practices and incorporate them into the strategy.
Social Media Executive at Omnicom Media Group
July 1, 2022 - October 5, 2025Manage account presence on social media and handle client/agency relations by aligning briefs with team execution. Pitch new social media strategies and build comprehensive digital media plans. Lead brainstorming with the creative team and create monthly Content Calendars. Produce English social media content and live coverage briefs for photographers and creative directors. Compile influencer lists with planning support and deliver monthly performance, social listening, and influencer campaign reports. Drive campaign and event ideation and manage day-to-day team tasks and communications with leadership.
Social Media Specialist at AWORLD IT (Arab world for innovation and technology)
November 1, 2021 - October 5, 2025Responsible for managing three main Financial/Tax social media accounts. Develop social media content plans aligned with the brand identity. Contributed to a business model study for a financial application “Matensa App.” Train new employees/social media interns. Develop and manage influencer programs and events. Lead data analysis and optimize landing pages to improve user experience. Collaborate with internal teams to ensure brand goals are delivered and utilize end-to-end analytics to evaluate the customer journey.
Digital Account Coordinator at Mindfield Digital
March 1, 2020 - October 5, 2025Build long-term relationships with clients and deliver frequent updates to Account Manager on campaigns, performance, and platform usage. Create and influence marketing collateral; manage Community Management roles; deliver monthly Content Calendars; maintain KPIs for all client campaigns and hold the team accountable. Communicate with Saudi-based clients (Wellness/Gym/Food/E-commerce) to identify goals and align with the team. Develop activation campaigns and assist in data analysis with metrics-based recommendations.
Marketing Consultant at ValeoHealth.me
October 1, 2023 - October 27, 2025Developed tailored content for social media platforms targeting accounts in KSA & UAE; designed and executed email campaigns to optimize engagement and conversion; managed public relations efforts and influencer collaborations to boost brand visibility; crafted blogs to strengthen online presence and SEO; monitored performance metrics across social media, email, and blogs and refined strategies for growth; tracked partnership deliverables and ensured timely delivery; stayed updated with digital marketing trends to remain competitive.
Social Media Executive at TBWA RAAD DUBAI
May 1, 2023 - October 27, 2025Developed and implemented social media strategies aligned with business goals; created and curated engaging content for social platforms; monitored analytics to inform data-driven decisions; collaborated with marketing, communications, and customer service teams to ensure a cohesive brand presence; engaged with followers and responded to comments and messages promptly; stayed current with trends and best practices and incorporated them into the strategy.
Social Media Executive at Omnicom Media Group
July 1, 2022 - October 27, 2025Managed account presence on social media; maintained client/agency relations and clarified monthly requirements; pitched new social media strategies and built comprehensive digital media plans; conducted brainstorming sessions with the creative team; created monthly content calendars and English-language content; organized live coverage briefs for photographers; built influencer lists with planning team; produced monthly performance reports and social listening insights; ideated campaigns and events; coordinated day-to-day tasks and deliverables with seniors.
Social Media Specialist at AWORLD IT (Arab World for Innovation and Technology)
November 1, 2021 - October 27, 2025Managed three main financial/tax social media accounts; developed content plans aligned with the brand identity; developed a business model/study for a financial application Matensa App; created consistent, meaningful content across platforms; developed and managed influencer programs; trained new employees/social media interns; led social media promotions; coordinated monthly content calendars; optimized accounts and tracked website traffic and user feedback; collaborated with internal teams to create landing pages and optimize user experience; analyzed end-to-end customer experience across multiple channels.
Digital Account Coordinator at Mindfield Digital
March 1, 2020 - October 27, 2025Built long-term client relationships; delivered regular updates to Account Manager on key accounts, campaigns, performance and platform usage; created and influenced creative and marketing collateral; monitored community management roles; delivered monthly content calendars; maintained KPIs for all client campaigns; communicated with Saudi-based clients to identify goals and ensure targets were reached; activation campaigns creation; assisted in data analysis and provided metrics-based recommendations to internal teams and clients.
Education
BA Public Relations and Advertising at Lebanese University Faculty of Media and Documentation
January 1, 2017 - January 1, 2017Master’s in Digital Communications at Lebanese University
January 1, 2019 - January 1, 2022BA Public Relations and advertising at Lebanese University Faculty of Media and Documentation
January 1, 2017 - December 31, 2017Master’s in digital communications at Lebanese University
January 1, 2019 - December 31, 2022BA Public Relations and Advertising at Lebanese University
January 11, 2030 - January 1, 2017Master’s in Digital Communications at Lebanese University
January 1, 2019 - January 1, 2022Qualifications
Google Digital Garage
January 11, 2030 - October 5, 2025Google Ads – Shopping
January 11, 2030 - October 5, 2025Google Display Ads
January 11, 2030 - October 5, 2025Google Search Ads
January 11, 2030 - October 5, 2025Digital Marketing Foundations - HubSpot
January 11, 2030 - October 5, 2025Google Digital Garage
January 11, 2030 - October 5, 2025Google Ads – Shopping
January 11, 2030 - October 5, 2025Google Display Ads
January 11, 2030 - October 5, 2025Google Search Ads
January 11, 2030 - October 5, 2025Digital Marketing Foundations - HubSpot
January 11, 2030 - October 5, 2025Google Digital Garage
January 11, 2030 - October 27, 2025Google Ads – Shopping
January 11, 2030 - October 27, 2025Google Display Ads
January 11, 2030 - October 27, 2025Google Search Ads
January 11, 2030 - October 27, 2025Digital Marketing Foundations - HubSpot
January 11, 2030 - October 27, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Financial Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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