Hi! I'm Inês, a versatile marketing and visual merchandising professional who loves blending creative design with data-driven strategy. I enjoy shaping engaging product stories and impactful campaigns in fast-paced retail and fashion environments. I’m curious, collaborative, and always eager to learn new tools and ways to connect with audiences. In my work, I combine hands-on visual presentation with digital marketing tactics, from CRM configuration and automation to image editing and content creation. I thrive when I can turn ideas into tangible results that elevate brands and delight customers.

Inês Amado

Hi! I'm Inês, a versatile marketing and visual merchandising professional who loves blending creative design with data-driven strategy. I enjoy shaping engaging product stories and impactful campaigns in fast-paced retail and fashion environments. I’m curious, collaborative, and always eager to learn new tools and ways to connect with audiences. In my work, I combine hands-on visual presentation with digital marketing tactics, from CRM configuration and automation to image editing and content creation. I thrive when I can turn ideas into tangible results that elevate brands and delight customers.

Available to hire

Hi! I’m Inês, a versatile marketing and visual merchandising professional who loves blending creative design with data-driven strategy. I enjoy shaping engaging product stories and impactful campaigns in fast-paced retail and fashion environments. I’m curious, collaborative, and always eager to learn new tools and ways to connect with audiences.
In my work, I combine hands-on visual presentation with digital marketing tactics, from CRM configuration and automation to image editing and content creation. I thrive when I can turn ideas into tangible results that elevate brands and delight customers.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Commercial Merchandiser Team Leader at Inditex (ZARA Santa Catarina)
September 30, 2023 - October 5, 2025
Responsible for Women’s Visual Merchandising; Customer Service.
Digital Marketer at Instituto Português de Línguas e Novas Tecnologias
September 1, 2024 - Present
Digitalization of the Lead Management Process: CRM Configuration; Marketing Automation; e-Mail Marketing Campaigns; Social Media Management and Content Creation; Graphic Design; Meta Ads; Back office and Website Updates; Results Analysis and Strategy Adaptation.
Image Retoucher at IGNARVS Group Fashion Production and Photography
December 31, 2022 - October 5, 2025
Part of the post-production team; Projects GOLD and ALLURE; Final reviewer of the product images published on the website (live model + product assembly); Background cleaning, color and imperfection correction, skin retouching and product image assembly; Remote work; Meeting KPIs.
Online Orders Picker at SuperCor (El Corte Ingles) Gaia
February 28, 2022 - October 5, 2025
Time Management; Invoicing; Packing; Autonomous work for the benefit of the team; Night Shift.
Backstage at Portugal Fashion Week SS22
October 31, 2021 - October 5, 2025
Backstage involvement for SS22 collection.
Merchandiser Team Leader at Inditex / Zara
September 1, 2023 - October 5, 2025
Responsible for Women’s Visual Merchandising; Customer Service.
Digital Marketer at Instituto Português de Línguas e Novas Tecnologias
September 1, 2024 - Present
Digitalization of the Lead Management Process: CRM Configuration; Marketing Automation; Email Marketing Campaigns; Social Media Management and Content Creation; Graphic Design; Meta Ads; Back office and Website Updates; Results Analysis and Strategy Adaptation.
Image Retoucher at Farfetch
October 1, 2022 - October 5, 2025
Part of the post-production team; Projects GOLD and ALLURE; Final reviewer of the product images published on the website (live model + product assembly); Background cleaning, color and imperfection correction, skin retouching and product image assembly; Meeting KPIs; Remote work.
Online Orders Picker at El Corte Inglés Gaia
February 1, 2022 - October 5, 2025
Time management; Invoicing; Packing; Autonomous work for the benefit of the team; Night Shift.

Education

Postgraduate program in Marketing at IPAM - Instituto Português de Administração e Marketing
January 1, 2023 - December 31, 2024
Studies in Arts & Design with Projects & Courses at ESAD - Escola Superior de Artes e Design, Matosinhos
January 1, 2018 - December 31, 2021
Bachelor's Degree in Fashion Design at IGNARVS Group
January 1, 2020 - December 31, 2022
Social Media Management Certificate at IEFP Gaia (Instituto do Emprego e Formação Profissional Gaia)
April 1, 2024 - July 31, 2024
Bachelor’s degree in Fashion Design at IGNARVS Group Fashion Production and Photography
January 1, 2020 - January 1, 2022
Post-graduate degree in Digital Marketing at Instituto do Emprego e Formação Profissional Gaia
April 1, 2024 - July 1, 2024

Qualifications

Driver License B
January 11, 2030 - October 5, 2025
WorldSkills 2024 - Qualification to represent Gaia in Digital Marketing
May 1, 2024 - September 1, 2024

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods